Top Social Media Sites and Demographics

It’s crucial to stay informed on key social media statistics and demographics to make marketing strategy decisions. It’s important to know where your target audience spends time and how they’re using different social media platforms. The best marketing choices are based on statistics and fact, so when it comes to your marketing, numbers are your…

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5 Marketing Tactics for Good Times

Good market, bad market or great market? For home builders, 2020 was a fantastic market and 2021 started the year off with a bang. Is this momentum sustainable? I’ll leave that answer to you, but one thing is for sure, it is a highly price-sensitive market and it is important to focus on tried and…

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Social Media Sites to Watch in 2021

Social media sites come and go. And, figuring out which social media sites to watch or create accounts on can be complicated. Successful marketing requires always staying ahead of the curve. This year, as always, there new social media sites on the scene and it’s important to be aware of them. Early adopters of the…

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Enjoy Our New Video Series: The Marketing Thread

In the world of digital marketing, it’s highly important to stay up to date on the latest trends to create a marketing strategy that is consistently successful. To address this need, Denim Marketing launches The Marketing Thread, a new video series featuring marketing tips and the newest marketing trends. Hosted by Denim Marketing’s Digital Content…

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The Buyer Journey: Reach, Engage, Accelerate

Reach, Engage, Accelerate was a conversation about areas of focus essential for homebuilders that want to strengthen their relationships with customers and the buyer’s journey. Also addressed was the importance of ensuring marketing and sales teams work together to expand the company’s overall reach and buyer engagement. If you missed the first Sales & Marketing…

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Hammack School of Business Taps Morgan for Advisory Board

Carol Morgan, founder and president of Denim Marketing, recently joined the Advisory Board of Oglethorpe University’s Q. William Hammack, Jr. School of Business (HSB). In her role, Morgan will contribute her expertise to the development, refinement and implementation of the Hammack School of Business mission of helping students become leaders who make a difference. “As…

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Top Marketing Content of 2020

There is no doubt that 2020 was a whirlwind of a year related to marketing for new homes and creating marketing content that resonated. The year started off with a bang and then things got even crazier with the outbreak of COVID-19 (coronavirus). Denim Marketing wrote and rewrote copy for clients depending on shelter in…

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Denim Marketing Team Members Selected to Speak at IBSx

Denim Marketing is thrilled to announce three team members are presenting at the 2021 International Builders’ Show (IBS). Presented by the National Association of Home Builders, (NAHB) the show is being held virtually for the first time, and the 2021 IBS Virtual Experience (IBSx) will feature real-time, semi-live and recorded presentations for an extended programming…

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Is Pinterest Advertising Worth It?

Contrary to popular belief, Pinterest isn’t just a place for sharing the latest viral recipes, workout routines or DIY projects. The platform is also a great space for marketing brands and sharing newsworthy content. While many still consider Pinterest to simply be a virtual scrapbook, the platform is quickly proving itself to be a powerhouse…

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