Generation Z now comprises more than 40% of the world’s population, and is far too big to ignore. Consisting of those between 18 and 24 years old, Gen Z is a causing major shifts in the consumer market with their perspectives and rising influence. While the COVID-19 (coronavirus) pandemic has thrown everyone a few curveballs…
In March 2020, Denim Marketing took over NterNow’s daily social media management with a goal to more effectively and consistently connect with the company’s target markets – homebuilders and Realtors. Within days, COVID-19 (coronavirus) broke out and it became clear that NterNow had a unique solution to selling homes during social distancing. As home builders…
Denim Marketing was recognized at the 40th Annual OBIE awards with four Golds and two Silvers for work on a variety of public relations, social media and marketing campaigns. In addition to Best Associate Marketing Campaign, awards were also won for work done on behalf of agency clients including City of Powder Springs, SR Homes,…
Atlanta Real Estate Forum Radio, Atlanta’s favorite real estate podcast celebrates a big year with its 10th anniversary! Launched October 7, 2011, Atlanta Real Estate Forum Radio highlights the movers and shakers, ground-breaking companies and hottest innovators within Atlanta’s homebuilding industry. The radio show has reached a major milestone in terms of episodes and years…
This Friday, October 9 is a BIG day. It’s Carol’s birthday and she’d like you to join her for a “webinar party.” It’s really a webinar, but we will let her think it is a par-tay, too! Also, please note the time change for the October 9, 2020 webinar — it will be held at…
Businesses with a Facebook Business page are probably familiar with Facebook ads and “boosting” posts. These two advertising features are incredibly beneficial in creating conversions and increasing leads, but only if there is an effective strategy behind it. Otherwise the ads are not likely to achieve the desired results. Are you’re tired of wasting money…
Instagram is a prevalent social media tool for businesses. Between the hashtag, live video, advertising and story features, the platform offers many useful tools for businesses to expand reach, build brand awareness and promote products and services. Working with Denim Marketing on its social media strategy, SR Homes finds great success using Instagram. Part of…
The results are in for the 2020 Online Homebuyer Mystery Shop Report. Compiled by Denim Marketing, Melinda Brody & Company and Blue Gypsy Inc., the survey compares the follow-up efforts of 50 home builders across the country for 30 days. The builders were chosen randomly, with nearly 30 coming from the Builder Top 200 List.…
Video serves a vital role in online marketing and selling homes; it is versatile, entertaining, engaging and easily sharable across multiple platforms. Due to the COVID-19 (coronavirus) pandemic, home builders across the country were forced to temporarily close sales centers and resort to new methods of sales, marketing and communications. Many home builders, including several…
The 2020 Online Homebuyer Mystery Shop Report was revealed as part of the 2020 Vision: It’s a Game Changer webinar series on Friday, September 11 at 2 p.m. ET. Hosted by Carol Morgan, founder and president of Denim Marketing, and Kimberly Mackey, founder and sales and marketing management consultant of New Homes Solutions Consulting, attendees…
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