While buyers have been clamoring to buy new homes at any cost over the past two years, sales teams got a little rusty and lost much-needed skillsets. Follow-up got tossed to the wayside in a frenzy to write contracts. Of course, mastering the art of follow-up is paramount to the success of any online sales…
Denim Marketing swept the social media marketing categories at the 42nd Annual OBIE Awards, winning six OBIES – four Gold and two Silver. The Social Media Campaign Builder/Developer category is of particular merit, where the agency won both the Gold and Silver awards for client work. The OBIE Awards are the premier awards in the Atlanta…
Denim Marketing is pleased to welcome Ranch Cottages for Rent as a new client. The Cottage communities reflect decades of homebuilding expertise from well-known Atlanta homebuilder Jim Chapman. Recognizing a growing desire for smaller, maintenance-free, ranch options, Jim Chapman Communities began creating open, spacious and light-filled primary suite on main floor plans for rental communities. Our…
Denim Marketing is on the ballot in the Georgia Business Journal’s 2022 Best of Georgia® awards. Please vote for us as a Top Marketing Firm in the Business & Creative Services category. Voting is live now through Monday, October 31 at 11:59 p.m. Carol Morgan, Denim Marketing President and Founder, states, “We are super pleased to be…
Carol Morgan and Courtney Stewart are again speaking at the International Builders’ Show (IBS) from January 31 to February 2, 2023, in Las Vegas. Their topics include the importance of consistent communications and contractors’ mistakes in the digital world. Presented by the National Association of Home Builders (NAHB), IBS 2023 connects the residential construction industry…
Here is everything you need to know about the Google helpful content update! We’ve been saying it for years, quality content matters! Google recently announced its new helpful content update to help searchers find the high-quality content they seek. This new search algorithm weeds out the unoriginal and low-quality content that might have ranked high…
Want to refine your new home selling strategy for active adult buyers? The current market has recently seen several shifts, and it’s important to note how this affects how we sell and market homes to different target audiences. Our recent Sales & Marketing Power Hour webinar focused on “Selling to Active Adult Buyers in the…
Incorporating video into your social media calendar is the best way to grow engagement and improve views for your new home communities! Instagram has terrific tools for creating an Instagram Reel, such as trending audios, creative effects, hands-free recording and multiple sharing options to help develop intriguing reels to fulfill your brand’s video content needs.…
Denim Marketing is pleased to announce the addition of a new client to our roster of home builders – Hamilton Thomas Homes, a woman-operated homebuilding company in Houston. We are proud to assist Hamilton Thomas Homes with its social media, blog and email marketing efforts. “We connected with Carol through her work with NAHB, and…
During COVID-19, many home builders took advantage of the massive number of incoming leads and drastically cut back on their marketing. Some let go of online sales counselors, while and others literally stopped all marketing strategies. Well, guess what? It is time for a marketing reboot! The market has once again shifted, and inventory is…
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