Don’t Be Scared of 2020 Marketing Planning

Halloween is coming! Are the kids dressing up, or better yet, are you? Don’t be scared, but it’s time to start marketing planning for 2020. Maybe your house is already decorated for Halloween or even for the holidays, but have you taken the time to think about the company’s 2020 marketing planning and budget? We…

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Facebook is the Future of Advertising

With the overwhelming number of people on social media, and the percentages growing every year, it is no longer an option for businesses to be absent from certain platforms. In order to grow as an industry or company and stay relevant to the appropriate audience, social media interaction is key. Learning which sites to be…

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Marketing ROI for the C-Suite

How does your marketing measure up? And, what does the C-suite really want to know. When talking about Marketing ROI for the C-suite, they typically are going to be very bottom line oriented. The CEO, CFO, etc in the C-suite want to know if it worked.  What did it cost? What is the return on…

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Netiquette 3.0: Common Courtesy Meets the Internet

Netiquette 3.0 is where common courtesy meets the internet. Thinking about netiquette is necessary since business communications have evolved and become internet based. Telephone and snail mail are no longer the primary forms of business communication as texting, instant messaging and social media have taken precedent. A question that many people ask is how do…

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Google My Business: 5 Reasons You Need it

Why does your business need Google My Business? There are many, many reasons your business needs a Google My Business page; however, we have narrowed it down to our top 5 reasons your company needs a Google My Business page. Provides better search visibility Puts you on “the map” Provides potential customers an easy way…

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Social Media Enhances Brand: An Interview with Hometown Headlines

Carol Morgan recently joined John Druckenmiller on the Hometown Headlines Podcast to discuss how  social media enhances brand presence. This lively segment was recorded at Brand RED in Rome, Georgia. (Check out this cool marketing company for your company’s photography, video and audio needs.) You can tune in and download the entire podcast here. Or…

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Best Times to Post on Social Media

Have you ever wondered when you should share content on social media? While social media allows users to post at any time, doing so isn’t necessarily the best idea from an engagement standpoint. Social media is continuously evolving – and quickly. With so many posts competing for attention, it can be difficult to garner attention…

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Back to Social Media Basics

Over the past six months, I’ve conducted a lot of social media and strategic marketing audits, and the one thing that stands out is a need for companies to concentrate on the fundamentals. So in this article, which is part two of a series, we will go back the basics of social media marketing. This…

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How Different Generations Use Social Media

At the 2019 International Builders’ Show, I had the pleasure of presenting Narrow Lots and Micro Product: Demographics and Psychographics of Today’s Buyers with John Hunt of MarketNsight. I always learn something new while putting presentations together and it is fun to see the latest, greatest statistics on subjects such as social media. From way…

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