Fake News versus Real News

The term “fake news” has been tossed around a lot lately in the news, on social media and in everyday conversation. While you may have heard of fake news, you may not know exactly what it is, what it looks like or what it affects. Fake news refers to news that is fabricated or deliberately…

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Increase Your Digital Presence with Podcasting

First introduced in 2004 by Adam Curry, podcasting has been around for more than a decade-and-a-half but has recently seen a resurgence with over 800,000 active podcasts and more than 30 million podcast episodes today. Ranging from comedy and gaming to education and news, these popular digital audio files meet the needs and entertainment desires…

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Top Marketing Resolutions for 2020

Often the process of thinking through marketing resolutions leads to a plan, and we all know that having a plan increases the likelihood of success! As we welcome 2020, Denim Marketing wants to share some of our Top Marketing Resolutions for 2020 and our thoughts on where marketing for businesses should go this year. After…

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TikTok and Snapchat: Why Should You Care?

If you keep up with social media trends or have a child under age 18, you’ve probably heard of TikTok and Snapchat. These photo- and video-sharing apps are incredibly popular among teens and tweens due to their addicting and viral nature. In particular, these two apps are the new phenomenon in social media marketing and…

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Don’t Be Scared of 2020 Marketing Planning

Halloween is coming! Are the kids dressing up, or better yet, are you? Don’t be scared, but it’s time to start marketing planning for 2020. Maybe your house is already decorated for Halloween or even for the holidays, but have you taken the time to think about the company’s 2020 marketing planning and budget? We…

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Facebook is the Future of Advertising

With the overwhelming number of people on social media, and the percentages growing every year, it is no longer an option for businesses to be absent from certain platforms. In order to grow as an industry or company and stay relevant to the appropriate audience, social media interaction is key. Learning which sites to be…

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Marketing ROI for the C-Suite

How does your marketing measure up? And, what does the C-suite really want to know. When talking about Marketing ROI for the C-suite, they typically are going to be very bottom line oriented. The CEO, CFO, etc in the C-suite want to know if it worked.  What did it cost? What is the return on…

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Netiquette 3.0: Common Courtesy Meets the Internet

Netiquette 3.0 is where common courtesy meets the internet. Thinking about netiquette is necessary since business communications have evolved and become internet based. Telephone and snail mail are no longer the primary forms of business communication as texting, instant messaging and social media have taken precedent. A question that many people ask is how do…

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Google My Business: 5 Reasons You Need it

Why does your business need Google My Business? There are many, many reasons your business needs a Google My Business page; however, we have narrowed it down to our top 5 reasons your company needs a Google My Business page. Provides better search visibility Puts you on “the map” Provides potential customers an easy way…

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