What are the Hot Social Media Trends?

Wondering what are the hot social media trends to watch? Well, social media changes almost as frequently as we refresh our phones. As media users, our independent actions influence algorithms and “trickle up” to the businesses who actually foot the bill for our “free” social media access. Homebuilders are among those businesses, and industry marketing…

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Expanding the Marketing Funnel: Rethinking the Homebuyer Journey

Your team doesn’t stop working when the contract’s signed. Why should your marketing? Home builders stay on-trend when it comes to interior design, elevations and floorplans. If they wish to stay on-trend with their marketing as well, it’s time to take another look at home builder marketing, the marketing funnel and the new homebuyer’s journey.…

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Denim Marketing Congratulates YP Emerging Leaders

Denim Marketing is proud to congratulate Senior Account Manager Courtney Stewart for completing the Young Professionals Emerging Leaders Program. Created by the Greater Atlanta Home Builders Association, the YP Emerging Leaders Program engages and builds the next generation of rising leaders within the homebuilding industry. Stewart was a member of the inaugural class of 2021.…

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Instagram: Selling New Homes Off the Grid

The homebuilding industry is constantly having to pivot and adjust to the real estate landscape because keeping up to date with the latest marketing strategies and tactics is crucial. Based on Mandy Holm’s Tech Bytes session at the recent International Builders’ Show, this blog offers tips for selling new homes off the Instagram grid. Does…

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Avoid Brand Schizophrenia

How to Keep Brand Messaging On-Track Is your brand creating confusion in buyers’ minds? Take time to check in with your brand and messaging to ensure your target audience understands who your company is and what it sells. From a self-help quick check to making sure your logos, photos and content match across the various…

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Creating Effective Facebook Ads Despite Data Privacy Changes

Recent changes by both Facebook and Apple have made targeting specific audiences harder than ever when creating Facebook and Instagram ads, especially for homebuilders. This blog offers tips for creating effective Facebook ads and is based on Courtney Stewart’s Tech Bytes session at the International Builder’s Show. Several years ago, Facebook created Special Ad categories…

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Does Your Website Have a Buy Now Online Button?

Is your website an e-commerce engine where homebuyers can click a Buy Now button and purchase a new home online? Is this something homebuyers expect? Car dealers have perfected selling cars online with a variety of options and upgrades. Why haven’t homebuilders figured it out? This session at the International Builders’ Show (IBS) delved into…

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Google Marketing Insights for 2022

You know when you have a question, chances are thousands of others have had it, too, and it will auto populate when you start typing it into Google, right? Well, there are some questions that are asked so much on Google, they give a peek into the collective psyche of consumers. Recently released Google consumer…

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Sales & Marketing Power Hour Moves to Hump Day

Sales & Marketing Power Hour, a webinar series for new home sales and marketing professionals, kicks off its 2022 series by moving to Hump Day! The first webinar is Wednesday, February 23 at noon E.T., so mark you calendars. As always, Sales & Marketing Power Hour is hosted by the dynamic duo Kimberly Mackey of…

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