Managing Rebranding and Website Development Consulting

Streamlining Change: From Faber Homes to Faber Builders Client Faber Builders, a home builder located in the Rochester, New York area, partnered with Denim Marketing to improve its overall marketing strategy. From planning to implementation and daily management to reporting, Faber was searching for a trusted partner to manage the majority of its digital marketing…

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Don’t Be Fooled: Focus on Quality NOT Quantity

Want 10,000 Facebook fans? Be number one on Google! Crazy offers. You get them in your email. You see them in online ads. And now, you get them on and for Facebook and other social media sites — fantastic offers to improve your metrics that are too good to believe. Maybe these promises ARE too…

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Managing Your Online Reputation

This article first appeared in the Summer 2018 issue of Atlanta Building News.  Home builders still shying away from using social media for business out of fear of making their company vulnerable to public comment, should definitely be afraid – afraid to not use it! Of course, managing an online reputation is not limited to…

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Don’t Count on Luck to Maintain Your Online Reputation

Savannah is known for hosting the second largest St. Patrick’s Day Parade and Street Festival in the country. Lots of beads and green beer – talk about a reason for needing reputation management! But, don’t count on the luck of the Irish to keep a stellar reputation online, find out tips for maintaining it from…

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Going Live: A Crash Course to Shooting Your First Facebook Live

This article first appeared in Building Women’s Spring 2018 issue. Live video streaming is an increasingly popular way to share to content. In fact, research from Livestream discovered 81 percent of internet users said they watched more live streaming content in 2016 than a year prior, and Social Media Today reported that Facebook Live videos…

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Why Your Business Needs to Keep Up with Gen Z

It’s about to get real – and it has to in order for businesses to reach Generation Z. Born between 1995 and 2012, this generation consists of a new breed of customers. Known as Gen Z, this modern market wants nothing but authenticity – “real” news and social media posts. As the most tech-savvy generation,…

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Vlogging: Reach Your Audience in a New Way

As marketers, we are always creating new ways to connect with our target audiences. Our radar is always on, looking for the latest tips, tricks and trends to meet them where they are. Thanks to the constant evolution of new technologies, more methods to reach potential customers are becoming more affordable, more common and easier…

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Who’s Using What in the Social Media World

Who is your target audience? This is one of the first questions the Denim team asks clients. Targeted marketing is comprised of three main types of segmentation – demographic, geographic and psychographic. Demographic information includes geographic area, age, income, race, gender and education level. It can also include shopping habits, marital status, number of children…

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Content Featuring Emoji’s

Do you know the popular phrase just stated with these emojis? Even if you don’t, these symbols pulled you in and made you want to read the content. Emojis have taken over the way we communicate online. According to a Hubspot study, participants who were sent messages with emojis remembered more of the message than…

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