Denim Marketing Wins 3 Hermes Creative Awards

Denim Marketing is strutting through 2025 with some serious sparkle! We’re thrilled to share that we’ve snagged three Hermes Creative Awards — one platinum, one gold and one honorable mention. These wins celebrate our standout work in media relations, including a dynamic PR campaign and two top-notch online placements. “We are excited to be recognized…

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Who’s on Your Website and How to Convert Them

Join us Wednesday, August 13, 2025, at noon ET for the next Sales & Marketing Power Hour, Who’s on Your Website and How to Convert Them, where we’ll explore how to identify, engage and convert your website visitors—even after they’ve clicked away. This session is all about bridging the gap between anonymous traffic and real…

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Overcoming Objections in Climate-Challenged Markets

With extreme weather events, rising insurance premiums and natural disasters becoming more frequent, builders and marketers face new challenges in maintaining strong sales, especially in sensitive climate-challenged regions. How can we, as the homebuilding industry, effectively position new homes as smart, resilient investments? Sales & Marketing Power Hour tackled this pressing question with the session…

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Moving Beyond the Linear Funnel with Influence Maps

Welcome to Part Two of our series that examines how the consumer decision-making process has evolved beyond the traditional linear marketing funnel to influence maps. What used to begin with awareness and lead to consideration and, ultimately, action has transformed into a new process entirely. Thanks to the rise of mobile-first browsing (some might call…

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Mira Raleigh Apartment Public Relations Wins Platinum Hermes Award

Denim Marketing won a Platinum Hermes Creative Award for our outstanding public relations campaign supporting the launch of Mira Raleigh, a new luxury apartment community in downtown Raleigh, North Carolina. During the 90-day campaign, Denim Marketing secured 21 high-impact media placements in both consumer and multifamily industry outlets, raising visibility for the Class A apartment…

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What Should a Home Builder Marketing Budget Include?

Developing a strategic marketing budget isn’t just nice to have – it’s a strategic imperative. Whether selling entry-level homes, luxury estates or master-planned communities, a company’s marketing spend directly influences how that brand reaches buyers, generates leads and maintains market relevance. A well-structured marketing budget provides direction, ensures accountability and drives measurable results. As the…

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Your Digital Showroom: Why a Well-Designed Website is Crucial

In the competitive homebuilding industry, your website is often the first impression potential buyers have of your brand. So, why is a well-designed website crucial? It’s more than just aesthetics; it’s about creating a user-friendly experience that keeps buyers engaged. But it’s also about setting a positive tone for their interaction with your brand. A…

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Post with Purpose: Why Consistency is Your Marketing Superpower

Feeling like your content is shouting into the void? Wondering why your audience isn’t connecting? The answer might be more straightforward than you think. It’s all about consistency. Building trust and engagement takes more than just a few sporadic posts. It requires a well-structured content strategy. It’s true! Consistency is the cornerstone of compelling content.…

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Building an Impactful Brand: Beyond Colors & Logos

When most people hear the word “brand,” their minds immediately go to logos, fonts and colors. While these visual cues are important, they’re only the surface of what branding truly means. A powerful home builder brand connects emotionally with its audience, builds trust and tells a story that resonates at every touchpoint—from a website visit…

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