Reach, Engage, Accelerate was a conversation about areas of focus essential for homebuilders that want to strengthen their relationships with customers and the buyer’s journey. Also addressed was the importance of ensuring marketing and sales teams work together to expand the company’s overall reach and buyer engagement. If you missed the first Sales & Marketing…
Carol Morgan, founder and president of Denim Marketing, recently joined the Advisory Board of Oglethorpe University’s Q. William Hammack, Jr. School of Business (HSB). In her role, Morgan will contribute her expertise to the development, refinement and implementation of the Hammack School of Business mission of helping students become leaders who make a difference. “As…
There is no doubt that 2020 was a whirlwind of a year related to marketing for new homes and creating marketing content that resonated. The year started off with a bang and then things got even crazier with the outbreak of COVID-19 (coronavirus). Denim Marketing wrote and rewrote copy for clients depending on shelter in…
Denim Marketing is thrilled to announce three team members are presenting at the 2021 International Builders’ Show (IBS). Presented by the National Association of Home Builders, (NAHB) the show is being held virtually for the first time, and the 2021 IBS Virtual Experience (IBSx) will feature real-time, semi-live and recorded presentations for an extended programming…
Contrary to popular belief, Pinterest isn’t just a place for sharing the latest viral recipes, workout routines or DIY projects. The platform is also a great space for marketing brands and sharing newsworthy content. While many still consider Pinterest to simply be a virtual scrapbook, the platform is quickly proving itself to be a powerhouse…
From commercial development to active adult communities to large scale master-planned communities with golf and resort-style amenities, Denim Marketing has lived, worked and played in this space since 1999. There are too many highlights to mention, but we have detailed a few of our public relations and blogging successes in this article. Denim Marketing is…
Do you utilize public relations (PR) as part of your marketing strategy? Why or why not? It seems like most home building companies overlook PR and all the opportunities it can afford their company. Maybe they just don’t see the value? Maybe they don’t understand it? Or, perhaps they are scared of the element they…
When Advocates for Children approached Denim Marketing about creating its year-end appeal, it was a unanimous “yes” we’d love to help. Based in Bartow County, Advocates helps families across Northwest Georgia through programs that include Hope in Your Home, RISE Youth Independent Housing Program, Flowering Branch Children’s Shelter, Children’s Advocacy Center, Court Appointed Special Advocates…
Covid-19 (Coronavirus) fast-tracked a lot of marketing trends that were already starting to grow, and these comprise our Top 5 Marketing Trends for 2021. Coronavirus was a force magnifier and now these trends are must-haves. Of course, there are other marketing tools that are standards, so those are covered here as well. Our 2021 “Must-Have…
Generation Z now comprises more than 40% of the world’s population, and is far too big to ignore. Consisting of those between 18 and 24 years old, Gen Z is a causing major shifts in the consumer market with their perspectives and rising influence. While the COVID-19 (coronavirus) pandemic has thrown everyone a few curveballs…
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