Dear Diary, In a world of new floor plans, communities and incentives, promotions need to be a bit like a favorite pair of jeans—durable, versatile and, most importantly, fit just right. Denim Marketing thrives at creating impactful home builder marketing promotions that feel like that perfect pair—reliable and comfortable with a strategy that garners results!…
The 2024 Online Homebuyer Mystery Shop Report results are in. Compiled by Blue Gypsy Inc, Denim Marketing and Melinda Brody & Company the survey compares the follow-up efforts of 50 home builders across the country for 30 days. The builders were chosen randomly, with nearly 30 coming from the 2024 Builder Top 200 List. The…
Carol Morgan, founder and president of Denim Marketing, has joined the HomeAid Georgia executive board as its 2025 Vice President. Morgan joins HomeAid Georgia President Jonathan White of Meritage Homes, Treasurer Tom Bowers, president of the Lennar Atlanta Division and Secretary Ronnie Cline, who also serves as VP of construction for the Taylor Morrison Atlanta…
In a market that demands more from builders and buyers alike, waiting around is no longer an option. The February 2025 Sales & Marketing Power Hour tackled this challenge head-on with the session, “Stop Waiting and Start Selling.” Hosted by Carol Morgan of Denim Marketing and Kimberly Mackey of New Homes Solutions, the discussion featured…
Denim Marketing’s Vice President of Client Services, Courtney Stewart, takes the stage at the 2025 International Builders’ Show to share valuable insights with industry professionals. The show runs from February 25 – 27, 2025, at the Las Vegas Convention Center and remains the premier event for residential construction, celebrating its 81st anniversary this year. This…
Is your company maximizing its social media reach? In today’s digital landscape, visibility is everything. Social media platforms thrive on engagement, and likes, shares and comments all contribute to expanding a post’s reach. One simple yet powerful strategy for amplifying content is sharing posts from both a company page and an individual’s profile. This approach…
Although 2024 is behind us, there is no better time than the present to celebrate the new year and look back on last year’s hot marketing topics! With the significant NAR changes, interesting market shifts, and the continual rise of AI, 2024 provided valuable information for homebuyers, Realtors, builders and markets navigating the 2025 real…
In tandem with 20 years’ involvement with the National Association of Home Builders (NAHB), Carol Morgan has authored her fifth social media book, “Social Media Marketing for Your Business, Second Edition,” published by Builder Books. Morgan’s newest installment takes a deeper look into the “why” of social media as a contrast to previous books that…
President and Founder of Denim Marketing Carol Morgan is returning for the 19th consecutive year to speak at the 2025 International Builders’ Show (IBS) in February. Joined by other industry leaders for two panel discussions on marketing, Morgan will share her expertise on building an impactful brand in the homebuilding industry and what home builder marketing…
Businesses with a Facebook Business page are probably familiar with Facebook ads and “boosting” posts. Advertising on Meta’s platform is incredibly beneficial in creating conversions and increasing leads – even with a budget as modest as $200 – but only if there is an effective strategy behind it. Otherwise, ad spend risks being wasted! Tired…