Voyage Atlanta Features Denim Founder

Voyage Atlanta recently shared our founder’s story, Meet Carol Morgan of Denim Marketing with their audience and we thought it would be fun to share it with you here on our blog as well. Her voyage, or journey, from college to agency president is an interesting read. So, let’s start at the beginning and we…

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Managing Rebranding and Website Development Consulting

Streamlining Change: From Faber Homes to Faber Builders Client Faber Builders, a home builder located in the Rochester, New York area, partnered with Denim Marketing to improve its overall marketing strategy. From planning to implementation and daily management to reporting, Faber was searching for a trusted partner to manage the majority of its digital marketing…

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Going Live: A Crash Course to Shooting Your First Facebook Live

This article first appeared in Building Women’s Spring 2018 issue. Live video streaming is an increasingly popular way to share to content. In fact, research from Livestream discovered 81 percent of internet users said they watched more live streaming content in 2016 than a year prior, and Social Media Today reported that Facebook Live videos…

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Go Digital or Go Home

It can be argued that digital advertising is an absolutely necessary component of any marketing strategy (or necessary evil, depending on your viewpoint). However, according to most statistics related to digital advertising, businesses still have a long way to go to get it right. According to a 2016 study, 85 percent of mobile advertisers think…

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Strategic Marketing – The Pattern for Success

Strategic marketing is the pattern Denim Marketing uses to cut the cloth for all of your marketing initiatives. It is a process that moves us from a nebulous set of wishes to a solid set of measurable and attainable goals, and then to an actionable plan that produces results. Every company needs a strategic marketing…

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