Follow-up Like a Boss

Sales & Marketing Power Hour invites you to Follow-up Like a Boss! While buyers have been clamoring to buy new homes at any cost over the past two years, sales teams got a little rusty and lost much-needed skillsets. Follow-up got tossed to the wayside in a frenzy to write contracts. Of course, mastering the…

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What is the Google Helpful Content Update?

Here is everything you need to know about the Google helpful content update! We’ve been saying it for years, quality content matters! Google recently announced its new helpful content update to help searchers find the high-quality content they seek. This new search algorithm weeds out the unoriginal and low-quality content that might have ranked high…

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Selling to Active Adult Buyers in the Current Market

Want to refine your new home selling strategy for active adult buyers? The current market has recently seen several shifts, and it’s important to note how this affects how we sell and market homes to different target audiences. Our recent Sales & Marketing Power Hour webinar focused on “Selling to Active Adult Buyers in the…

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How to Create Instagram Reels for New Home Communities

Incorporating video into your social media calendar is the best way to grow engagement and improve views for your new home communities! Instagram has terrific tools for creating an Instagram Reel, such as trending audios, creative effects, hands-free recording and multiple sharing options to help develop intriguing reels to fulfill your brand’s video content needs.…

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How to Start Your Marketing Reboot

During COVID-19, many home builders took advantage of the massive number of incoming leads and drastically cut back on their marketing. Some let go of online sales counselors, while and others literally stopped all marketing strategies. Well, guess what? It is time for a marketing reboot! The market has once again shifted, and inventory is…

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Pipelines and Scorecards: Are You Measuring the Right Metrics?

Do you have all the essential marketing metrics your business needs to thrive today and predict the future for tomorrow? If not, there’s no better time to learn more about this high performance-driving strategy! Key metrics or key performance indicators (KPI) are critical to your company’s growth because they help to track growth, indicate progress,…

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Expert Series: David Hagan with Sales Uncomplicated

David Hagan founded Sales Uncomplicated, a sales training and coaching firm, in February 2022. His role as Chief Executive Officer, which he jokingly describes as the Chief Executive “Uncomplicator,” is the culmination of a career in sales and leadership, including the past 10 years in the homebuilding industry. Tell us about your background working with…

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Expert Series: Jason Hardy with Ownly

If consumers can design and purchase a new car entirely online, why not a new home? This is the question Jason Hardy, CEO and Co-Founder of Ownly, asked himself when envisioning his real estate e-commerce company. For the past 23 years, we’ve shopped for new cars online with price certainty and transparency, and this inspired…

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Making Movie Stars Out of Your Camera-Shy Team

It’s no secret that short-form video content is a top digital trend of today! This quick, easy-to-make content easily captures consumer attention, receives great engagement and greatly enhances customer experience. From guided home tours to home buying process guides or answers to frequently asked questions, there are several ways that home builders can easily implement…

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Expert Series: Rob Krohn with Epcon Communities

Rob Krohn leads marketing efforts at Ohio-based Epcon Communities, a builder of active adult communities and a franchisor of plans, systems and marketing techniques for 80+ active-adult builders across the country. Krohn started working for Epcon Franchising in 2013 and began building the marketing department for Epcon’s homebuilding company in 2018. He currently serves as…

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