Developing a strategic marketing budget isn’t just nice to have – it’s a strategic imperative. Whether selling entry-level homes, luxury estates or master-planned communities, a company’s marketing spend directly influences how that brand reaches buyers, generates leads and maintains market relevance. A well-structured marketing budget provides direction, ensures accountability and drives measurable results. As the…
As extreme weather, rising insurance rates and increasing natural disasters shape the housing conversation, how do builders and marketers successfully position new homes to continue to have strong sales in climate-challenged regions? Join us for the next Sales & Marketing Power Hour on Wednesday, June 11, 2025, at noon EDT as we tackle this timely…
When most people hear the word “brand,” their minds immediately go to logos, fonts and colors. While these visual cues are important, they’re only the surface of what branding truly means. A powerful home builder brand connects emotionally with its audience, builds trust and tells a story that resonates at every touchpoint—from a website visit…
Join us for the next Sales & Marketing Power Hour on Wednesday, April 9, 2025, at noon ET as we dive into one of the most important—and evolving—topics in digital marketing: Blogging and Vlogging in the Age of AI. In this month’s session, co-hosts Carol Morgan of Denim Marketing and Kimberly Mackey of New Homes…
The 2024 Online Homebuyer Mystery Shop Report results are in. Compiled by Blue Gypsy Inc, Denim Marketing and Melinda Brody & Company the survey compares the follow-up efforts of 50 home builders across the country for 30 days. The builders were chosen randomly, with nearly 30 coming from the 2024 Builder Top 200 List. The…
In today’s competitive market, sales teams can’t afford to wait for leads—they must take an active role in marketing. Join Sales & Marketing Power Hour on Wednesday, February 19, at noon for Stop Waiting, Start Selling, a discussion on the evolving relationship between sales and marketing. Join industry experts and head coaches Kimberly Mackey, founder of…
Is your company maximizing its social media reach? In today’s digital landscape, visibility is everything. Social media platforms thrive on engagement, and likes, shares and comments all contribute to expanding a post’s reach. One simple yet powerful strategy for amplifying content is sharing posts from both a company page and an individual’s profile. This approach…
In tandem with 20 years’ involvement with the National Association of Home Builders (NAHB), Carol Morgan has authored her fifth social media book, “Social Media Marketing for Your Business, Second Edition,” published by Builder Books. Morgan’s newest installment takes a deeper look into the “why” of social media as a contrast to previous books that…
President and Founder of Denim Marketing Carol Morgan is returning for the 19th consecutive year to speak at the 2025 International Builders’ Show (IBS) in February. Joined by other industry leaders for two panel discussions on marketing, Morgan will share her expertise on building an impactful brand in the homebuilding industry and what home builder marketing…
Howdy partner! We just held our annual Sales & Marketing Power Hour Lasso Roundup, and we have some great tips for sales and marketing professionals to kick the new year off with a bang!Thanks to our power-packed group of guests and sponsor, Lasso CRM. We hope you’ll take away a few tips from this Sales…
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