Welcome to Part Two of our series that examines how the consumer decision-making process has evolved beyond the traditional linear marketing funnel to influence maps. What used to begin with awareness and lead to consideration and, ultimately, action has transformed into a new process entirely. Thanks to the rise of mobile-first browsing (some might call…
At its core, marketing is about delivering the right message to the right people on the right channels at the right time. In a word, marketing is all about timing. But in today’s marketplace, the journey consumers take before crossing the finish line to make a purchase has become far more complex than ever before.…
Denim Marketing won a Platinum Hermes Creative Award for our outstanding public relations campaign supporting the launch of Mira Raleigh, a new luxury apartment community in downtown Raleigh, North Carolina. During the 90-day campaign, Denim Marketing secured 21 high-impact media placements in both consumer and multifamily industry outlets, raising visibility for the Class A apartment…
Developing a strategic marketing budget isn’t just nice to have – it’s a strategic imperative. Whether selling entry-level homes, luxury estates or master-planned communities, a company’s marketing spend directly influences how that brand reaches buyers, generates leads and maintains market relevance. A well-structured marketing budget provides direction, ensures accountability and drives measurable results. As the…
In the competitive homebuilding industry, your website is often the first impression potential buyers have of your brand. So, why is a well-designed website crucial? It’s more than just aesthetics; it’s about creating a user-friendly experience that keeps buyers engaged. But it’s also about setting a positive tone for their interaction with your brand. A…
Feeling like your content is shouting into the void? Wondering why your audience isn’t connecting? The answer might be more straightforward than you think. It’s all about consistency. Building trust and engagement takes more than just a few sporadic posts. It requires a well-structured content strategy. It’s true! Consistency is the cornerstone of compelling content.…
When most people hear the word “brand,” their minds immediately go to logos, fonts and colors. While these visual cues are important, they’re only the surface of what branding truly means. A powerful home builder brand connects emotionally with its audience, builds trust and tells a story that resonates at every touchpoint—from a website visit…
As artificial intelligence reshapes how content is created and consumed, blogging and vlogging are not only alive, but they are also thriving. In the April 2025 edition of Sales & Marketing Power Hour, co-hosts Carol Morgan of Denim Marketing and Kimberly Mackey of New Homes Solutions dove into this essential topic with guests Jaime Godwin…
Dear Diary, In a world of new floor plans, communities and incentives, promotions need to be a bit like a favorite pair of jeans—durable, versatile and, most importantly, fit just right. Denim Marketing thrives at creating impactful home builder marketing promotions that feel like that perfect pair—reliable and comfortable with a strategy that garners results!…
The 2024 Online Homebuyer Mystery Shop Report results are in. Compiled by Blue Gypsy Inc, Denim Marketing and Melinda Brody & Company the survey compares the follow-up efforts of 50 home builders across the country for 30 days. The builders were chosen randomly, with nearly 30 coming from the 2024 Builder Top 200 List. The…
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