Content Featuring Emoji’s

Love or hate emoji, they are here to stay. Do you know the popular phrase just stated with these emojis? Even if you don’t, these symbols pulled you in and made you want to read the content! Emoji are a powerful part of content today.  Emojis have taken over the way we communicate online. Based…

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What Goes Where? PR, Blog & Social Content

There is lots of confusion about what content to use where, what makes good content and how to identify the best use for content. Lots of noise out there, lots of people vying for attention. What is your best content strategy? Deciding where certain content should be shared – whether through social media, blogging, email…

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How to Make Remote Working Effective

Due to the emergence of the COVID-19 pandemic, many companies have transitioned to remote or hybrid work styles to accommodate social distancing mandates. Although this work model offers greater flexibility, the transition can be challenging and requires intentional practices to fully adapt. From preserving company culture to maintaining a work/life balance, several factors contribute to…

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Tips for Effective Media Relations

A strong media relations strategy must incorporate consistent messaging, well-targeted media lists, newsworthy media pitches and compelling, well-written content. Creating a transparent relationship between a business and journalists is a crucial way to connect with the intended target audience. Hosted by Digital Content Producer Todd Schnick and various Denim Marketing team members, The Marketing Thread…

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Ideas for Brand Videos that Engage

Social media videos are more prevalent than ever, offering brands an exceptional opportunity to take advantage of this trend. Creating brand video content is a great way to attract new customers and drive audience engagement. Research shows that 93% of brands attained new customers after sharing a video on social media. To put some sparkle…

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Expert Series: Leah Fellows with Blue Gypsy Inc.

Founded in 2010 by Owner Leah Kaiz Fellows, Blue Gypsy Inc. provides Online Sales Counselor (OSC) training for new home builders, developers and real estate professionals. Known as the “blue gypsy” within the industry, Fellows is an online sales training expert, adventurer and homebuilding trade professional. In 2010, Fellows was faced with a decision: find…

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How to Sell to Active Adult Buyers

Marketing homes to active adult buyers who now have more choices than ever is no easy feat. Especially when one of their choices is to just stay put in their current home. It’s essential to understand this target demographic to create a sense of urgency and persuade them to move. These buyers are unique because…

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Tips for Facebook Advertising Strategy

Facebook advertising is an important way to connect with target audiences on one of the biggest social media sites in the world. The platform is designed to put messages and content in front of exactly the right segment of people that are most likely to invest in your business. To get the best results, it…

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Home Builder Social Media and Blog Ideas

Looking for content ideas for home builder social media and blogs? We understand needing that next great idea, and we also know that writer’s block is real!  Blogs and social media play an important role in expanding builder reach and increasing engagement with potential leads. That’s why home builder content should always be relevant and…

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