Sales & Marketing Power Hour hosts its annual Lasso-style Roundup webinar on December 14 at noon ET. Join a host of industry thought leaders for this lively event to discuss the new year and planning for sales and marketing during these changing times. What should a home builder’s 2023 sales and marketing plan include? This…
Denim Marketing is pleased to announce the promotion of Courtney Stewart to Vice President of Client Services. In this capacity, she will oversee the execution of client services related to marketing and social media with a focus on providing exceptional creative and high-level execution. “Courtney has ben an integral member of our team for a…
Let’s talk about using financing as an incentive to drive a Buy Now mentality. The team at Denim Marketing worked through the Great Recession. We know that folks buy homes in all types of markets and that sales never go to zero. We can assure you that home prices are not collapsing. Sales may be…
While buyers have been clamoring to buy new homes at any cost over the past two years, sales teams got a little rusty and lost much-needed skillsets. Follow-up got tossed to the wayside in a frenzy to write contracts. Of course, mastering the art of follow-up is paramount to the success of any online sales…
Denim Marketing swept the social media marketing categories at the 42nd Annual OBIE Awards, winning six OBIES – four Gold and two Silver. The Social Media Campaign Builder/Developer category is of particular merit, where the agency won both the Gold and Silver awards for client work. The OBIE Awards are the premier awards in the Atlanta…
Denim Marketing is pleased to welcome Ranch Cottages for Rent as a new client. The Cottage communities reflect decades of homebuilding expertise from well-known Atlanta homebuilder Jim Chapman. Recognizing a growing desire for smaller, maintenance-free, ranch options, Jim Chapman Communities began creating open, spacious and light-filled primary suite on main floor plans for rental communities. Our…
Denim Marketing is on the ballot in the Georgia Business Journal’s 2022 Best of Georgia® awards. Please vote for us as a Top Marketing Firm in the Business & Creative Services category. Voting is live now through Monday, October 31 at 11:59 p.m. Carol Morgan, Denim Marketing President and Founder, states, “We are super pleased to be…
Carol Morgan and Courtney Stewart are again speaking at the International Builders’ Show (IBS) from January 31 to February 2, 2023, in Las Vegas. Their topics include the importance of consistent communications and contractors’ mistakes in the digital world. Presented by the National Association of Home Builders (NAHB), IBS 2023 connects the residential construction industry…
Here is everything you need to know about the Google helpful content update! We’ve been saying it for years, quality content matters! Google recently announced its new helpful content update to help searchers find the high-quality content they seek. This new search algorithm weeds out the unoriginal and low-quality content that might have ranked high…
Want to refine your new home selling strategy for active adult buyers? The current market has recently seen several shifts, and it’s important to note how this affects how we sell and market homes to different target audiences. Our recent Sales & Marketing Power Hour webinar focused on “Selling to Active Adult Buyers in the…
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