Marketing tips to make your more effective and the latest marketing trends.
Marketing is one of those words that seems to cover everything. One day you’re buried in spreadsheets, the next you’re chasing leads and in between you’re expected to master algorithms and maybe post a Reel or two. It’s a lot to balance, and it can feel overwhelming. The good news is you don’t have to…
As a home builder, you already know social media isn’t optional anymore. But here’s what might surprise you: the difference between home builders who get real ROI from social media and those who don’t often comes down to a handful of strategic shifts. At this year’s Home Builder Digital Marketing Summit, Melissa Walcott, Denim Marketing’s…
When was the last time a potential client discovered your homebuilding company through a newspaper ad? Today’s homebuyers scroll through TikTok and Instagram Reels, watching 15-second to 10-minute clips that showcase dream kitchens, stunning home transformations and behind-the-scenes building processes. While traditional home builders stick to old-school marketing methods, forward-thinking companies use short-form video to…
In today’s digital age, social media is an essential tool for businesses of all sizes! Many of your competitors are working to reach the same target audience in this cluttered corner of the internet, so how can you ensure your content has maximum visibility? Cross-posting is a powerful strategy in your online tool belt. It…
When it comes to driving traffic to your business, there are more tools than ever before. With more options comes more complexity and many builders are left asking: What’s the right mix between traditional marketing tactics and the fast-evolving world of digital channels? There is no one-size-fits-all formula, just a winning approach: integration. Courtney Stewart,…
Artificial Intelligence (AI) is reshaping marketing, and fast. From streamlining content creation to optimizing ad performance, AI is more than a buzzword. It’s a practical tool marketers are already using. However, while some industries are embracing it, most builders are still stuck at the starting line. A July 2025 NAHB/Wells Fargo Housing Market Index survey…
Once the gold standard for getting discovered on social media, hashtags have long been used to boost visibility, join trending conversations and organize content. But with ever-evolving algorithms and search functions, the question in 2025 is: Do hashtags still matter? The short answer is yes — but not like they used to. The Shift in…
Artificial intelligence is currently reshaping the homebuying process. Builders who incorporate AI into their homebuying strategies will connect more effectively with today’s buyers. From personalized online journeys to interactive sales center tools, AI is quickly becoming a standard part of the homebuying process. This shift brings both opportunity and urgency for builders. On one hand,…
With extreme weather events, rising insurance premiums and natural disasters becoming more frequent, builders and marketers face new challenges in maintaining strong sales, especially in sensitive climate-challenged regions. How can we, as the homebuilding industry, effectively position new homes as smart, resilient investments? Sales & Marketing Power Hour tackled this pressing question with the session…
Developing a strategic marketing budget isn’t just nice to have – it’s a strategic imperative. Whether selling entry-level homes, luxury estates or master-planned communities, a company’s marketing spend directly influences how that brand reaches buyers, generates leads and maintains market relevance. A well-structured marketing budget provides direction, ensures accountability and drives measurable results. As the…
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