Expert Series: Rob Krohn with Epcon Communities

Rob Krohn leads marketing efforts at Ohio-based Epcon Communities, a builder of active adult communities and a franchisor of plans, systems and marketing techniques for 80+ active-adult builders across the country. Krohn started working for Epcon Franchising in 2013 and began building the marketing department for Epcon’s homebuilding company in 2018. He currently serves as…

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Expert Series: Dina Gundersen with Creative Thunder Design

Founded in 2008 by Dina Gundersen, Creative Thunder Design (CTD) provides marketing and design services to the real estate and homebuilding industries. After persistent requests from her many freelance clients, Gundersen decided to leave her marketing director position with a local home builder to make the boutique design and marketing firm official – and she…

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Interactive Floor Plans Encourage Engagement

Interactive floor plans (IFP) draw homebuyers in and encourage them to customize their homes. Outhouse creates interactive floor plans that inspire emotional engagement and help buyers to envision themselves living in that home. They also create an interactive experience that keeps buyers on home builder websites longer. Homebuyers create and save customized floor plans and…

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What is a Content Calendar?

Benjamin Franklin said it best: “If you fail to plan, you are planning to fail.” A major reason marketing efforts fall short is that they were never fully executed. During the month, your team gets busy with other projects or priorities shift and marketing and public relations efforts tend to drop to the wayside as…

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Buyer Registrations Made Easy Digitally

Home builder buyer registrations just got easier thanks to a sales tool from NoviHome that makes follow-up more efficient. With Novi, home builders can electronically register buyers via lots of different ways. By digitally registering buyers, home builders can increase registrations by as much as nine times! And buyers can register the way they want.…

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Call Tracking Captures Data Analytics

Are you searching for a simple way to figure out which marketing campaigns are making your phone ring? For homebuilders looking to be more strategic and effective with tracking MarTech, call tracking provides sophisticated data analytics. CallRail is a call tracking company that has built an entire platform around call tracking and collecting customer data.…

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The Latest Trend in Color Renderings

Color renderings or architectural renderings are very popular with today’s new homebuyers. This MarTech allows shoppers to envision what the home will look like when complete. If a home builder is building a new home plan, they won’t have a picture to put on the website or show to a prospective buyer. And luckily for…

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Virtual Tours vs Model Homes!

Selling Homes with Nothing to See: Virtual Tours vs Model Homes! Do home builders still need model homes in today’s digital environment? Some people say they don’t! Virtual tours are more popular than ever for selling homes, and it’s clear that this trend is here to stay! With the incredible cost and time-saving benefits of…

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Denim Marketing Founder Named to NAHB Society of Honored Associates

Denim Marketing Founder Carol Morgan is the newest inductee into the National Association of Home Builders (NAHB) Society of Honored Associates. Morgan was honored with this recognition at the Associates Committee Awards Ceremony during the 2022 International Builders’ Show in Orlando, Florida. Inductees into the Society encourage others to get more involved with the association…

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