Marketing tips to make your more effective and the latest marketing trends.
How does your marketing measure up? And, what does the C-suite really want to know. When talking about Marketing ROI for the C-suite, they typically are going to be very bottom line oriented. The CEO, CFO, etc in the C-suite want to know if it worked. What did it cost? What is the return on…
Carol Morgan recently joined John Druckenmiller on the Hometown Headlines Podcast to discuss how social media enhances brand presence. This lively segment was recorded at Brand RED in Rome, Georgia. (Check out this cool marketing company for your company’s photography, video and audio needs.) You can tune in and download the entire podcast here. Or…
Have you ever wondered when you should share content on social media? While social media allows users to post at any time, doing so isn’t necessarily the best idea from an engagement standpoint. Social media is continuously evolving – and quickly. With so many posts competing for attention, it can be difficult to garner attention…
Over the past six months, I’ve conducted a lot of social media and strategic marketing audits, and the one thing that stands out is a need for companies to concentrate on the fundamentals. So in this article, which is part two of a series, we will go back the basics of social media marketing. This…
At the 2019 International Builders’ Show, I had the pleasure of presenting Narrow Lots and Micro Product: Demographics and Psychographics of Today’s Buyers with John Hunt of MarketNsight. I always learn something new while putting presentations together and it is fun to see the latest, greatest statistics on subjects such as social media. From way…
If a picture is worth a thousand words, imagine the impact a video can have. As new trends continue to emerge in 2019, it’s apparent that consumers simply love video content. Video is proven to be more engaging, more memorable, and most of all, more effective. As popular as video content is, many businesses are…
Looking to hire a new marketing or public relations agency? Well, here are a few questions you might want to ask. I was recently interviewed by a potential client and this is the set of questions that he used. Thanks to Leif Olsen for a delightful conversation, sharing his list of questions and allowing me…
Marketing resolutions don’t have to be hard to execute or expensive to implement. As you dive into marketing for 2019, take our top marketing resolutions into account. First of all, remember to conduct a quick audit of your marketing basics. These are the core of what makes the entire marketing strategy effective – your brand,…
It is no longer a question of whether social media drives leads and sales; the question is how does your business use this powerful tool to drive traffic and leads? Is your social media foundation working? Is social media one of the tactics used in your marketing strategy or is it something that happens at…
Take a look at your company’s past and present sales, glance around the office and take notice of employee’s morale. Can you identify fundamental problems, and do you see any room for improvement? When dealing with a personal issue in life, you turn to others for opinions. Companies are no different and often need expert…
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