September 24–25, 2025 | Atlanta, Georgia Hyatt Centric Buckhead Atlanta Register Now: www.BuilderMarketingSummit.com Denim Marketing is attending the 2025 Home Builder Digital Marketing Summit this fall (September 24 and 25) in Atlanta! Hosted by our friends at Blue Tangerine and Outhouse, this exclusive two-day event is designed for sales and marketing professionals in the home…
Artificial intelligence is currently reshaping the homebuying process. Builders who incorporate AI into their homebuying strategies will connect more effectively with today’s buyers. From personalized online journeys to interactive sales center tools, AI is quickly becoming a standard part of the homebuying process. This shift brings both opportunity and urgency for builders. On one hand,…
While market experts continue to see domestic demand for homes fluctuating due to interest rates and affordability concerns, home builders can expand their sales opportunities by placing more focus on global buyers. Offering stability and growth potential, this often untapped market is an avenue many builders, marketers and agents have yet to explore. Our team…
Denim Marketing is strutting through 2025 with some serious sparkle! We’re thrilled to share that we’ve snagged three Hermes Creative Awards — one platinum, one gold and one honorable mention. These wins celebrate our standout work in media relations, including a dynamic PR campaign and two top-notch online placements. “We are excited to be recognized…
Join us Wednesday, August 13, 2025, at noon ET for the next Sales & Marketing Power Hour, Who’s on Your Website and How to Convert Them, where we’ll explore how to identify, engage and convert your website visitors—even after they’ve clicked away. This session is all about bridging the gap between anonymous traffic and real…
With extreme weather events, rising insurance premiums and natural disasters becoming more frequent, builders and marketers face new challenges in maintaining strong sales, especially in sensitive climate-challenged regions. How can we, as the homebuilding industry, effectively position new homes as smart, resilient investments? Sales & Marketing Power Hour tackled this pressing question with the session…
Welcome to Part Two of our series that examines how the consumer decision-making process has evolved beyond the traditional linear marketing funnel to influence maps. What used to begin with awareness and lead to consideration and, ultimately, action has transformed into a new process entirely. Thanks to the rise of mobile-first browsing (some might call…
At its core, marketing is about delivering the right message to the right people on the right channels at the right time. In a word, marketing is all about timing. But in today’s marketplace, the journey consumers take before crossing the finish line to make a purchase has become far more complex than ever before.…
Denim Marketing won a Platinum Hermes Creative Award for our outstanding public relations campaign supporting the launch of Mira Raleigh, a new luxury apartment community in downtown Raleigh, North Carolina. During the 90-day campaign, Denim Marketing secured 21 high-impact media placements in both consumer and multifamily industry outlets, raising visibility for the Class A apartment…
Developing a strategic marketing budget isn’t just nice to have – it’s a strategic imperative. Whether selling entry-level homes, luxury estates or master-planned communities, a company’s marketing spend directly influences how that brand reaches buyers, generates leads and maintains market relevance. A well-structured marketing budget provides direction, ensures accountability and drives measurable results. As the…
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