Facebook Advertising: Where Social Ads Surpass Print

The world has gone digital and so has advertising. In 2019, the money spent on social advertising surpassed traditional print ads for the first time. Zenith Media states, “Advertisers will spend more on social media platforms than on print for the first time this year, according to Zenith’s Advertising Expenditure Forecasts. Advertising expenditure on social…

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Virtual Meetings: To Zoom or Not to Zoom

Whether you call them virtual meetings or video conferences, this technology is bridging the distance by allowing businesses to communicate internally and externally when in-person meetings are not an option. With social distancing being enforced across the country, more and more businesses are turning to these virtual means of communication. Virtual video meetings allow face…

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Chatbots versus Live Chat: Which is Best?

The way businesses communicate and provide customer support is constantly changing. Today, businesses are switching from a transactional approach to a more communicative one using marketing tools like chatbots and live chat with real people. Both marketing tools have the power to assist customers, provide positive customer service and help customers reach a purchasing decision.…

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What the Hashtag?

Seriously, What the Hashtag? Hashtags still confuse a lot of people. Here is a short primer on what they are and how to use them, as well as which ones are trending now. So, what is a hashtag? Some of you (Generation X and Boomers) may still call it a pound sign! The pound sign…

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Is TikTok Right for your Brand?

TikTok is a social media site centered around sharing really short videos. Consider it a snack sized candy bar, while YouTube is the full-sized candy bar of video sharing. As I started writing this article on TikTok, I asked two questions: “Is TikTok Right for your brand?” and “How can home builders utilize TikTok?” TikTok…

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New LinkedIn Features for Business Pages

LinkedIn features for pages have greatly expanded over the past few months and there are several worth noting. When consumers and businesses think of social media, so many times the sites that are top of mind are Facebook and Instagram. However, with 167 million users in the United States, LinkedIn is the dominate channel for…

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Creativity Leads During COVID-19

There is a lot of energy focused on marketing during the COVID-19 (coronavirus) crisis and one fact is for certain, creativity leads during coronavirus. Today I’m focusing on what companies in the homebuilding industry are doing well. The coronavirus crisis has sparked lots of creativity. From major corporations separating the letters in their names, to…

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Content Ideas for Social Media & Blogs During COVID-19

Coming up with content ideas for social media and blogs during this COVID-19 (coronavirus) crisis isn’t always an easy task. Brands want to keep content flowing and stay top-of-mind and make a sale or two if at all possible.  But, what can we write about that consumers are interested in? Well, thanks to Google we…

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Grow Your Business with LinkedIn Advertising

LinkedIn isn’t just for finding jobs, building connections or sharing business news. The professional networking platform is also a savvy business tool for advertising, offering several easy to use features that help businesses reach their ideal customers and achieve their business goals through detailed targeting strategies. Why Advertise on LinkedIn? Audience-wise, LinkedIn is pretty impressive.…

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Our New Normal: Flashback to Mayberry

Life after the coronavirus outbreak is going to be very different, our new normal is different now and it is going to continue to change in the future. People are going to place a value on different things than before and put a different focus on where they spend their time. Even in our technology…

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