Among the most prevalent trends in the home building industry is a push to get vocational and technical trades back into high schools. And, even more than that, to educate parents and students that construction jobs are high paying, valid career choices. Students can enter the work force after skills training or a two-year technical…
How does your marketing measure up? And, what does the C-suite really want to know. When talking about Marketing ROI for the C-suite, they typically are going to be very bottom line oriented. The CEO, CFO, etc in the C-suite want to know if it worked. What did it cost? What is the return on…
Netiquette 3.0 is where common courtesy meets the internet. Thinking about netiquette is necessary since business communications have evolved and become internet based. Telephone and snail mail are no longer the primary forms of business communication as texting, instant messaging and social media have taken precedent. A question that many people ask is how do…
The following is an excerpt on hiring sales professionals from the Three-Part Series, “Fantastic Sales People and Where to Find Them.” So often in our industry, sales managers and division leadership call me to let me know they are in the process of hiring sales professionals and have an opening for a salesperson, but they…
Why does your business need Google My Business? There are many, many reasons your business needs a Google My Business page; however, we have narrowed it down to our top 5 reasons your company needs a Google My Business page. Provides better search visibility Puts you on “the map” Provides potential customers an easy way…
Continue your life-long learning from the comfort of your own office or home. This fall, NAHB eLearning presents Social Media Marketing for Your Business. This three-part eLearning webinar, developed by Denim Marketing’s President Carol Morgan and NAHB, is a deep dive into how social media fits into an overall marketing plan. The six hour course,…
In business, we all have conferences and events that we look forward to each year, and the Women in Residential Construction conference presented by Professional Builder and Professional Remodeler magazines is one that most of the Professional Women in Building leadership looks forward to all year. This conference is literally an oasis in the desert.…
Carol Morgan recently joined John Druckenmiller on the Hometown Headlines Podcast to discuss how social media enhances brand presence. This lively segment was recorded at Brand RED in Rome, Georgia. (Check out this cool marketing company for your company’s photography, video and audio needs.) You can tune in and download the entire podcast here. Or…
The HBASC Convention is back at Hilton Head Island this year from August 9- 11 and I get the pleasure of attending to present two sessions – one is a social media seminar – 5 Things You Should be Doing in Social Media, and the other has become a crowd favorite since its revision late…
Having a plan is important, whether you are hiking the Appalachian trail, building a house or conducting strategic social media. Atlanta intown home builder Van Hardimon Homes hired the Denim Marketing team to create a strategic approach to his company’s social media marketing, including Facebook, Instagram and advertising. As a boutique, in-fill builder, Van focuses…
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