It is no longer a question of whether social media drives leads and sales; the question is how does your business use this powerful tool to drive traffic and leads? Is your social media foundation working? Is social media one of the tactics used in your marketing strategy or is it something that happens at…
If you have watched a TV news cast or read a paper, you’ve read about economic uncertainty. Big-box retailers and malls are closing. Home builder confidence is down, and the stock market is all over the place. So, how as a business, do you plan for the New Year not knowing exactly where the market…
Are you creating hyper-local blogs to attract buyers? Are you lost on how to market to different generations? Do the terms Facebook advertising and vlogging make your head hurt? If your answers are No, Yes, Yes, then you’ll be thrilled to learn that our team will be speaking at the 2019 International Builders Show in…
Take a look at your company’s past and present sales, glance around the office and take notice of employee’s morale. Can you identify fundamental problems, and do you see any room for improvement? When dealing with a personal issue in life, you turn to others for opinions. Companies are no different and often need expert…
Voyage Atlanta recently shared our founder’s story, Meet Carol Morgan of Denim Marketing with their audience and we thought it would be fun to share it with you here on our blog as well. Her voyage, or journey, from college to agency president is an interesting read. So, let’s start at the beginning and we…
Denim Marketing is proud to announce that we won two OBIEs at the Greater Atlanta Home Builders Association’s 38th annual OBIE Awards. The rebranded firm found its “fit” within the marketing category by winning a Gold OBIE for Best Social Media Campaign – Associate and winning a Silver OBIE for Best Website – Associate. Presented…
What does your brand say about you? Does it evoke the thoughts and emotions that you want it to? Is your brand living up to your brand promise? The branding process typically starts with a brand brainstorming session or multiple focus groups where participants (employees, clients and partners) toss out words that they feel are…
Let’s start with, what is a hashtag and why should I care? The pound sign (#) first became called a hashtag back in 2007 with the dawn of Twitter. A tweet by Chris Messina, a former Google developer and San Francisco techie said, “How do you feel about using # (pound) for groups. As in…
Marketing and Selling to different generations and niche markets is complex. MarketNsight’s John Hunt and Denim Marketing’s Carol Morgan present, “Tiny Houses, Narrow Lots and the Demographics and Psychographics of Today’s Buyers” to explain the emergence of new microproduct nationwide. As development and building costs explode, we see more and more microproduct being developed. This includes…
Netiquette, where common courtesy meets the internet, has become a necessary focus as business communications have evolved and become internet based. The telephone and snail mail are no longer the primary forms of business communication as texting, instant messaging and social media have become main stream. When is it OK to text a client or…
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