What Does a $200 Facebook Ad Campaign Look Like?

Businesses with a Facebook Business page are probably familiar with Facebook ads and “boosting” posts. These two advertising features are incredibly beneficial in creating conversions and increasing leads, but only if there is an effective strategy behind it. Otherwise the ads are not likely to achieve the desired results. Are you’re tired of wasting money…

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Instagram Strategy Success for SR Homes

Instagram is a prevalent social media tool for businesses. Between the hashtag, live video, advertising and story features, the platform offers many useful tools for businesses to expand reach, build brand awareness and promote products and services. Working with Denim Marketing on its social media strategy, SR Homes finds great success using Instagram. Part of…

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2020 Online Homebuyer Mystery Shop Revealed

The results are in for the 2020 Online Homebuyer Mystery Shop Report. Compiled by Denim Marketing, Melinda Brody & Company and Blue Gypsy Inc., the survey compares the follow-up efforts of 50 home builders across the country for 30 days. The builders were chosen randomly, with nearly 30 coming from the Builder Top 200 List.…

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The Providence Group Finds Success in Video Campaigns

Video serves a vital role in online marketing and selling homes; it is versatile, entertaining, engaging and easily sharable across multiple platforms. Due to the COVID-19 (coronavirus) pandemic, home builders across the country were forced to temporarily close sales centers and resort to new methods of sales, marketing and communications. Many home builders, including several…

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Webinar: 2020 Online Homebuyer Mystery Shop Report Revealed

The 2020 Online Homebuyer Mystery Shop Report was revealed as part of the 2020 Vision: It’s a Game Changer webinar series on Friday, September 11 at 2 p.m. ET. Hosted by Carol Morgan, founder and president of Denim Marketing, and Kimberly Mackey, founder and sales and marketing management consultant of New Homes Solutions Consulting, attendees…

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Morgan Completes Leadership Bartow 2020

Denim Marketing congratulates our Founder and President Carol Morgan for successfully completing the Cartersville-Bartow Chamber of Commerce‘s Leadership Bartow 2020 Class. Not an easy task in 2020, this year’s Leadership Class (like so many other events and plans) was interrupted by the outbreak of COVID-19 (coronavirus) and cut short. During the year-long program, Carol participated…

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Courtney Stewart Talks Personal Branding with Anya Chrisanthon

Courtney Stewart, Senior Account Manager at Denim Marketing was recently interviewed by Anya Chrisanthon about personal branding on Anya’s New Construction Marketing Podcast. In the episode, Courtney goes into detail about what personal branding is and how it influences your brand. As Senior Account Manager, Courtney manages a variety of clients including some of Denim…

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HomeAid Atlanta Welcomes Morgan to its Board

HomeAid Atlanta, a nonprofit organization that builds housing for people experiencing homelessness, is excited to welcome Carol Morgan, President of Denim Marketing to its Board of Directors! Carol is a longtime supporter of HomeAid Atlanta and was awarded HomeAid Atlanta’s Trade Partner of the Year Award for 2013. Over the years, Carol has assisted HomeAid…

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What is Image Alt Text and How Do You Use It?

If you spend time writing blogs or website content, you’ve probably seen or are familiar with image alt text. Alt text, or alternative text, is often overlooked in search engine optimization (SEO) by novices since it’s not visible on the web page. However small, this piece of information plays a critical role in web page…

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