Denim Marketing is a Best of Georgia Winner

The votes have been counted and the results are in! Denim Marketing is a 2021 Best of Georgia® winner in Georgia Business Journal’s annual readers’ poll. Denim is honored in the Business & Creative Services category as a Top Marketing Firm. Georgia Business Journal readers and editors have weighed in on the best of everything…

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The Netflix Effect: Marketing to Today’s Buyer

Netflix implemented change. Who remembers going to Blockbuster and browsing through rows and rows of VHS videos? You had to rewind before you returned the VHS or you were charged a fee! You could reserve titles that were coming out and wait a few days or a week with anticipation to get them. After that,…

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Modern Elements Highlighted in The Stitchery Rebranding

Denim Marketing worked with Stephanie Bradshaw, owner of The Stitchery in Rome, Georgia, on rebranding her boutique local shop with a fresh new look. With the direction of creating an upscale, modern brand and including both a bird and a sewing machine, Denim Marketing Creative Director Dina Gundersen accepted the challenge. “Our goal was to…

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Strategic Marketing – The Pattern for Success

Strategic marketing is the pattern Denim Marketing uses to cut the cloth for all of your marketing initiatives. It is a process that moves us from a nebulous set of wishes to a solid set of measurable and attainable goals, and then to an actionable plan that produces results. After all, a goal without a…

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How to Promote Diversity, Equity & Inclusion

Diversity, equity and inclusion (DEI) are important concepts to put into practice, especially within the homebuilding and real estate community. This industry is largely comprised of white, male leadership, and it’s time to promote greater workplace diversity and encourage the inclusion of diverse perspectives. If you weren’t able to attend the Sales & Marketing Power…

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Instagram: All the Nitty Grid-y

With over 1.3 billion users, Instagram is one of the most popular social media platforms in the world. There have been several shifts since its start in 2010, and today Instagram is an ever-changing platform with a complex algorithm and new updates at every turn. From a business standpoint, maintaining merely a general understanding of…

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Netiquette 3.0: Common Courtesy Meets the Internet

Netiquette 3.0 is where common courtesy meets the internet. Thinking about netiquette is necessary since business communications have evolved and become internet based. This move to digital technology means that everything moves much faster and there is more opportunity to make mistakes. Telephone and snail mail are no longer the primary forms of business communication…

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Planning for the New Year

This time of year is the ideal time for creating next year’s marketing budget! A marketing budget outlines all the funds a business intends to spend on marketing-related projects over the upcoming quarter or year. Marketing budgets often include expenses to support online presence, advertising, assets, marketing staff, signage, events and more. The Marketing Thread…

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How to Combat Negative Social Media Comments

Receiving positive comments on social media is always a great way to know that your customers are happy. It’s usually easy to respond to these raving comments, but when we receive negative comments, how should we respond? It’s often difficult for businesses to determine the best way to deal with unnecessary negative comments and to…

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