This question comes up in nearly every serious conversation we have with prospective clients: Should we hire someone in-house, or bring on an outside agency? It’s a fair question, and one that deserves a more honest answer than most agencies are willing to give. So, here is our honest answer! Whether you’re a home builder…
Build-to-rent (BTR) has moved from a niche product to a major force in today’s housing market. Builders and developers across the country are expanding into BTR to meet consumer demand, diversify portfolios and respond to affordability challenges. But here’s where many get it wrong: they market BTR the same way they market for-sale communities. That…
Do you utilize public relations (PR) as part of your marketing strategy? Why or why not? It seems like most homebuilding companies overlook PR and the opportunities it can offer. Maybe they just don’t see the value? Maybe they don’t understand it? Or perhaps they are scared of the element they can’t control — the…
What Do Small Builders Need to Get Found Online Today? Small home builders need consistent marketing across PR, blogging, email and social media to show up in both Google search and AI-powered search tools. Denim Marketing’s Small Builder Package is built to provide that consistency—combining ongoing marketing support with a strong digital foundation so builders…
Like rhinestones or embroidery on pockets, a well-crafted home builder marketing campaign attracts exactly the right kind of attention. Many companies embrace social media, blogging and email marketing as part of their everyday strategy. But when it’s time to launch a new community, offer an incentive or reach a fresh audience, a targeted campaign works…
Homebuyers aren’t starting searches only on Google anymore. They type questions into social platforms, scroll Instagram Reels and save Pinterest boards the same way they used to bookmark search results. Social is now a search engine and it plays a bigger role in discovery than most home builders realize. If your content doesn’t show where buyers already look, you lose them before they…
One company went from $10 million in annual revenue to $1 million in just 18 months. They had nearly 200 five-star Google reviews, a strong local reputation and steady referrals. And they still lost 90% of their market share. On April 8, 2026, Sales & Marketing Power Hour hosts Carol Morgan of Denim Marketing and…
Carol Morgan, founder and president of Denim Marketing, has been named President of HomeAid Georgia as the nonprofit celebrates 25 years of building new lives for individuals and families experiencing or at risk of homelessness. As HomeAid Georgia marks its 25th anniversary, Morgan will help lead the organization through a period of strategic expansion beyond…
A strong home builder referral strategy starts long before you ask buyers to share your name. “It’s easier to love a brand when the brand loves you back.” That line opened Denim Marketing and New Homes Solutions Consulting’s February Sales & Marketing Power Hour, and it framed the real issue fast. Home builder referrals aren’t…
Denim Marketing proudly announces that Courtney Stewart, vice president of client services, has been named a 2025 National Association of Home Builders (NAHB) Young Professional Award Region B Finalist. This distinction recognizes emerging leaders who demonstrate exceptional commitment, leadership and impact within the homebuilding industry, placing Stewart among the top three young professionals selected from…
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