Denim Marketing is proud to announce that we won two OBIEs at the Greater Atlanta Home Builders Association’s 38th annual OBIE Awards. The rebranded firm found its “fit” within the marketing category by winning a Gold OBIE for Best Social Media Campaign – Associate and winning a Silver OBIE for Best Website – Associate. Presented…
What does your brand say about you? Does it evoke the thoughts and emotions that you want it to? Is your brand living up to your brand promise? The branding process typically starts with a brand brainstorming session or multiple focus groups where participants (employees, clients and partners) toss out words that they feel are…
Let’s start with, what is a hashtag and why should I care? The pound sign (#) first became called a hashtag back in 2007 with the dawn of Twitter. A tweet by Chris Messina, a former Google developer and San Francisco techie said, “How do you feel about using # (pound) for groups. As in…
Marketing and Selling to different generations and niche markets is complex. MarketNsight’s John Hunt and Denim Marketing’s Carol Morgan present, “Tiny Houses, Narrow Lots and the Demographics and Psychographics of Today’s Buyers” to explain the emergence of new microproduct nationwide. As development and building costs explode, we see more and more microproduct being developed. This includes…
Netiquette, where common courtesy meets the internet, has become a necessary focus as business communications have evolved and become internet based. The telephone and snail mail are no longer the primary forms of business communication as texting, instant messaging and social media have become main stream. When is it OK to text a client or…
There are many roadblocks to building affordable homes. And by affordable, I mean that no matter what your job is, a home is something that you can afford. Whether you are a teacher, a nurse, fireman, sanitation engineer, EMT, military or working in another job serving the public, you should be able to live near…
Do you utilize public relations (PR) as part of your marketing strategy? Why or why not? It seems like most companies overlook PR and all the opportunities it can afford their company. I recently wrote, “5 Reasons that Home Builders need PR” for the Lasso CRM blog, but thought we might reach a slightly different…
Standing out from the crowd in a sea of social media, blogs, advertisements and campaigns can be nearly impossible. If your business doesn’t want to post “just another post” that gets scrolled past, then focus on creating graphics that catch your target audience’s eye. Posting quality content not only catches their attention, it improves the…
Businesses are always on the hunt for a new way to branch out and reach a broader audience. The hunt is never over, but podcasts are making the search a lot easier! Podcasts are a valuable part of business marketing strategies and for good reason. Aside from reaching a broader audience ( i.e. more qualified…
The goal of businesses is to get more customers! But often businesses get customers to sign up online or better yet through the door, and then the customer is dissatisfied with the interaction (or more likely, lack thereof) they receive from the business. Having a customer relationship management (CRM) system is no longer optional, but…
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