Google My Business: 5 Reasons You Need it

Why does your business need Google My Business? There are many, many reasons your business needs a Google My Business page; however, we have narrowed it down to our top 5 reasons your company needs a Google My Business page. Provides better search visibility Puts you on “the map” Provides potential customers an easy way…

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Social Media Enhances Brand: An Interview with Hometown Headlines

Carol Morgan recently joined John Druckenmiller on the Hometown Headlines Podcast to discuss how  social media enhances brand presence. This lively segment was recorded at Brand RED in Rome, Georgia. (Check out this cool marketing company for your company’s photography, video and audio needs.) You can tune in and download the entire podcast here. Or…

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Best Times to Post on Social Media

Have you ever wondered when you should share content on social media? While social media allows users to post at any time, doing so isn’t necessarily the best idea from an engagement standpoint. Social media is continuously evolving – and quickly. With so many posts competing for attention, it can be difficult to garner attention…

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Back to Social Media Basics

Over the past six months, I’ve conducted a lot of social media and strategic marketing audits, and the one thing that stands out is a need for companies to concentrate on the fundamentals. So in this article, which is part two of a series, we will go back the basics of social media marketing. This…

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How Different Generations Use Social Media

At the 2019 International Builders’ Show, I had the pleasure of presenting Narrow Lots and Micro Product: Demographics and Psychographics of Today’s Buyers with John Hunt of MarketNsight. I always learn something new while putting presentations together and it is fun to see the latest, greatest statistics on subjects such as social media. From way…

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Questions to Ask Your Agency

Looking to hire a new marketing or public relations agency? Well, here are a few questions you might want to ask. I was recently interviewed by a potential client and this is the set of questions that he used. Thanks to Leif Olsen for a delightful conversation, sharing his list of questions and allowing me…

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Top Marketing Resolutions for 2019

Marketing resolutions don’t have to be hard to execute or expensive to implement. As you dive into marketing for 2019, take our top marketing resolutions into account. First of all, remember to conduct a quick audit of your marketing basics. These are the core of what makes the entire marketing strategy effective – your brand,…

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What’s Powering Your Social Media Foundation?

It is no longer a question of whether social media drives leads and sales; the question is how does your business use this powerful tool to drive traffic and leads? Is your social media foundation working? Is social media one of the tactics used in your marketing strategy or is it something that happens at…

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