Marketing tips to make your more effective and the latest marketing trends.
If you’re a local or family-owned builder, trying to compete with national builders can feel overwhelming. Large national brands show up with polished campaigns, widespread recognition and deep advertising budgets. It’s easy to assume you need the same resources to compete. The truth is, you don’t. Today’s buyers want more than a familiar logo. They…
Buyers are no longer just typing keywords into Google and scrolling through the top links. They’re asking questions, using voice search and relying on AI-powered results that summarize and recommend brands before they ever click on a result. This shift is exactly why blogging, public relations and testimonials are now the gold standard for home…
Howdy, partner! The 2026 Lasso Roundup edition of Sales & Marketing Power Hour brought the heat, the honesty and even a mini donkey cameo. Carol Morgan and Kimberly Mackey wrangled a powerhouse panel to help home builders head into 2026 with more clarity, confidence and momentum than 2025 ever offered. As we head into 2026,…
The Home Builder Digital Marketing Summit brought together some of the industry’s top minds in Atlanta to explore what’s next in an AI-driven marketing world. The conversations made one thing clear: technology, data and creativity are transforming how builders connect with buyers. For Denim Marketing, the message reinforced what we already know — the future…
The housing market presents unique challenges: interest rates are high, the economy is shifting and digital disruption is the new normal. To thrive in this unpredictable environment, builders must be nimble, creative and customer-focused. The Denim Marketing team attended the Home Builder Digital Marketing Summit and gained valuable insights from a panel of industry leaders…
Click-through rates (CTR) for websites have dropped 20% overall and as much as 35% on pages featuring AI Overviews, while impressions are up 40% year over year. What does this mean for home builders? Potential home buyers are seeing more content but engaging less directly, signaling that many are finding answers before visiting a builder’s…
At Denim Marketing, we see it all the time: builders eager to “turn on ads” and watch the leads roll in. But paid media isn’t a switch you flip. It’s a system, and like any system, it needs a solid foundation to deliver results. That message echoed loud and clear at this year’s Home Builder…
Marketing is one of those words that seems to cover everything. One day you’re buried in spreadsheets, the next you’re chasing leads and in between you’re expected to master algorithms and maybe post a Reel or two. It’s a lot to balance, and it can feel overwhelming. The good news is you don’t have to…
As a home builder, you already know social media isn’t optional anymore. But here’s what might surprise you: the difference between home builders who get real ROI from social media and those who don’t often comes down to a handful of strategic shifts. At this year’s Home Builder Digital Marketing Summit, Melissa Walcott, Denim Marketing’s…
When was the last time a potential client discovered your homebuilding company through a newspaper ad? Today’s homebuyers scroll through TikTok and Instagram Reels, watching 15-second to 10-minute clips that showcase dream kitchens, stunning home transformations and behind-the-scenes building processes. While traditional home builders stick to old-school marketing methods, forward-thinking companies use short-form video to…
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