Denim Marketing Team Takes the Lead in Homebuilding Industry

Denim Marketing, a boutique-style marketing firm best known for its involvement in the homebuilding industry, is thrilled to announce four team members are currently serving in leadership roles. Positions vary from local councils, leadership programs and national committees, as well as philanthropic endeavors and regularly speaking at the annual International Builders’ Show (IBS). “We have…

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Expert Series: David Hagan with Sales Uncomplicated

David Hagan founded Sales Uncomplicated, a sales training and coaching firm, in February 2022. His role as Chief Executive Officer, which he jokingly describes as the Chief Executive “Uncomplicator,” is the culmination of a career in sales and leadership, including the past 10 years in the homebuilding industry. Tell us about your background working with…

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Denim Marketing Sponsors Home Builder Digital Marketing Summit

As an agency highly involved in the homebuilding industry with a focus on staying up to date on the latest marketing trends, Denim Marketing is thrilled to serve as a Silver Sponsor of the 2022 Home Builder Digital Marketing Summit. Hosted by Blue Tangerine and Outhouse, this year’s event returns in-person to Phoenix, Arizona. Taking…

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Pipelines and Scorecards: Are You Measuring the Right Metrics?

REGISTER NOW Do you have all the essential marketing metrics your business needs to thrive today and predict the future for tomorrow? If not, there’s no better time to learn more about this high performance-driving strategy! Key metrics or key performance indicators (KPI) are critical to your company’s growth because they help to track growth,…

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Expert Series: Jason Hardy with Ownly

If consumers can design and purchase a new car entirely online, why not a new home? This is the question Jason Hardy, CEO and Co-Founder of Ownly, asked himself when envisioning his real estate e-commerce company. For the past 23 years, we’ve shopped for new cars online with price certainty and transparency, and this inspired…

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Making Movie Stars Out of Your Camera-Shy Team

It’s no secret that short-form video content is a top digital trend of today! This quick, easy-to-make content easily captures consumer attention, receives great engagement and greatly enhances customer experience. From guided home tours to home buying process guides or answers to frequently asked questions, there are several ways that home builders can easily implement…

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Welcome to Land Development Client St. Bourke!

Denim Marketing is delighted to announce that we recently welcomed St. Bourke! An asset management and property development company, we create well-crafted news releases and help manage their brand social media presence. “We selected Denim Marketing as our partner for public relations and social media services due to their deep understanding of the real estate…

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Expert Series: Rob Krohn with Epcon Communities

Rob Krohn leads marketing efforts at Ohio-based Epcon Communities, a builder of active adult communities and a franchisor of plans, systems and marketing techniques for 80+ active-adult builders across the country. Krohn started working for Epcon Franchising in 2013 and began building the marketing department for Epcon’s homebuilding company in 2018. He currently serves as…

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Expert Series: Dina Gundersen with Creative Thunder Design

Founded in 2008 by Dina Gundersen, Creative Thunder Design (CTD) provides marketing and design services to the real estate and homebuilding industries. After persistent requests from her many freelance clients, Gundersen decided to leave her marketing director position with a local home builder to make the boutique design and marketing firm official – and she…

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Interactive Floor Plans Encourage Engagement

Interactive floor plans (IFP) draw homebuyers in and encourage them to customize their homes. Outhouse creates interactive floor plans that inspire emotional engagement and help buyers to envision themselves living in that home. They also create an interactive experience that keeps buyers on home builder websites longer. Homebuyers create and save customized floor plans and…

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