The 6th Annual Online Homebuyer Mystery Shop Report has been released, offering an in-depth look at how today’s home builders respond to online buyer inquiries and where performance gaps persist. Conducted for the sixth consecutive year by Melinda Brody & Company in partnership with Blue Gypsy Inc. and Denim Marketing, the study benchmarks lead response…
Buyers are no longer just typing keywords into Google and scrolling through the top links. They’re asking questions, using voice search and relying on AI-powered results that summarize and recommend brands before they ever click on a result. This shift is exactly why blogging, public relations and testimonials are now the gold standard for home…
Do you utilize public relations (PR) as part of your marketing strategy? Why or why not? It seems like most homebuilding companies overlook PR and all the opportunities it can offer their company. Maybe they just don’t see the value? Maybe they don’t understand it? Or, perhaps they are scared of the element they can’t…
Denim Marketing’s dynamic duo returns to the International Builders’ Show (IBS) this year to present sessions on effective marketing and ways to tie it all together. President and Founder of Denim Marketing, Carol Morgan, returns for the 20th consecutive year, and Vice President of Client Services, Courtney Stewart, returns for the 8th year. This year,…
Denim Marketing, a leading Atlanta-based agency specializing in strategic marketing for the homebuilding industry, proudly announces its success at the 45th Annual OBIE Awards, where the firm earned 10 Gold and 2 Silver OBIE Awards—winning in every home builder marketing category it entered. The prestigious awards, presented by the Greater Atlanta Home Builders Association and…
“Driving traffic without conversions is like building roads to nowhere.” That was the opening quote for the August Sales & Marketing Power Hour, and it set the stage perfectly. Builders spend big on digital marketing, yet many website visitors remain anonymous. So how do you move beyond traffic numbers and turn those clicks into real…
Once the gold standard for getting discovered on social media, hashtags have long been used to boost visibility, join trending conversations and organize content. But with ever-evolving algorithms and search functions, the question in 2025 is: Do hashtags still matter? The short answer is yes — but not like they used to. The Shift in…
Denim Marketing is strutting through 2025 with some serious sparkle! We’re thrilled to share that we’ve snagged three Hermes Creative Awards — one platinum, one gold and one honorable mention. These wins celebrate our standout work in media relations, including a dynamic PR campaign and two top-notch online placements. “We are excited to be recognized…
With extreme weather events, rising insurance premiums and natural disasters becoming more frequent, builders and marketers face new challenges in maintaining strong sales, especially in sensitive climate-challenged regions. How can we, as the homebuilding industry, effectively position new homes as smart, resilient investments? Sales & Marketing Power Hour tackled this pressing question with the session…
Welcome to Part Two of our series that examines how the consumer decision-making process has evolved beyond the traditional linear marketing funnel to influence maps. What used to begin with awareness and lead to consideration and, ultimately, action has transformed into a new process entirely. Thanks to the rise of mobile-first browsing (some might call…
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