New influencer marketing program, aka Realtor Ambassador Program, helps home builders increase visibility, create authentic social media content and connect with more homebuyers. What if your next great marketing partner was already selling homes in your market? Real estate agents are more than a source of buyer referrals. They’re local experts, trusted voices and social…
Build-to-rent (BTR) has moved from a niche product to a major force in today’s housing market. Builders and developers across the country are expanding into BTR to meet consumer demand, diversify portfolios and respond to affordability challenges. But here’s where many get it wrong: they market BTR the same way they market for-sale communities. That…
Do you utilize public relations (PR) as part of your marketing strategy? Why or why not? It seems like most homebuilding companies overlook PR and the opportunities it can offer. Maybe they just don’t see the value? Maybe they don’t understand it? Or perhaps they are scared of the element they can’t control — the…
What Do Small Builders Need to Get Found Online Today? Small home builders need consistent marketing across PR, blogging, email and social media to show up in both Google search and AI-powered search tools. Denim Marketing’s Small Builder Package is built to provide that consistency—combining ongoing marketing support with a strong digital foundation so builders…
Like rhinestones or embroidery on pockets, a well-crafted home builder marketing campaign attracts exactly the right kind of attention. Many companies embrace social media, blogging and email marketing as part of their everyday strategy. But when it’s time to launch a new community, offer an incentive or reach a fresh audience, a targeted campaign works…
One company went from $10 million in annual revenue to $1 million in just 18 months. They had nearly 200 five-star Google reviews, a strong local reputation and steady referrals. And they still lost 90% of their market share. On April 8, 2026, Sales & Marketing Power Hour hosts Carol Morgan of Denim Marketing and…
A strong home builder referral strategy starts long before you ask buyers to share your name. “It’s easier to love a brand when the brand loves you back.” That line opened Denim Marketing and New Homes Solutions Consulting’s February Sales & Marketing Power Hour, and it framed the real issue fast. Home builder referrals aren’t…
The 6th Annual Online Homebuyer Mystery Shop Report has been released, offering an in-depth look at how today’s home builders respond to online buyer inquiries and where performance gaps persist. Conducted for the sixth consecutive year by Melinda Brody & Company in partnership with Blue Gypsy Inc. and Denim Marketing, the study benchmarks lead response…
Buyers are no longer just typing keywords into Google and scrolling through the top links. They’re asking questions, using voice search and relying on AI-powered results that summarize and recommend brands before they ever click on a result. This shift is exactly why blogging, public relations and testimonials are now the gold standard for home…
Denim Marketing’s dynamic duo returns to the International Builders’ Show (IBS) this year to present sessions on effective marketing and ways to tie it all together. President and Founder of Denim Marketing, Carol Morgan, returns for the 20th consecutive year, and Vice President of Client Services, Courtney Stewart, returns for the 8th year. This year,…