Marketing tips to make your more effective and the latest marketing trends.
We have all made a shift in where we work and how we work. As an industry, this crisis has us innovating and learning to embrace and take advantage of technology such as virtual tours, video, chatbots and more. Technology will help us make sales now, and we will be sharper and more targeted as…
Ramping Up Your Online Presence and Processes is a major part of crisis marketing. I have had the opportunity to brainstorm and give back to my community during the COVID-19 (coronavirus) crisis. Four of us, who met through the National Association of Home Builders (NAHB) while volunteering on various committees, decided to get together to…
It is all over the news – COVID-19, a pandemic. For companies and employees trying to continue moving forward with work, we are in challenging times. Yet, so much of what we do today is done on the computer and online. Can we mitigate the damage by focusing on what we can do online? Let’s…
Today’s digital age has invented and reinvented ways for small businesses to promote their business and expand their reach to new customers. Businesses websites and social media are two ways that small businesses have found success, but many are not getting the value they should out of them. According to a survey conducted by Visual…
Augmented reality (AR) and virtual reality (VR) are two huge buzz words flying around the tech and social media industry. In the past, users logged onto desktops computers to access Facebook and other social platforms. As mobile devices and smartphones became widely available, technology and social media shifted to mobile-first applications. Now, a new wave…
Just as businesses finally get the hang of marketing to Millennials, Generation Z makes its debut in the consumer market. Born between the mid-1990s to the early 2000s, this group of teens and young adults are the first generation to grow up with easy access to technology and therefore, have a very different perspective of…
The term “fake news” has been tossed around a lot lately in the news, on social media and in everyday conversation. While you may have heard of fake news, you may not know exactly what it is, what it looks like or what it affects. Fake news refers to news that is fabricated or deliberately…
First introduced in 2004 by Adam Curry, podcasting has been around for more than a decade-and-a-half but has recently seen a resurgence with over 800,000 active podcasts and more than 30 million podcast episodes today. Ranging from comedy and gaming to education and news, these popular digital audio files meet the needs and entertainment desires…
Often the process of thinking through marketing resolutions leads to a plan, and we all know that having a plan increases the likelihood of success! As we welcome 2020, Denim Marketing wants to share some of our Top Marketing Resolutions for 2020 and our thoughts on where marketing for businesses should go this year. After…
If you keep up with social media trends or have a child under age 18, you’ve probably heard of TikTok and Snapchat. These photo- and video-sharing apps are incredibly popular among teens and tweens due to their addicting and viral nature. In particular, these two apps are the new phenomenon in social media marketing and…
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