It’s Time to Turn Up the Tech

Join us for this month’s Sales and Marketing Power Hour on April 3 at noon. Hosts Carol Morgan with Denim Marketing and Kimberly Mackey with New Homes Solutions Consulting will be joined by industry experts Monica Wheaton, Vice President of Customer Success with ECI Software Solutions and Beth Byrd, Director of Sales with Beacon Homes.…

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Google Business Profile: 5 Reasons You Need It

Why does your business need a Google Business Profile? There are many, many reasons your business needs one; however, we have narrowed it down to our top 5 reasons your company needs a Google Business Profile (formerly called Google My Business) page. Provides better search visibility Puts you on “the map” Provides potential customers an…

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Expert Series: Rami Putrus with AArrow Sign Spinners

Rami Putrus has changed the human directional advertising industry, creating something bigger than flipping signs. As Owner/Operator of AArrow Sign Spinners Atlanta and Director of Sales for the East Coast, Rami has over two decades of industry experience. He has collaborated frequently with home builders since the company’s start. In addition to his business successes,…

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You Are Already Using AI and Don’t Even Know It!

There has been much discussion and chatter lately about Artificial Intelligence (AI), how it will evolve and what it will be used for in the future, but the reality is that most of us already use it every day. AI is powerful; it automates routine tasks and allows humans to use our strategic mental capabilities…

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What Makes Good Build-to-Rent Marketing?

Build-to-Rent (BTR) developers are carving out a significant niche in the rapidly evolving homebuilding industry. This growth is a testament to changing housing demands, the need for attainable housing and the strategic marketing efforts behind these developments. Build-to-Rent marketing encompasses both business-to-business (B2B) engagement and consumer-facing strategies. This dual approach attracts institutional investors and private…

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Sales & Marketing Power Hour: Shaping Your Brand Voice

Our recent Sales and Marketing Power Hour was an engaging session led by hosts Carol Morgan with Denim Marketing and Kimberly Mackey with New Homes Solutions Consulting, focusing on the critical aspects of branding and its impact on sales. Taylor Humphrey, the Director of Sales and Marketing for Pacesetter Homes, shared insights into the foundational…

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Courtney Stewart Named 2023 HBA Council Chair of the Year

Join us in congratulating Courtney Stewart for being named the 2023 Council Chair of the Year from the Greater Atlanta Home Builders Association (GAHBA). This award highlights her exemplary leadership and significant contributions to the Professional Women in Building (PWB) Council during 2023. Stewart chaired PWB in 2023 during its 10th anniversary and currently serves…

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Denim Marketing Celebrates 25th Anniversary

Denim Marketing, a public relations and digital marketing leader, announces its 25th anniversary. Founded in 1999, the award-winning agency has evolved significantly, adapting to the ever-changing marketing and media landscape. The brainchild of visionary entrepreneur Carol Morgan, Denim Marketing started with a focus on public relations. Over time, it expanded to encompass a comprehensive suite…

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Elevate Your Expertise with IBS Pre-Show Courses

Get a head start on your 2024 International Builders’ Show experience by enrolling in NAHB’s IBS pre-show courses. These sessions, which require an additional registration fee, are a unique opportunity to deepen your understanding before the main event. The IBS 2024 pre-show will launch with 15 comprehensive educational courses hosted at the Encore Hotel. These…

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Home Builder Marketing Resolutions for 2024

Happy New Year! As the new year unfolds, it’s the perfect time to set home builder marketing resolutions. The evolving real estate landscape, driven by a lack of inventory and higher interest rates, necessitates a proactive approach to marketing. Changing consumer preferences and technological advancements will keep new home marketers on their toes! Effective marketing…

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