Can home builders effectively use ChatGPT in marketing? To explore this topic, I signed up for ChatGPT and used it to write this blog post! It has some definite pros and cons for any marketing usage, but it is certainly fun to research and play with. To write this article on how home builders can…
Sara Williams, Director of Sales, Anewgo has worked in the new home industry for more than 19 years, implementing strategic technology and sales and marketing processes for homebuilders and tech companies. A past winner of the NAHB Sales and Marketing Council’s Gold Award for Online Sales, she has trained onsite, online and operational teams throughout…
As we move into 2023, Denim Marketing looks back on the most viewed blogs of 2022! The year was full of marketing tips and tricks, chats with industry guests on Sales and Marketing Power Hour webinars and a multitude of prestigious achievements and triumphs. Make sure to peruse this list and catch up on whatever…
With a new year upon us, professionals everywhere are scrambling for the newest thing that will make this year different – a paradigm shift from the latest bestselling business tome; an app that provides the magic balance of goal-based achievements, exercise and meditation; or maybe an untried budget-wise diet plan that delivers tasty, non-fattening, heart-healthy…
Businesses with a Facebook Business page are probably familiar with Facebook ads and “boosting” posts. These two advertising features are incredibly beneficial in creating conversions and increasing leads, but only if there is an effective strategy behind it. Otherwise, the ads are not likely to achieve the desired results. Are you tired of wasting money…
Sales & Marketing Power Hour recently hosted its annual Lasso-style Roundup webinar. This gathering of industry thought leaders got started with an animated discussion on the merits of fruit cake and other Christmas traditions. A lively discussion followed on the new year and planning for sales and marketing during these changing times. So, what should…
Is your marketing team ready for 2023? Denim Marketing compiled our top 5 marketing tips for home builders, remodelers and developers for 2023. As we all look for ways to be more effective with marketing, we hope these marketing tips offer you direction and ideas for things to try or improve in the new year.…
Denim Marketing is pleased to announce the promotion of Courtney Stewart to Vice President of Client Services. In this capacity, she will oversee the execution of client services related to marketing and social media with a focus on providing exceptional creative and high-level execution. “Courtney has ben an integral member of our team for a…
Let’s talk about using financing as an incentive to drive a Buy Now mentality. The team at Denim Marketing worked through the Great Recession. We know that folks buy homes in all types of markets and that sales never go to zero. We can assure you that home prices are not collapsing. Sales may be…
While buyers have been clamoring to buy new homes at any cost over the past two years, sales teams got a little rusty and lost much-needed skillsets. Follow-up got tossed to the wayside in a frenzy to write contracts. Of course, mastering the art of follow-up is paramount to the success of any online sales…
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