Expert Series: David Hagan with Sales Uncomplicated

David Hagan founded Sales Uncomplicated, a sales training and coaching firm, in February 2022. His role as Chief Executive Officer, which he jokingly describes as the Chief Executive “Uncomplicator,” is the culmination of a career in sales and leadership, including the past 10 years in the homebuilding industry. Tell us about your background working with…

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Expert Series: Rob Krohn with Epcon Communities

Rob Krohn leads marketing efforts at Ohio-based Epcon Communities, a builder of active adult communities and a franchisor of plans, systems and marketing techniques for 80+ active-adult builders across the country. Krohn started working for Epcon Franchising in 2013 and began building the marketing department for Epcon’s homebuilding company in 2018. He currently serves as…

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Interactive Floor Plans Encourage Engagement

Interactive floor plans (IFP) draw homebuyers in and encourage them to customize their homes. Outhouse creates interactive floor plans that inspire emotional engagement and help buyers to envision themselves living in that home. They also create an interactive experience that keeps buyers on home builder websites longer. Homebuyers create and save customized floor plans and…

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Buyer Registrations Made Easy Digitally

Home builder buyer registrations just got easier thanks to a sales tool from NoviHome that makes follow-up more efficient. With Novi, home builders can electronically register buyers via lots of different ways. By digitally registering buyers, home builders can increase registrations by as much as nine times! And buyers can register the way they want.…

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Call Tracking Captures Data Analytics

Are you searching for a simple way to figure out which marketing campaigns are making your phone ring? For homebuilders looking to be more strategic and effective with tracking MarTech, call tracking provides sophisticated data analytics. CallRail is a call tracking company that has built an entire platform around call tracking and collecting customer data.…

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The Latest Trend in Color Renderings

Color renderings or architectural renderings are very popular with today’s new homebuyers. This MarTech allows shoppers to envision what the home will look like when complete. If a home builder is building a new home plan, they won’t have a picture to put on the website or show to a prospective buyer. And luckily for…

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Virtual Tours vs Model Homes!

Selling Homes with Nothing to See: Virtual Tours vs Model Homes! Do home builders still need model homes in today’s digital environment? Some people say they don’t! Virtual tours are more popular than ever for selling homes, and it’s clear that this trend is here to stay! With the incredible cost and time-saving benefits of…

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What are the Hot Social Media Trends?

Wondering what are the hot social media trends to watch? Well, social media changes almost as frequently as we refresh our phones. As media users, our independent actions influence algorithms and “trickle up” to the businesses who actually foot the bill for our “free” social media access. Homebuilders are among those businesses, and industry marketing…

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Expanding the Marketing Funnel: Rethinking the Homebuyer Journey

Your team doesn’t stop working when the contract’s signed. Why should your marketing? Home builders stay on-trend when it comes to interior design, elevations and floorplans. If they wish to stay on-trend with their marketing as well, it’s time to take another look at home builder marketing, the marketing funnel and the new homebuyer’s journey.…

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