Denim Marketing is strutting through 2025 with some serious sparkle! We’re thrilled to share that we’ve snagged three Hermes Creative Awards — one platinum, one gold and one honorable mention. These wins celebrate our standout work in media relations, including a dynamic PR campaign and two top-notch online placements. “We are excited to be recognized…
Join us Wednesday, August 13, 2025, at noon ET for the next Sales & Marketing Power Hour, Who’s on Your Website and How to Convert Them, where we’ll explore how to identify, engage and convert your website visitors—even after they’ve clicked away. This session is all about bridging the gap between anonymous traffic and real…
With extreme weather events, rising insurance premiums and natural disasters becoming more frequent, builders and marketers face new challenges in maintaining strong sales, especially in sensitive climate-challenged regions. How can we, as the homebuilding industry, effectively position new homes as smart, resilient investments? Sales & Marketing Power Hour tackled this pressing question with the session…
Welcome to Part Two of our series that examines how the consumer decision-making process has evolved beyond the traditional linear marketing funnel to influence maps. What used to begin with awareness and lead to consideration and, ultimately, action has transformed into a new process entirely. Thanks to the rise of mobile-first browsing (some might call…
At its core, marketing is about delivering the right message to the right people on the right channels at the right time. In a word, marketing is all about timing. But in today’s marketplace, the journey consumers take before crossing the finish line to make a purchase has become far more complex than ever before.…
Denim Marketing won a Platinum Hermes Creative Award for our outstanding public relations campaign supporting the launch of Mira Raleigh, a new luxury apartment community in downtown Raleigh, North Carolina. During the 90-day campaign, Denim Marketing secured 21 high-impact media placements in both consumer and multifamily industry outlets, raising visibility for the Class A apartment…
Developing a strategic marketing budget isn’t just nice to have – it’s a strategic imperative. Whether selling entry-level homes, luxury estates or master-planned communities, a company’s marketing spend directly influences how that brand reaches buyers, generates leads and maintains market relevance. A well-structured marketing budget provides direction, ensures accountability and drives measurable results. As the…
When most people hear the word “brand,” their minds immediately go to logos, fonts and colors. While these visual cues are important, they’re only the surface of what branding truly means. A powerful home builder brand connects emotionally with its audience, builds trust and tells a story that resonates at every touchpoint—from a website visit…
Join us for the next Sales & Marketing Power Hour on Wednesday, April 9, 2025, at noon ET as we dive into one of the most important—and evolving—topics in digital marketing: Blogging and Vlogging in the Age of AI. In this month’s session, co-hosts Carol Morgan of Denim Marketing and Kimberly Mackey of New Homes…
The 2024 Online Homebuyer Mystery Shop Report results are in. Compiled by Blue Gypsy Inc, Denim Marketing and Melinda Brody & Company the survey compares the follow-up efforts of 50 home builders across the country for 30 days. The builders were chosen randomly, with nearly 30 coming from the 2024 Builder Top 200 List. The…
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