Denim Marketing has been working to implement successful marketing for cities, and this includes work for the City of Powder Springs. Our most recent project, the #ThisIsPowderSprings campaign, was designed to continue the momentum gained during the ‘P.S. Did you know?’ campaign which took place in 2018. This new campaign urged people to share things…
Denim Marketing is proud to announce it won four OBIEs at the Greater Atlanta Home Builders Association’s (HBA) 39th Annual OBIE Awards for its specialty – best social media marketing for home builders. The agency swept the Best Social Media Campaign Category winning Gold OBIEs for both the Builder/Developer and Associates categories. Denim Marketing also…
Halloween is coming! Are the kids dressing up, or better yet, are you? Don’t be scared, but it’s time to start marketing planning for 2020. Maybe your house is already decorated for Halloween or even for the holidays, but have you taken the time to think about the company’s 2020 marketing planning and budget? We…
Among the most prevalent trends in the home building industry is a push to get vocational and technical trades back into high schools. And, even more than that, to educate parents and students that construction jobs are high paying, valid career choices. Students can enter the work force after skills training or a two-year technical…
How does your marketing measure up? And, what does the C-suite really want to know. When talking about Marketing ROI for the C-suite, they typically are going to be very bottom line oriented. The CEO, CFO, etc in the C-suite want to know if it worked. What did it cost? What is the return on…
Netiquette 3.0 is where common courtesy meets the internet. Thinking about netiquette is necessary since business communications have evolved and become internet based. Telephone and snail mail are no longer the primary forms of business communication as texting, instant messaging and social media have taken precedent. A question that many people ask is how do…
The following is an excerpt on hiring sales professionals from the Three-Part Series, “Fantastic Sales People and Where to Find Them.” So often in our industry, sales managers and division leadership call me to let me know they are in the process of hiring sales professionals and have an opening for a salesperson, but they…
Why does your business need Google My Business? There are many, many reasons your business needs a Google My Business page; however, we have narrowed it down to our top 5 reasons your company needs a Google My Business page. Provides better search visibility Puts you on “the map” Provides potential customers an easy way…
Continue your life-long learning from the comfort of your own office or home. This fall, NAHB eLearning presents Social Media Marketing for Your Business. This three-part eLearning webinar, developed by Denim Marketing’s President Carol Morgan and NAHB, is a deep dive into how social media fits into an overall marketing plan. The six hour course,…
In business, we all have conferences and events that we look forward to each year, and the Women in Residential Construction conference presented by Professional Builder and Professional Remodeler magazines is one that most of the Professional Women in Building leadership looks forward to all year. This conference is literally an oasis in the desert.…
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