Marketing tips to make your more effective and the latest marketing trends.
Whether you’re in the market for a new pair of jeans, browsing a retail store for a new blender or looking for a new home, most shoppers feel in control of their purchasing decisions. The truth is that there is a specific science behind what influences purchases. If you have ever gone into a store…
How stable is the foundation of your marketing program? Is it built on shifting sand or bedrock? A strong digital foundation centers on a business’ website, branding and content. These assets work together to form the core of your marketing foundation and your marketing program. All other tactics should refer customers back to these core…
Want 10,000 Facebook fans? Be number one on Google! Crazy offers. You get them in your email. You see them in online ads. And now, you get them on and for Facebook and other social media sites — fantastic offers to improve your metrics that are too good to believe. Maybe these promises ARE too…
This article first appeared in the Summer 2018 issue of Atlanta Building News. Home builders still shying away from using social media for business out of fear of making their company vulnerable to public comment, should definitely be afraid – afraid to not use it! Of course, managing an online reputation is not limited to…
This article first appeared in Building Women’s Spring 2018 issue. Live video streaming is an increasingly popular way to share to content. In fact, research from Livestream discovered 81 percent of internet users said they watched more live streaming content in 2016 than a year prior, and Social Media Today reported that Facebook Live videos…
Builder Funnel Radio recently featured Denim Marketing’s President Carol Morgan. Tune in to Episode 18, “An Expert Guide to Public Relations,” to hear her interview and get a primer on how to grow your business with public relations. The podcast interview is hosted by Spencer Powell, President of Builder Funnel. During the chat about PR…
The East Coast Builder’s Show will be held in Nashville this year June 14 – 15. We are excited with this new location as Nashville presents a plethora of fun places to go. It is the country music capital of the U.S. boasting venues such as the Country Music Hall of Fame, Ryman Auditorium and…
Public relations plays a key role in an effective marketing strategy. It creates awareness for a company’s image and the products and services it offers while at the same time improving branding and driving traffic to the company website. The Denim Marketing team treats public relations as part of the foundation of your marketing program.…
Thinking about expanding your reach on social media to connect with new audiences? Before launching new accounts and creating a bunch of new content, it’s important to think about a few things. Not all social media platforms are created equally! Some yield better results than others, and there will be different results from putting the…
Search “review washing” or on Google and you are likely to find suggestions for the best washing machine to buy to get your clothes clean. Refine the search result to “review washing and the FTC” and the results return articles on how the FTC made it illegal to ban honest reviews in February 2017. Google…
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