Selling to Active Adult Buyers in the Current Market

Selling to Active Adult BuyersWant to refine your active adult new home selling strategy? The current market has recently seen several shifts, and it’s important to note how this affects the way we sell and market homes to different target audiences. On the Sales & Marketing Power Hour, we’re looking at the key strategies and tactics needed to reach and engage 55+ buyers today!

The August webinar focuses on “Selling to Active Adult Buyers in the Current Market.” Join us as we discuss best practices for effectively engaging 55+ buyers, as well as current market challenges and trends you need to know to successfully close out active adult communities! Don’t miss this prime opportunity to gain insight into active adult buyer expectations and stay up to date with the latest homebuilding industry developments  – join us on August 17 at noon ET to learn more!

Hosts Kimberly Mackey and Carol Morgan will be joined by active adult housing industry experts Rob Krohn with Epcon Communities and Todd Warshauer and Ben Keal with These  experienced 55+ sales and marketing leaders will share what’s been happening in the active adult housing market and how it differs from the overall market.


Sales & Marketing Power Hour is a webinar series for new home sales and marketing professionals. Hosted by the dynamic duo Kimberly Mackey of New Homes Solutions Consulting and Carol Morgan of Denim Marketing, Sales & Marketing Power Hour was accoladed by The Nationals as a Silver Award winner for Best Professional Development Series.

Focused on providing solutions, tips and ideas to both sales and marketing teams in the new home industry, Sales & Marketing Power Hour offers best practices and practical advice on what is working in today’s real estate market. This program is appropriate for company visionaries, sales and marketing leadership, on-site sales professionals, and anyone who wants to remain relevant as our industry grows its technological footprint.

Upcoming Webinars:

  • Oct 19 – TBD
  • Dec 14 – 2023 Lasso Style Round Up

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