Marketing tips to make your more effective and the latest marketing trends.
Good market, bad market or great market? For home builders, 2020 was a fantastic market and 2021 started the year off with a bang. Is this momentum sustainable? I’ll leave that answer to you, but one thing is for sure, it is a highly price-sensitive market and it is important to focus on tried and…
Chatbots are a hot topic in the home building industry. With record numbers of leads coming into websites, many builders are scrambling to find ways to answer all of them. In addition to providing a first response to interested buyers, chatbots also interact with customers in an innovative way. “Are Chatbots & Automation Taking Over…
Social media sites come and go. And, figuring out which social media sites to watch or create accounts on can be complicated. Successful marketing requires always staying ahead of the curve. This year, as always, there new social media sites on the scene and it’s important to be aware of them. Early adopters of the…
In the world of digital marketing, it’s highly important to stay up to date on the latest trends to create a marketing strategy that is consistently successful. To address this need, Denim Marketing launches The Marketing Thread, a new video series featuring marketing tips and the newest marketing trends. Hosted by Denim Marketing’s Digital Content…
Reach, Engage, Accelerate was a conversation about areas of focus essential for homebuilders that want to strengthen their relationships with customers and the buyer’s journey. Also addressed was the importance of ensuring marketing and sales teams work together to expand the company’s overall reach and buyer engagement. If you missed the first Sales & Marketing…
There is no doubt that 2020 was a whirlwind of a year related to marketing for new homes and creating marketing content that resonated. The year started off with a bang and then things got even crazier with the outbreak of COVID-19 (coronavirus). Denim Marketing wrote and rewrote copy for clients depending on shelter in…
Contrary to popular belief, Pinterest isn’t just a place for sharing the latest viral recipes, workout routines or DIY projects. The platform is also a great space for marketing brands and sharing newsworthy content. While many still consider Pinterest to simply be a virtual scrapbook, the platform is quickly proving itself to be a powerhouse…
Covid-19 (Coronavirus) fast-tracked a lot of marketing trends that were already starting to grow, and these comprise our Top 5 Marketing Trends for 2021. Coronavirus was a force magnifier and now these trends are must-haves. Of course, there are other marketing tools that are standards, so those are covered here as well. Our 2021 “Must-Have…
Generation Z now comprises more than 40% of the world’s population, and is far too big to ignore. Consisting of those between 18 and 24 years old, Gen Z is a causing major shifts in the consumer market with their perspectives and rising influence. While the COVID-19 (coronavirus) pandemic has thrown everyone a few curveballs…
Courtney Stewart, Senior Account Manager at Denim Marketing was recently interviewed by Anya Chrisanthon about personal branding on Anya’s New Construction Marketing Podcast. In the episode, Courtney goes into detail about what personal branding is and how it influences your brand. As Senior Account Manager, Courtney manages a variety of clients including some of Denim…
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