Marketing homes to active adult buyers who now have more choices than ever is no easy feat. Especially when one of their choices is to just stay put in their current home. It’s essential to understand this target demographic to create a sense of urgency and persuade them to move. These buyers are unique because…
Facebook advertising is an important way to connect with target audiences on one of the biggest social media sites in the world. The platform is designed to put messages and content in front of exactly the right segment of people that are most likely to invest in your business. To get the best results, it…
Looking for content ideas for home builder social media and blogs? We understand needing that next great idea, and we also know that writer’s block is real! Blogs and social media play an important role in expanding builder reach and increasing engagement with potential leads. That’s why home builder content should always be relevant and…
Bokka Group was founded in 2001 by Jimmy Diffee and Dallas Johnson. Paula Huggett joined the partnership as Vice President of Client Services filling the need for experience in client service and business development. Diffee serves as the creative force and Johnson as the technical mind. As a team, the Bokka Group started working with…
To accommodate social-distancing guidelines, most home builders required appointments during Coronavirus for all buyers. Now that virus restrictions are easing, many home builders are still requiring appointments for buyers interested in their homes with varying levels of flexibility. This pandemic-driven change has brought many other benefits for home builders during the buying process, which indicates…
President of Blue Tangerine Greg Bray founded his company in 2006. Bray always dreamed of owning his own business and, when the opportunity presented itself, he jumped at the chance. Known for emphasizing digital marketing to help grow home builders’ website traffic, Blue Tangerine focuses on building better websites for home builders that drive qualified…
Marketing strategies are never one size fits all, and this is especially true when marketing to different generations. Every generation has varying preferences, habits and values, and a marketing strategy targeting any of these groups should reflect those distinctions. It’s essential to understand the differences between the generations to implement marketing tactics that fully engage…
The Young Professional Group, a division of the Greater Atlanta Home Builders Association, recently announced the 16 participants for its inaugural Emerging Leaders Program. The program is dedicated to engaging and building the next generation of rising leaders by teaching them about the association’s four pillars: advocacy, networking, education and community service. Courtney Stewart, senior…
Google Analytics is an incredibly valuable asset for businesses seeking insight on traffic performance on their website — which marketing dollars are effective, what ad campaigns worked best and much more. It is important to understand how to use this resource effectively in order to get the most out of this tracking tool. Some of…
Denim Marketing is excited to announce it received five awards in the 15th Annual Hermes Creative Awards including one Platinum, two Gold and two honorable mentions. One of the largest international competitions in the world for creative professionals, the Hermes Creative Awards evaluate the creative industry’s best publications, branding collateral, websites, videos and advertising, marketing…
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