Generation Z Shifts Consumer Market

Generation Z now comprises more than 40% of the world’s population, and is far too big to ignore. Consisting of those between 18 and 24 years old, Gen Z is a causing major shifts in the consumer market with their perspectives and rising influence. While the COVID-19 (coronavirus) pandemic has thrown everyone a few curveballs…

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NterNow Finds Success with Social Media

In March 2020, Denim Marketing took over NterNow’s daily social media management with a goal to more effectively and consistently connect with the company’s target markets – homebuilders and Realtors. Within days, COVID-19 (coronavirus) broke out and it became clear that NterNow had a unique solution to selling homes during social distancing. As home builders…

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Atlanta Real Estate Forum Radio Podcast Celebrates 10 Years on Air

Atlanta Real Estate Forum Radio, Atlanta’s favorite real estate podcast celebrates a big year with its 10th anniversary! Launched October 7, 2011, Atlanta Real Estate Forum Radio highlights the movers and shakers, ground-breaking companies and hottest innovators within Atlanta’s homebuilding industry. The radio show has reached a major milestone in terms of episodes and years…

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What Does a $200 Facebook Ad Campaign Look Like?

Businesses with a Facebook Business page are probably familiar with Facebook ads and “boosting” posts. These two advertising features are incredibly beneficial in creating conversions and increasing leads, but only if there is an effective strategy behind it. Otherwise the ads are not likely to achieve the desired results. Are you’re tired of wasting money…

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Instagram Strategy Success for SR Homes

Instagram is a prevalent social media tool for businesses. Between the hashtag, live video, advertising and story features, the platform offers many useful tools for businesses to expand reach, build brand awareness and promote products and services. Working with Denim Marketing on its social media strategy, SR Homes finds great success using Instagram. Part of…

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2020 Online Homebuyer Mystery Shop Revealed

The results are in for the 2020 Online Homebuyer Mystery Shop Report. Compiled by Denim Marketing, Melinda Brody & Company and Blue Gypsy Inc., the survey compares the follow-up efforts of 50 home builders across the country for 30 days. The builders were chosen randomly, with nearly 30 coming from the Builder Top 200 List.…

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The Providence Group Finds Success in Video Campaigns

Video serves a vital role in online marketing and selling homes; it is versatile, entertaining, engaging and easily sharable across multiple platforms. Due to the COVID-19 (coronavirus) pandemic, home builders across the country were forced to temporarily close sales centers and resort to new methods of sales, marketing and communications. Many home builders, including several…

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Webinar: 2020 Online Homebuyer Mystery Shop Report Revealed

The 2020 Online Homebuyer Mystery Shop Report was revealed as part of the 2020 Vision: It’s a Game Changer webinar series on Friday, September 11 at 2 p.m. ET. Hosted by Carol Morgan, founder and president of Denim Marketing, and Kimberly Mackey, founder and sales and marketing management consultant of New Homes Solutions Consulting, attendees…

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