NAR Settlement: What Home Builders Need to Know

How home builders market homes is going to change. In April 2024, a federal judge approved the NAR settlement – details on it at the National Association of Realtors site. This will create sweeping changes in how homes in the U.S. are bought and sold, but don’t panic; as a home builder, what you need…

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The Importance of SEO and Content in the AI Era

As the digital landscape continues to evolve, it’s crucial for marketing strategies to adapt and remain visible and relevant. A common misconception is that SEO (Search Engine Optimization) is losing its importance as Artificial Intelligence (AI) takes center stage. However, this belief overlooks several critical aspects of how AI, SEO and content interact and play…

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It’s Time to Turn Up the Tech

Our recent Sales and Marketing Power Hour was a dive into everything tech. Hosts Carol Morgan with Denim Marketing and Kimberly Mackey with New Homes Solutions Consulting were joined by industry experts Monica Wheaton, Vice President of Customer Success with ECI Software Solutions, and Beth Byrd, Director of Sales with Beacon Homes, to take a…

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Denim Marketing Wins Nine Hermes Creative Awards

Denim Marketing is excited to announce that it won nine 2024 Hermes Creative Awards, including two platinum, five gold and two honorable mentions. The awards honor the best in publications, public relations, branding collateral, websites, videos, advertising, marketing and communication programs. “We are excited to be recognized by the Hermes Creative Awards for our public…

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Unleashing Success: Denim Pets Marketing Guidebook

We are happy to share the Denim Pets Marketing Guidebook, a free downloadable guide with tips for successful home builder marketing from Denim Marketing’s OBIE award-winning, tail-wagging marketing campaign. Our guidebook includes marketing tips from our experts on branding, content, graphic design and more, all within the theme of our beloved pets. Download Denim Pets…

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Sales or Marketing: Whose Job Is It Anyway?

Join Home Builder Digital Marketing Podcast and Sales & Marketing Power for a special two-part crossover event, Sales or Marketing: Whose Job Is It Anyway? Merging these two popular industry platforms in this lively discussion is sure to be an engaging “don’t miss” event featuring a colorful cast of characters and homebuilding industry friends —…

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The Power of Podcasts: Amplify Your Business Reach

In today’s information-driven world, podcasts reign supreme. Consumers flock to these audio bites for insights, entertainment and a deep dive into specific topics. This trend presents a golden opportunity for homebuilding industry members to leverage the power of podcast sponsorships and connect with a highly targeted audience actively engaged in the real estate market. Denim…

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Google Business Profile: 5 Reasons You Need It

Why does your business need a Google Business Profile? There are many, many reasons your business needs one; however, we have narrowed it down to our top 5 reasons your company needs a Google Business Profile (formerly called Google My Business) page. Provides better search visibility Puts you on “the map” Provides potential customers an…

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Expert Series: Rami Putrus with AArrow Sign Spinners

Rami Putrus has changed the human directional advertising industry, creating something bigger than flipping signs. As Owner/Operator of AArrow Sign Spinners Atlanta and Director of Sales for the East Coast, Rami has over two decades of industry experience. He has collaborated frequently with home builders since the company’s start. In addition to his business successes,…

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You Are Already Using AI and Don’t Even Know It!

There has been much discussion and chatter lately about Artificial Intelligence (AI), how it will evolve and what it will be used for in the future, but the reality is that most of us already use it every day. AI is powerful; it automates routine tasks and allows humans to use our strategic mental capabilities…

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