Sales & Marketing Power Hour, a webinar series for new home sales and marketing professionals, is a Silver Award winner in the Best Professional Development Series at the 2022 Nationals Gala. Produced and presented by the National Sales and Marketing Council (NSMC), a council of the National Association of Home Builders (NAHB), The Nationals salutes…
The homebuilding industry is constantly having to pivot and adjust to the real estate landscape because keeping up to date with the latest marketing strategies and tactics is crucial. Based on Mandy Holm’s Tech Bytes session at the recent International Builders’ Show, this blog offers tips for selling new homes off the Instagram grid. Does…
How to Keep Brand Messaging On-Track Is your brand creating confusion in buyers’ minds? Take time to check in with your brand and messaging to ensure your target audience understands who your company is and what it sells. From a self-help quick check to making sure your logos, photos and content match across the various…
Recent changes by both Facebook and Apple have made targeting specific audiences harder than ever when creating Facebook and Instagram ads, especially for homebuilders. This blog offers tips for creating effective Facebook ads and is based on Courtney Stewart’s Tech Bytes session at the International Builder’s Show. Several years ago, Facebook created Special Ad categories…
Is your website an e-commerce engine where homebuyers can click a Buy Now button and purchase a new home online? Is this something homebuyers expect? Car dealers have perfected selling cars online with a variety of options and upgrades. Why haven’t homebuilders figured it out? This session at the International Builders’ Show (IBS) delved into…
You know when you have a question, chances are thousands of others have had it, too, and it will auto populate when you start typing it into Google, right? Well, there are some questions that are asked so much on Google, they give a peek into the collective psyche of consumers. Recently released Google consumer…
Sales & Marketing Power Hour, a webinar series for new home sales and marketing professionals, kicks off its 2022 series by moving to Hump Day! The first webinar is Wednesday, February 23 at noon E.T., so mark you calendars. As always, Sales & Marketing Power Hour is hosted by the dynamic duo Kimberly Mackey of…
2022 is on the horizon, and it’s time to assess your business strategies for the new year! Throughout the past year, several events unfolded that shaped the course of the homebuilding industry’s sales and marketing strategies from social distancing regulations to a hot market with high demand and low inventory. We’re taking a look into…
Planning for a new year is exciting and setting objectives for your business can be incredibly rewarding financially. Business leaders need to focus on the big picture and then drill down to specific measurable solutions. We’ve made a list of some 2022 resolutions you might want to consider for your business. Hosted by Digital Content…
The New Year is right around the corner. Are you ready? If you haven’t started planning for marketing in the new year, or even if you have, here is a list of our top 5 marketing resolutions for 2022. Resolutions are great ways to evaluate your business and make improvements. After all, improvements and adjustments…
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