Here is everything you need to know about the Google helpful content update! We’ve been saying it for years, quality content matters! Google recently announced its new helpful content update to help searchers find the high-quality content they seek. This new search algorithm weeds out the unoriginal and low-quality content that might have ranked high…
Want to refine your new home selling strategy for active adult buyers? The current market has recently seen several shifts, and it’s important to note how this affects how we sell and market homes to different target audiences. Our recent Sales & Marketing Power Hour webinar focused on “Selling to Active Adult Buyers in the…
Incorporating video into your social media calendar is the best way to grow engagement and improve views for your new home communities! Instagram has terrific tools for creating an Instagram Reel, such as trending audios, creative effects, hands-free recording and multiple sharing options to help develop intriguing reels to fulfill your brand’s video content needs.…
Denim Marketing is pleased to announce the addition of a new client to our roster of home builders – Hamilton Thomas Homes, a woman-operated homebuilding company in Houston. We are proud to assist Hamilton Thomas Homes with its social media, blog and email marketing efforts. “We connected with Carol through her work with NAHB, and…
During COVID-19, many home builders took advantage of the massive number of incoming leads and drastically cut back on their marketing. Some let go of online sales counselors, while and others literally stopped all marketing strategies. Well, guess what? It is time for a marketing reboot! The market has once again shifted, and inventory is…
Do you have all the essential marketing metrics your business needs to thrive today and predict the future for tomorrow? If not, there’s no better time to learn more about this high performance-driving strategy! Key metrics or key performance indicators (KPI) are critical to your company’s growth because they help to track growth, indicate progress,…
Denim Marketing, a boutique-style marketing firm best known for its involvement in the homebuilding industry, is thrilled to announce four team members are currently serving in leadership roles. Positions vary from local councils, leadership programs and national committees, as well as philanthropic endeavors and regularly speaking at the annual International Builders’ Show (IBS). “We have…
David Hagan founded Sales Uncomplicated, a sales training and coaching firm, in February 2022. His role as Chief Executive Officer, which he jokingly describes as the Chief Executive “Uncomplicator,” is the culmination of a career in sales and leadership, including the past 10 years in the homebuilding industry. Tell us about your background working with…
As an agency highly involved in the homebuilding industry with a focus on staying up to date on the latest marketing trends, Denim Marketing is thrilled to serve as a Silver Sponsor of the 2022 Home Builder Digital Marketing Summit. Hosted by Blue Tangerine and Outhouse, this year’s event returns in-person to Phoenix, Arizona. Taking…
If consumers can design and purchase a new car entirely online, why not a new home? This is the question Jason Hardy, CEO and Co-Founder of Ownly, asked himself when envisioning his real estate e-commerce company. For the past 23 years, we’ve shopped for new cars online with price certainty and transparency, and this inspired…
Update your browser to view this website correctly.Update my browser now