Expert Series: Leah Fellows with Blue Gypsy Inc.

Founded in 2010 by Owner Leah Kaiz Fellows, Blue Gypsy Inc. provides Online Sales Counselor (OSC) training for new home builders, developers and real estate professionals. Known as the “blue gypsy” within the industry, Fellows is an online sales training expert, adventurer and homebuilding trade professional. In 2010, Fellows was faced with a decision: find…

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How to Sell to Active Adult Buyers

Marketing homes to active adult buyers who now have more choices than ever is no easy feat. Especially when one of their choices is to just stay put in their current home. It’s essential to understand this target demographic to create a sense of urgency and persuade them to move. These buyers are unique because…

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Tips for Facebook Advertising Strategy

Facebook advertising is an important way to connect with target audiences on one of the biggest social media sites in the world. The platform is designed to put messages and content in front of exactly the right segment of people that are most likely to invest in your business. To get the best results, it…

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Home Builder Social Media and Blog Ideas

Looking for content ideas for home builder social media and blogs? We understand needing that next great idea, and we also know that writer’s block is real!  Blogs and social media play an important role in expanding builder reach and increasing engagement with potential leads. That’s why home builder content should always be relevant and…

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Expert Series: Paula Huggett with Bokka Group

Bokka Group was founded in 2001 by Jimmy Diffee and Dallas Johnson. Paula Huggett joined the partnership as Vice President of Client Services filling the need for experience in client service and business development. Diffee serves as the creative force and Johnson as the technical mind. As a team, the Bokka Group started working with…

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Is “By Appointment” the New Normal?

To accommodate social-distancing guidelines, most home builders required appointments during Coronavirus for all buyers. Now that virus restrictions are easing, many home builders are still requiring appointments for buyers interested in their homes with varying levels of flexibility. This pandemic-driven change has brought many other benefits for home builders during the buying process, which indicates…

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Expert Series: Greg Bray with Blue Tangerine

President of Blue Tangerine Greg Bray founded his company in 2006. Bray always dreamed of owning his own business and, when the opportunity presented itself, he jumped at the chance. Known for emphasizing digital marketing to help grow home builders’ website traffic, Blue Tangerine focuses on building better websites for home builders that drive qualified…

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Marketing to the Generations

Marketing strategies are never one size fits all, and this is especially true when marketing to different generations. Every generation has varying preferences, habits and values, and a marketing strategy targeting any of these groups should reflect those distinctions. It’s essential to understand the differences between the generations to implement marketing tactics that fully engage…

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Courtney Stewart Chosen for YPG’s Inaugural Emerging Leaders Class

The Young Professional Group, a division of the Greater Atlanta Home Builders Association, recently announced the 16 participants for its inaugural Emerging Leaders Program. The program is dedicated to engaging and building the next generation of rising leaders by teaching them about the association’s four pillars: advocacy, networking, education and community service. Courtney Stewart, senior…

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