Your Marketing Foundation

How stable is the foundation of your marketing program? Is it built on shifting sand or bedrock? A strong digital foundation centers on a business’ website, branding and content. These assets work together to form the core of your marketing foundation and your marketing program. All other tactics should refer customers back to these core…

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Don’t Be Fooled: Focus on Quality NOT Quantity

Want 10,000 Facebook fans? Be number one on Google! Crazy offers. You get them in your email. You see them in online ads. And now, you get them on and for Facebook and other social media sites — fantastic offers to improve your metrics that are too good to believe. Maybe these promises ARE too…

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Managing Your Online Reputation

This article first appeared in the Summer 2018 issue of Atlanta Building News.  Home builders still shying away from using social media for business out of fear of making their company vulnerable to public comment, should definitely be afraid – afraid to not use it! Of course, managing an online reputation is not limited to…

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Going Live: A Crash Course to Shooting Your First Facebook Live

This article first appeared in Building Women’s Spring 2018 issue. Live video streaming is an increasingly popular way to share to content. In fact, research from Livestream discovered 81 percent of internet users said they watched more live streaming content in 2016 than a year prior, and Social Media Today reported that Facebook Live videos…

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Vlogging: Reach Your Audience in a New Way

As marketers, we are always creating new ways to connect with our target audiences. Our radar is always on, looking for the latest tips, tricks and trends to meet them where they are. Thanks to the constant evolution of new technologies, more methods to reach potential customers are becoming more affordable, more common and easier…

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Content Featuring Emoji’s

Do you know the popular phrase just stated with these emojis? Even if you don’t, these symbols pulled you in and made you want to read the content. Emojis have taken over the way we communicate online. According to a Hubspot study, participants who were sent messages with emojis remembered more of the message than…

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ECBC Goes Country with Conference in Music City

The East Coast Builder’s Show will be held in Nashville this year June 14 – 15. We are excited with this new location as Nashville presents a plethora of fun places to go. It is the country music capital of the U.S. boasting venues such as the Country Music Hall of Fame, Ryman Auditorium and…

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Why Should Your Marketing Plan Include Public Relations?

Public relations plays a key role in an effective marketing strategy. It creates awareness for a company’s image and the products and services it offers while at the same time improving branding and driving traffic to the company website. The Denim Marketing team treats public relations as part of the foundation of your marketing program.…

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When to Consider Adding a New Platform to Your Strategy

Thinking about expanding your reach on social media to connect with new audiences? Before launching new accounts and creating a bunch of new content, it’s important to think about a few things. Not all social media platforms are created equally! Some yield better results than others, and there will be different results from putting the…

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