What Do Small Builders Need to Get Found Online Today? Small home builders need consistent marketing across PR, blogging, email and social media to show up in both Google search and AI-powered search tools. Denim Marketing’s Small Builder Package is built to provide that consistency—combining ongoing marketing support with a strong digital foundation so builders…
Like rhinestones or embroidery on pockets, a well-crafted home builder marketing campaign attracts exactly the right kind of attention. Many companies embrace social media, blogging and email marketing as part of their everyday strategy. But when it’s time to launch a new community, offer an incentive or reach a fresh audience, a targeted campaign works…
Homebuyers aren’t starting searches only on Google anymore. They type questions into social platforms, scroll Instagram Reels and save Pinterest boards the same way they used to bookmark search results. Social is now a search engine and it plays a bigger role in discovery than most home builders realize. If your content doesn’t show where buyers already look, you lose them before they…
What happens when a home builder or other company with a stellar reputation stops investing in marketing? One company went from $10 million in annual revenue to $1 million in just 18 months. They had nearly 200 five-star reviews. A strong reputation. Loyal referral partners. Steady word-of-mouth. And they still lost 90% of their market…
Carol Morgan, founder and president of Denim Marketing, has been named President of HomeAid Georgia as the nonprofit celebrates 25 years of building new lives for individuals and families experiencing or at risk of homelessness. As HomeAid Georgia marks its 25th anniversary, Morgan will help lead the organization through a period of strategic expansion beyond…
A strong home builder referral strategy starts long before you ask buyers to share your name. “It’s easier to love a brand when the brand loves you back.” That line opened Denim Marketing and New Homes Solutions Consulting’s February Sales & Marketing Power Hour, and it framed the real issue fast. Home builder referrals aren’t…
Denim Marketing proudly announces that Courtney Stewart, vice president of client services, has been named a 2025 National Association of Home Builders (NAHB) Young Professional Award Region B Finalist. This distinction recognizes emerging leaders who demonstrate exceptional commitment, leadership and impact within the homebuilding industry, placing Stewart among the top three young professionals selected from…
If you’re a local or family-owned builder, trying to compete with national builders can feel overwhelming. Large national brands show up with polished campaigns, widespread recognition and deep advertising budgets. It’s easy to assume you need the same resources to compete. The truth is, you don’t. Today’s buyers want more than a familiar logo. They…
The 6th Annual Online Homebuyer Mystery Shop Report has been released, offering an in-depth look at how today’s home builders respond to online buyer inquiries and where performance gaps persist. Conducted for the sixth consecutive year by Melinda Brody & Company in partnership with Blue Gypsy Inc. and Denim Marketing, the study benchmarks lead response…
Buyers are no longer just typing keywords into Google and scrolling through the top links. They’re asking questions, using voice search and relying on AI-powered results that summarize and recommend brands before they ever click on a result. This shift is exactly why blogging, public relations and testimonials are now the gold standard for home…
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