Vlogging: Reach Your Audience in a New Way

As marketers, we are always creating new ways to connect with our target audiences. Our radar is always on, looking for the latest tips, tricks and trends to meet them where they are. Thanks to the constant evolution of new technologies, more methods to reach potential customers are becoming more affordable, more common and easier…

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Content Featuring Emoji’s

Do you know the popular phrase just stated with these emojis? Even if you don’t, these symbols pulled you in and made you want to read the content. Emojis have taken over the way we communicate online. According to a Hubspot study, participants who were sent messages with emojis remembered more of the message than…

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ECBC Goes Country with Conference in Music City

The East Coast Builder’s Show will be held in Nashville this year June 14 – 15. We are excited with this new location as Nashville presents a plethora of fun places to go. It is the country music capital of the U.S. boasting venues such as the Country Music Hall of Fame, Ryman Auditorium and…

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Why Should Your Marketing Plan Include Public Relations?

Public relations plays a key role in an effective marketing strategy. It creates awareness for a company’s image and the products and services it offers while at the same time improving branding and driving traffic to the company website. The Denim Marketing team treats public relations as part of the foundation of your marketing program.…

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When to Consider Adding a New Platform to Your Strategy

Thinking about expanding your reach on social media to connect with new audiences? Before launching new accounts and creating a bunch of new content, it’s important to think about a few things. Not all social media platforms are created equally! Some yield better results than others, and there will be different results from putting the…

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FTC Changes Rules Related to Reviews

Search “review washing” or on Google and you are likely to find suggestions for the best washing machine to buy to get your clothes clean. Refine the search result to “review washing and the FTC” and the results return articles on how the FTC made it illegal to ban honest reviews in February 2017. Google…

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Facebook Goes Back to the Basics

In today’s society, people are too concerned with complicated details and new theories. They have forgotten what it’s like to just read relevant content that is of interest to them; content that makes them happy. Facebook has slowly tried changing this with features such as “on this day” and other small tweaks to help individual…

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Social Media Campaigns are as Easy as the Next Holiday

Social media campaigns are an excellent way to connect with your audience, encourage engagement and drive traffic to a website. Most individuals are motivated by incentives and are willing to participate for a discount or the chance to win something – even if it is just bragging rights! When it comes to crafting a social…

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Denim Marketing’s New Year’s Resolutions

The end of 2017 is upon us! Denim Marketing has had quite a fun year and has succeeded thanks to the expertise of its team members. Each member has had a wonderful year filled with important milestones that contribute to the success of the team. As we move into the New Year, we strive to…

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