Marketing tips to make your more effective and the latest marketing trends.
With extreme weather events, rising insurance premiums and natural disasters becoming more frequent, builders and marketers face new challenges in maintaining strong sales, especially in sensitive climate-challenged regions. How can we, as the homebuilding industry, effectively position new homes as smart, resilient investments? Sales & Marketing Power Hour tackled this pressing question with the session…
Developing a strategic marketing budget isn’t just nice to have – it’s a strategic imperative. Whether selling entry-level homes, luxury estates or master-planned communities, a company’s marketing spend directly influences how that brand reaches buyers, generates leads and maintains market relevance. A well-structured marketing budget provides direction, ensures accountability and drives measurable results. As the…
Feeling like your content is shouting into the void? Wondering why your audience isn’t connecting? The answer might be more straightforward than you think. It’s all about consistency. Building trust and engagement takes more than just a few sporadic posts. It requires a well-structured content strategy. It’s true! Consistency is the cornerstone of compelling content.…
When most people hear the word “brand,” their minds immediately go to logos, fonts and colors. While these visual cues are important, they’re only the surface of what branding truly means. A powerful home builder brand connects emotionally with its audience, builds trust and tells a story that resonates at every touchpoint—from a website visit…
Is your company maximizing its social media reach? In today’s digital landscape, visibility is everything. Social media platforms thrive on engagement, and likes, shares and comments all contribute to expanding a post’s reach. One simple yet powerful strategy for amplifying content is sharing posts from both a company page and an individual’s profile. This approach…
Businesses with a Facebook Business page are probably familiar with Facebook ads and “boosting” posts. Advertising on Meta’s platform is incredibly beneficial in creating conversions and increasing leads – even with a budget as modest as $200 – but only if there is an effective strategy behind it. Otherwise, ad spend risks being wasted! Tired…
Attention home builders! It’s time to reimagine your marketing strategy. Your most potent sales force isn’t a seasoned Realtor or a flashy ad campaign. It’s your customers! Consumers trust their peers more than ever in an era dominated by social media and word-of-mouth. This presents a golden opportunity for home builders: transform clients into enthusiastic…
Prospective homebuyers are on the fence. Many are pondering whether now is a good time to buy, considering the higher interest rates, the pending election and home price appreciation. This means it’s more important than ever to create a blueprint for success for home builder lead generation. Implementing a marketing strategy that effectively identifies and…
In today’s saturated market, it is often difficult for homebuyers to determine which homebuilder is the best selection. Your marketing strategy can make or break your quarterly sales goals. In a homebuying world complicated by high interest rates, high home prices and market uncertainty, consumers need a brand they can trust and rely on to…
How home builders market homes is going to change. In April 2024, a federal judge approved the NAR settlement – details on it at the National Association of Realtors site. This will create sweeping changes in how homes in the U.S. are bought and sold, but don’t panic; as a home builder, what you need…
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