Vote Denim Marketing for Best of Georgia

Denim Marketing is on the ballot in the Georgia Business Journal’s 2022 Best of Georgia® awards. Please vote for us as a Top Marketing Firm in the Business & Creative Services category. Voting is live now through Monday, October 31 at 11:59 p.m.  Carol Morgan, Denim Marketing President and Founder, states, “We are super pleased to be…

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Morgan and Stewart Offer Expertise at International Builders’ Show

Carol Morgan and Courtney Stewart are again speaking at the International Builders’ Show (IBS) from January 31 to February 2, 2023, in Las Vegas. Their topics include the importance of consistent communications and contractors’ mistakes in the digital world. Presented by the National Association of Home Builders (NAHB), IBS 2023 connects the residential construction industry…

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Follow-up Like a Boss

Sales & Marketing Power Hour invites you to Follow-up Like a Boss! While buyers have been clamoring to buy new homes at any cost over the past two years, sales teams got a little rusty and lost much-needed skillsets. Follow-up got tossed to the wayside in a frenzy to write contracts. Of course, mastering the…

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What is the Google Helpful Content Update?

Here is everything you need to know about the Google helpful content update! We’ve been saying it for years, quality content matters! Google recently announced its new helpful content update to help searchers find the high-quality content they seek. This new search algorithm weeds out the unoriginal and low-quality content that might have ranked high…

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Selling to Active Adult Buyers in the Current Market

Want to refine your new home selling strategy for active adult buyers? The current market has recently seen several shifts, and it’s important to note how this affects how we sell and market homes to different target audiences. Our recent Sales & Marketing Power Hour webinar focused on “Selling to Active Adult Buyers in the…

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How to Create Instagram Reels for New Home Communities

Incorporating video into your social media calendar is the best way to grow engagement and improve views for your new home communities! Instagram has terrific tools for creating an Instagram Reel, such as trending audios, creative effects, hands-free recording and multiple sharing options to help develop intriguing reels to fulfill your brand’s video content needs.…

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Welcome to Houston Builder Hamilton Thomas Homes!

Denim Marketing is pleased to announce the addition of a new client to our roster of home builders – Hamilton Thomas Homes, a woman-operated homebuilding company in Houston. We are proud to assist Hamilton Thomas Homes with its social media, blog and email marketing efforts. “We connected with Carol through her work with NAHB, and…

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How to Start Your Marketing Reboot

During COVID-19, many home builders took advantage of the massive number of incoming leads and drastically cut back on their marketing. Some let go of online sales counselors, while and others literally stopped all marketing strategies. Well, guess what? It is time for a marketing reboot! The market has once again shifted, and inventory is…

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Pipelines and Scorecards: Are You Measuring the Right Metrics?

Do you have all the essential marketing metrics your business needs to thrive today and predict the future for tomorrow? If not, there’s no better time to learn more about this high performance-driving strategy! Key metrics or key performance indicators (KPI) are critical to your company’s growth because they help to track growth, indicate progress,…

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Denim Marketing Team Takes the Lead in Homebuilding Industry

Denim Marketing, a boutique-style marketing firm best known for its involvement in the homebuilding industry, is thrilled to announce four team members are currently serving in leadership roles. Positions vary from local councils, leadership programs and national committees, as well as philanthropic endeavors and regularly speaking at the annual International Builders’ Show (IBS). “We have…

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