Why Your Business Needs to Keep Up with Gen Z

It’s about to get real – and it has to in order for businesses to reach Generation Z. Born between 1995 and 2012, this generation consists of a new breed of customers. Known as Gen Z, this modern market wants nothing but authenticity – “real” news and social media posts. As the most tech-savvy generation,…

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Vlogging: Reach Your Audience in a New Way

As marketers, we are always creating new ways to connect with our target audiences. Our radar is always on, looking for the latest tips, tricks and trends to meet them where they are. Thanks to the constant evolution of new technologies, more methods to reach potential customers are becoming more affordable, more common and easier…

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Who’s Using What in the Social Media World

Who is your target audience? This is one of the first questions the Denim team asks clients. Targeted marketing is comprised of three main types of segmentation – demographic, geographic and psychographic. Demographic information includes geographic area, age, income, race, gender and education level. It can also include shopping habits, marital status, number of children…

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Content Featuring Emoji’s

Do you know the popular phrase just stated with these emojis? Even if you don’t, these symbols pulled you in and made you want to read the content. Emojis have taken over the way we communicate online. According to a Hubspot study, participants who were sent messages with emojis remembered more of the message than…

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ECBC Goes Country with Conference in Music City

The East Coast Builder’s Show will be held in Nashville this year June 14 – 15. We are excited with this new location as Nashville presents a plethora of fun places to go. It is the country music capital of the U.S. boasting venues such as the Country Music Hall of Fame, Ryman Auditorium and…

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Why Choose Email Marketing

Email marketing is one of the most effective ways to reach and engage a broad audience specific to your company. Email is a big part of everyone’s lives – professionals, individuals and consumers alike. According to Radicati Group, more than 3.7 billion people in the world (approximately half of the worldwide population) used email in…

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Lasso Webinar with Denim’s Carol Morgan

If you have questions about marketing and how social media fits into your corporate marketing strategy, then join Carol Morgan with Denim Marketing for an exclusive look at how you can control your brand. The webinar was presented by Lasso in May 2018 and is based on Carol’s new book, “Social Media Marketing for Your…

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Why Should Your Marketing Plan Include Public Relations?

Public relations plays a key role in an effective marketing strategy. It creates awareness for a company’s image and the products and services it offers while at the same time improving branding and driving traffic to the company website. The Denim Marketing team treats public relations as part of the foundation of your marketing program.…

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When to Consider Adding a New Platform to Your Strategy

Thinking about expanding your reach on social media to connect with new audiences? Before launching new accounts and creating a bunch of new content, it’s important to think about a few things. Not all social media platforms are created equally! Some yield better results than others, and there will be different results from putting the…

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