Marketing tips to make your more effective and the latest marketing trends.
Google Analytics is an incredibly valuable asset for businesses seeking insight on traffic performance on their website — which marketing dollars are effective, what ad campaigns worked best and much more. It is important to understand how to use this resource effectively in order to get the most out of this tracking tool. Some of…
When creating social media graphics or marketing collateral for an upcoming promotion, the application of graphic design is vast and versatile. For anyone who wants to create great graphics but does not know where to start, Canva is one of the best resources available. Canva is a free online platform that enables users to conveniently…
“Buy Now” buttons are a trending topic in the home building industry as builders examine how websites can become a larger element in the buyers journey. This process is popular in the auto industry as car dealers have honed the use of “Buy Now” buttons, so home builders are considering how they can translate that…
In 2009, Mickey Mellen with GreenMellen left his day job to start building websites on the side. He was also responsible for running a fairly lucrative blog, Google Earth Blog. After work kept pouring in, Mellen quickly realized he needed more help. So, later in 2009, he created GreenMellen with friend and designer Ali Green.…
Are you fully taking advantage of blogging as an opportunity to boost your brand? Even if your company already has a blog, it’s critical to assess its ongoing performance to ensure the best marketing results. Denim Marketing’s new video series The Marketing Thread continues with 10 tips for better blogs. Creating a blog is one…
In this day and age, social media is a major component in any marketing strategy, but especially when it comes to selling homes and increasing brand awareness. While most home builders maintain a corporate presence, whether it be on Facebook, Instagram or another site, many are extending their social media presence to now include community-specific…
Demand for new homes is incredibly high and builders are throttling sales through multiple methods including commission cuts. Many builders make these cuts in attempts to be more profitable or slow down their high pipeline influx, but some argue this practice is not a sustainable solution. “Cut the Commission” was the topic of a recent…
It’s crucial to stay informed on key social media statistics and demographics to make marketing strategy decisions. It’s important to know where your target audience spends time and how they’re using different social media platforms. The best marketing choices are based on statistics and fact, so when it comes to your marketing, numbers are your…
Good market, bad market or great market? For home builders, 2020 was a fantastic market and 2021 started the year off with a bang. Is this momentum sustainable? I’ll leave that answer to you, but one thing is for sure, it is a highly price-sensitive market and it is important to focus on tried and…
Chatbots are a hot topic in the home building industry. With record numbers of leads coming into websites, many builders are scrambling to find ways to answer all of them. In addition to providing a first response to interested buyers, chatbots also interact with customers in an innovative way. “Are Chatbots & Automation Taking Over…
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