All marketing should be strategic and should work toward a goal. Every technique and tool used should produce a specific desired result. Just as a tailor uses a pattern to construct a garment, we use a pattern to create our road map for success, fitted to your end game, needs, size and budget. Using all this data, we stitch together an ideal, measurable plan to create intended effects.
Tooting your own horn on social media can only get a company so far. Public relations is earned publicity from the media. Successful placements are achieved by cultivating relationships with the media, making strategic pitches and responding to reporters’ needs. When a business wants to get eyes on a new product, the team at Denim Marketing has a trove of tips and tricks we use to get media coverage. Showcase a new community, new product, trend, a preferred lender, innovative designs, management changes and awards. Being featured in regional or national channels, whether print, radio or video, garners attention from your target market.
When your brand has been through the wringer, we can help get you back in shape. In fact, when Denim Marketing works with you on reputation management, we take a long view of how your business appears online, what reviewers write about you, and then develop a strategy to capture positive reviews that will boost your online presence. We approach reputation management issue with a multifaceted approach. First, we will work to push negative results off of page one by creating and optimizing other results to show up higher. Second, we will work to get happy homeowners to write reviews and testimonials. Finally, we will include testimonials as content in the monthly blog posts.
Like rhinestones on a pocket to attract a little more interest, campaigns show off an aspect of your business, whether a promotion, new product, new community or innovation. We take care of everything from concept to design to copy and placement. We will work with you to place the campaign or promotion in all the appropriate places – social media, website banners, banner ads, box ads, newspaper ads, flyers, press releases and emails. We track the campaign’s success to ensure it is effective and a good use of your marketing dollars.
Blogs are a key component for savvy businesses. A well-built blog will attract the search engines, create inbound marketing links, give your prospective clients timely information, and much, much more. Blogs, like jeans, have stood the test of time as a rugged and reliable marketing tool. The trouble is, most business owners would rather be running their business than writing blog posts with natural key words, compelling content and interesting images. That’s where Denim Marketing’s team of expert writers comes in. Through careful study of our client’s business and target market, including area research and demographics, we craft blog content that is fresh, relevant and timely.
Whether you like skinny, flared, boot-cut or straight, we create social media tailored to your brand. Currently 70 percent of Americans utilize social media to connect with one another (Pew Research Center, January 12, 2017), and there are 2 billion active users on Facebook. Social media continues to evolve, grow and shift. Each social media site serves a distinct purpose and attracts a unique audience. There is a channel for everything, but that doesn’t mean companies need to use all of them. Our Social Media experts will help you choose and leverage the right sites, create a strategy and a content calendar. Our goal for social media is to create a framework for interactions and engagement such that your raving fans can participate and share their experiences.
Button up an ad strategy to reach buyers. When people browse online or in the paper, they may not know what they are looking for. Advertising signals prospective clients that you have what they want. We work with different media strategists to place advertisements where they will get the most traction through geographic, demographic and contextual targeting. Whether it is Facebook advertising, pay per click, online listing ads, an ad network or the local paper, we will work to maximize your presence.
Zip up your branding for a pulled together look. Branding is just as important as operating within a budget or providing great customer service. Denim Marketing’s experts help to craft a branding concept that tells your story in a concise way. From visualizing the brand with a catchy graphic and a suite of colors to selecting the brand attributes, we can help make sure your brand promise is delivered throughout all of your assets – from how the phone is answered to your corporate brochure.
The fabric that makes your initial impression and creates a digital handshake, your website is the most important component of a successful marketing program. There is a lot of noise on the internet, so make sure you are putting your best foot forward with this essential piece. Your website should be optimized for the search engines, as well as responsive on mobile and tablet. Don’t forget lots and lots of photos and videos.
Search Engine Optimization
When they don’t know your brand name, how do they find your website? Search Engine Optimization (SEO) changes almost as often as we change clothes! And, like a pulled together outfit, it is comprised of many different parts. We focus on writing engaging content for blogs that is optimized for search engines and potential clients such that both audiences find what they are looking for. SEO includes both on-site tactics and off-site tactics such as keywords, title tags, citations, image optimization, social media optimization and much, much more.