Do you utilize public relations (PR) as part of your marketing strategy? Why or why not? It seems like most companies overlook PR and all the opportunities it can afford their company. I recently wrote, “5 Reasons that Home Builders need PR” for the Lasso CRM blog, but thought we might reach a slightly different…
Utility companies are shifting how they market to their customers. By embracing digital engagement, they are finding new ways to interact through social media, text and email marketing, and at the same time diversifying from being just an energy provider to expanding their offerings to include energy-efficiency solutions, home energy audits, online stores, rebates and…
How stable is the foundation of your marketing program? Is it built on shifting sand or bedrock? A strong digital foundation centers on a business’ website, branding and content. These assets work together to form the core of your marketing foundation and your marketing program. All other tactics should refer customers back to these core…
Want 10,000 Facebook fans? Be number one on Google! Crazy offers. You get them in your email. You see them in online ads. And now, you get them on and for Facebook and other social media sites — fantastic offers to improve your metrics that are too good to believe. Maybe these promises ARE too…
Carol Morgan with Denim Marketing and Paul Cardis of Avid Ratings present Online Reputation Management: Give Them Something to Talk About. This seminar offers ways that companies can proactively work on reputation management while also giving some suggestions of what not to do. The majority of people trust online reviews and endorsements from friends when…
Social Media Marketing for Your Business takes a long-term approach to building and maintaining an effective marketing strategy with social media as a main component. It is designed to help companies think strategically about social media and how it fits within the “big picture.” A well-designed marketing program must start with a strong foundation comprised…
The definition of insanity is doing the same thing over and over and expecting a different result. The housing market is guilty of building the same product over and over and over. If you are ready to make a change to reach today’s new home buyer and build what they are buying, this seminar is…
Whether you are more Old School and prefer paper and pen (or a pencil) or more New School and like a keyboard under your fingers, this new home sales seminar will present effective follow up solutions you can start using today! Old School or New School is geared toward agents, brokers, marketing managers and others…
A well-built website, search engine optimization, campaigns, social media, blogging and public relations are all components of a well-built marketing strategy. Advertising buttons it all up in an ideal package to reach potential buyers. Often, this happens even before they begin their search. Studies say that to break through the online clutter, it is important…
Looking for a great deal online? Well, here’s one from Denim Marketing. If you want to expand your marketing footprint in 2018, then we have a Cyber Monday Deal to put some bank in your marketing budget! New clients — Get $500 off your first month of service when you sign a 12-month contract by…
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