“Driving traffic without conversions is like building roads to nowhere.” That was the opening quote for the August Sales & Marketing Power Hour, and it set the stage perfectly. Builders spend big on digital marketing, yet many website visitors remain anonymous. So how do you move beyond traffic numbers and turn those clicks into real…
When it comes to driving traffic to your business, there are more tools than ever before. With more options comes more complexity and many builders are left asking: What’s the right mix between traditional marketing tactics and the fast-evolving world of digital channels? There is no one-size-fits-all formula, just a winning approach: integration. Courtney Stewart,…
Artificial Intelligence (AI) is reshaping marketing, and fast. From streamlining content creation to optimizing ad performance, AI is more than a buzzword. It’s a practical tool marketers are already using. However, while some industries are embracing it, most builders are still stuck at the starting line. A July 2025 NAHB/Wells Fargo Housing Market Index survey…
Once the gold standard for getting discovered on social media, hashtags have long been used to boost visibility, join trending conversations and organize content. But with ever-evolving algorithms and search functions, the question in 2025 is: Do hashtags still matter? The short answer is yes — but not like they used to. The Shift in…
September 24–25, 2025 | Atlanta, Georgia The Commerce Club Register Now: www.BuilderMarketingSummit.com Denim Marketing is attending the 2025 Home Builder Digital Marketing Summit this fall (September 24 and 25) in Atlanta! Hosted by our friends at Blue Tangerine and Outhouse, this exclusive two-day event is designed for sales and marketing professionals in the home building…
Artificial intelligence is currently reshaping the homebuying process. Builders who incorporate AI into their homebuying strategies will connect more effectively with today’s buyers. From personalized online journeys to interactive sales center tools, AI is quickly becoming a standard part of the homebuying process. This shift brings both opportunity and urgency for builders. On one hand,…
While market experts continue to see domestic demand for homes fluctuating due to interest rates and affordability concerns, home builders can expand their sales opportunities by placing more focus on global buyers. Offering stability and growth potential, this often untapped market is an avenue many builders, marketers and agents have yet to explore. Our team…
Denim Marketing is strutting through 2025 with some serious sparkle! We’re thrilled to share that we’ve snagged three Hermes Creative Awards — one platinum, one gold and one honorable mention. These wins celebrate our standout work in media relations, including a dynamic PR campaign and two top-notch online placements. “We are excited to be recognized…
With extreme weather events, rising insurance premiums and natural disasters becoming more frequent, builders and marketers face new challenges in maintaining strong sales, especially in sensitive climate-challenged regions. How can we, as the homebuilding industry, effectively position new homes as smart, resilient investments? Sales & Marketing Power Hour tackled this pressing question with the session…
Welcome to Part Two of our series that examines how the consumer decision-making process has evolved beyond the traditional linear marketing funnel to influence maps. What used to begin with awareness and lead to consideration and, ultimately, action has transformed into a new process entirely. Thanks to the rise of mobile-first browsing (some might call…
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