How Your Company Can Build Engagement on Social Media

Your company is talking on social media, but is anybody listening? Or even worse, are the only ones talking back the ones that are using social media to complain about home prices, customer service or other issues? That’s not what you want! Tune into this Metro Atlanta CEO video featuring Denim Marketing Vice President of…

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5 Mistakes Companies Make with Their Online Reputation

It’s no secret that online reviews are important to businesses of all kinds and sizes, including home builders. A whopping 90% of consumers read online reviews before visiting a business, and those reviews they read impact 67.7% of their purchasing decisions. And even more importantly, 84% of people trust online reviews as much as personal…

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Selling to Active Adult Buyers in the Current Market

Want to refine your new home selling strategy for active adult buyers? The current market has recently seen several shifts, and it’s important to note how this affects how we sell and market homes to different target audiences. Our recent Sales & Marketing Power Hour webinar focused on “Selling to Active Adult Buyers in the…

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Welcome to Houston Builder Hamilton Thomas Homes!

Denim Marketing is pleased to announce the addition of a new client to our roster of home builders – Hamilton Thomas Homes, a woman-operated homebuilding company in Houston. We are proud to assist Hamilton Thomas Homes with its social media, blog and email marketing efforts. “We connected with Carol through her work with NAHB, and…

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Pipelines and Scorecards: Are You Measuring the Right Metrics?

Do you have all the essential marketing metrics your business needs to thrive today and predict the future for tomorrow? If not, there’s no better time to learn more about this high performance-driving strategy! Key metrics or key performance indicators (KPI) are critical to your company’s growth because they help to track growth, indicate progress,…

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Expert Series: Jason Hardy with Ownly

If consumers can design and purchase a new car entirely online, why not a new home? This is the question Jason Hardy, CEO and Co-Founder of Ownly, asked himself when envisioning his real estate e-commerce company. For the past 23 years, we’ve shopped for new cars online with price certainty and transparency, and this inspired…

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Making Movie Stars Out of Your Camera-Shy Team

It’s no secret that short-form video content is a top digital trend of today! This quick, easy-to-make content easily captures consumer attention, receives great engagement and greatly enhances customer experience. From guided home tours to home buying process guides or answers to frequently asked questions, there are several ways that home builders can easily implement…

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Welcome to Land Development Client St. Bourke!

Denim Marketing is delighted to announce that we recently welcomed St. Bourke! An asset management and property development company, we create well-crafted news releases and help manage their brand social media presence. “We selected Denim Marketing as our partner for public relations and social media services due to their deep understanding of the real estate…

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Creating Effective Facebook Ads Despite Data Privacy Changes

Recent changes by both Facebook and Apple have made targeting specific audiences harder than ever when creating Facebook and Instagram ads, especially for homebuilders. This blog offers tips for creating effective Facebook ads and is based on Courtney Stewart’s Tech Bytes session at the International Builder’s Show. Several years ago, Facebook created Special Ad categories…

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