Marketing tips to make your more effective and the latest marketing trends.
When it comes to the homebuying prospects of Gen Z, we have some good news, some bad news and some challenging news for new home builders and marketers. When will Gen Z purchase a home? First, the good news. According to a recent Rocket Mortgage survey of 2,000 adults born between 1997 and 2003, 72%…
Boomers have dominated the housing market as 55+ buyers for the last several decades, but there’s a new generation in its mid-50s, and it’s time to remember them! Long called the forgotten generation or the sandwich generation, the oldest Gen Xers are turning 58 this year. The youngest Gen Xers are just 43, so for…
Blogging is essential to content marketing, but keeping your blog fresh and up-to-date can be challenging. Home builders and developers can do this by repurposing or rewriting older blog posts. In this blog, we answer the question, should home builders repurpose or rewrite blog posts? We will show you how to repurpose blog content effectively.…
Can home builders effectively use ChatGPT in marketing? To explore this topic, I signed up for ChatGPT and used it to write this blog post! It has some definite pros and cons for any marketing usage, but it is certainly fun to research and play with. To write this article on how home builders can…
With a new year upon us, professionals everywhere are scrambling for the newest thing that will make this year different – a paradigm shift from the latest bestselling business tome; an app that provides the magic balance of goal-based achievements, exercise and meditation; or maybe an untried budget-wise diet plan that delivers tasty, non-fattening, heart-healthy…
Businesses with a Facebook Business page are probably familiar with Facebook ads and “boosting” posts. These two advertising features are incredibly beneficial in creating conversions and increasing leads, but only if there is an effective strategy behind it. Otherwise, the ads are not likely to achieve the desired results. Are you tired of wasting money…
Is your marketing team ready for 2023? Denim Marketing compiled our top 5 marketing tips for home builders, remodelers and developers for 2023. As we all look for ways to be more effective with marketing, we hope these marketing tips offer you direction and ideas for things to try or improve in the new year.…
Let’s talk about using financing as an incentive to drive a Buy Now mentality. The team at Denim Marketing worked through the Great Recession. We know that folks buy homes in all types of markets and that sales never go to zero. We can assure you that home prices are not collapsing. Sales may be…
While buyers have been clamoring to buy new homes at any cost over the past two years, sales teams got a little rusty and lost much-needed skillsets. Follow-up got tossed to the wayside in a frenzy to write contracts. Of course, mastering the art of follow-up is paramount to the success of any online sales…
Here is everything you need to know about the Google helpful content update! We’ve been saying it for years, quality content matters! Google recently announced its new helpful content update to help searchers find the high-quality content they seek. This new search algorithm weeds out the unoriginal and low-quality content that might have ranked high…
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