What Makes Good Build-to-Rent Marketing?

Build-to-Rent (BTR) developers are carving out a significant niche in the rapidly evolving homebuilding industry. This growth is a testament to changing housing demands, the need for attainable housing and the strategic marketing efforts behind these developments. Build-to-Rent marketing encompasses both business-to-business (B2B) engagement and consumer-facing strategies. This dual approach attracts institutional investors and private…

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Sales & Marketing Power Hour: Shaping Your Brand Voice

Our recent Sales and Marketing Power Hour was an engaging session led by hosts Carol Morgan with Denim Marketing and Kimberly Mackey with New Homes Solutions Consulting, focusing on the critical aspects of branding and its impact on sales. Taylor Humphrey, the Director of Sales and Marketing for Pacesetter Homes, shared insights into the foundational…

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Courtney Stewart Named 2023 HBA Council Chair of the Year

Join us in congratulating Courtney Stewart for being named the 2023 Council Chair of the Year from the Greater Atlanta Home Builders Association (GAHBA). This award highlights her exemplary leadership and significant contributions to the Professional Women in Building (PWB) Council during 2023. Stewart chaired PWB in 2023 during its 10th anniversary and currently serves…

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Denim Marketing Celebrates 25th Anniversary

Denim Marketing, a public relations and digital marketing leader, announces its 25th anniversary. Founded in 1999, the award-winning agency has evolved significantly, adapting to the ever-changing marketing and media landscape. The brainchild of visionary entrepreneur Carol Morgan, Denim Marketing started with a focus on public relations. Over time, it expanded to encompass a comprehensive suite…

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Elevate Your Expertise with IBS Pre-Show Courses

Get a head start on your 2024 International Builders’ Show experience by enrolling in NAHB’s IBS pre-show courses. These sessions, which require an additional registration fee, are a unique opportunity to deepen your understanding before the main event. The IBS 2024 pre-show will launch with 15 comprehensive educational courses hosted at the Encore Hotel. These…

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Home Builder Marketing Resolutions for 2024

Happy New Year! As the new year unfolds, it’s the perfect time to set home builder marketing resolutions. The evolving real estate landscape, driven by a lack of inventory and higher interest rates, necessitates a proactive approach to marketing. Changing consumer preferences and technological advancements will keep new home marketers on their toes! Effective marketing…

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Top 10 Marketing Blogs of 2023

As we welcome 2024 and say goodbye to last year, Denim Marketing looks back on the top blogs of 2023. Last year was marked by significant new market trends, the introduction of AI and much more. From chats with well-known industry leaders on Sales and Marketing Power Hour webinars to 12 months of trends and…

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Denim Marketing Crowned Best Marketing Firm

Denim Marketing proudly announces its selection as Best Marketing Firm for the third consecutive year in the Georgia Business Journal’s 2023 Best of Georgia® awards. This esteemed recognition in the Business and Creative Services category highlights Denim Marketing’s continued excellence and influence in the marketing sector. Carol Morgan, President and Founder of Denim Marketing, expresses…

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Morgan and Stewart Talk AI, Marketing and Social at IBS 2024

Denim Marketing is pleased to announce that Carol Morgan and Courtney Stewart are speaking at the International Builders’ Show (IBS). IBS 2024 takes place February 27-29, 2024, in fabulous Las Vegas! The duo will share their expertise on topics such as navigating artificial intelligence in the real estate industry and amplifying social media presence. Presented…

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2024 Sales & Marketing Tips: Lasso Roundup

Welcome to the much-anticipated Sales & Marketing Power Hour Lasso Roundup! This year, we delved into the evolving world of sales and marketing, with a special focus on the dynamic changes and innovations shaping our industry. Joined by industry experts and one especially cute mini donkey, hosts Carol Morgan with Denim Marketing and Kimberly Mackey with New Homes…

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