Marketing tips to make your more effective and the latest marketing trends.
If you spend time writing blogs or website content, you’ve probably seen or are familiar with image alt text. Alt text, or alternative text, is often overlooked in search engine optimization (SEO) by novices since it’s not visible on the web page. However small, this piece of information plays a critical role in web page…
Not to be the bearer of bad news, but if you are running a Facebook or Instagram business page and not utilizing the live stream function, you are doing it wrong. As a marketing firm, the Denim Marketing team often recommends the use of Facebook Live and Instagram Live to its clients. Livestreaming is a…
Daniel Levitan founded Levitan & Associates in 1995. He opened this Fort Lauderdale-based management consulting firm immediately after the closing of The Greenman Group. At the time of its closing, the Greenman Group was one of the largest, fully integrated comprehensive sales and marketing consulting firms in the country that exclusively served the homebuilding industry.…
Turn your business’s raving fans into content creators with user-generated content. As traditional marketing methods becomes less and less effective, we have seen a significant rise in user-generated content on social media and online. Today’s customers value and trust the opinions of others, often times more than the business or brand itself. As a result,…
Dennis O’Neil, President of ONeil Interactive, founded his company in 2008. Focused on increasing homebuilder sales through technology. His firm is insanely curious about consumer experience and how technology shapes this experience. In his role as president, his responsibilities primarily consist of leading the 16-person team of smart professionals, Dennis is a daily contributor to…
The world has gone digital and so has advertising. In 2019, the money spent on social advertising surpassed traditional print ads for the first time. According to Advertising Expenditure Forecasts from Zenith Media, advertisers will spend more on social media platforms than on print for the first time this year. Advertising expenditure on social media will…
Whether you call them virtual meetings or video conferences, this technology is bridging the distance by allowing businesses to communicate internally and externally when in-person meetings are not an option. With social distancing being enforced across the country, more and more businesses are turning to these virtual means of communication. Virtual video meetings allow face…
The way businesses communicate and provide customer support is constantly changing. Today, businesses are switching from a transactional approach to a more communicative one using marketing tools like chatbots and live chat with real people. Both marketing tools have the power to assist customers, provide positive customer service and help customers reach a purchasing decision.…
Seriously, What the Hashtag? Hashtags still confuse a lot of people. Here is a short primer on what they are and how to use them, as well as which ones are trending now. So, what is a hashtag? Some of you (Generation X and Boomers) may still call it a pound sign! The pound sign…
TikTok is a social media site centered around sharing really short videos. Consider it a snack sized candy bar, while YouTube is the full-sized candy bar of video sharing. As I started writing this article on TikTok, I asked two questions: “Is TikTok Right for your brand?” and “How can home builders utilize TikTok?” TikTok…
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