Morgan and Stewart Talk AI, Marketing and Social at IBS 2024

Carol Morgan and Courtney Stewart present at IBS 2024Denim Marketing is pleased to announce that Carol Morgan and Courtney Stewart are speaking at the International Builders’ Show (IBS). IBS 2024 takes place February 27-29, 2024, in fabulous Las Vegas! The duo will share their expertise on topics such as navigating artificial intelligence in the real estate industry and amplifying social media presence.

Presented by the National Association of Home Builders (NAHB), IBS 2024 is an annual event that connects the residential construction industry and serves as a hub for education, construction demonstrations, product launches, panel discussions, workshops and more!

Carol Morgan, founder and president of Denim Marketing, is speaking at the show for the 18th consecutive year. A sought-after speaker on sales and marketing practices, Morgan will be joined by fellow industry professionals such as David Miles of Milesbrand, Kimberly Mackey of New Homes Solutions Consulting, Mollie Carmichael of Zonda and more at the following sessions:

15 Secrets to Sales & Marketing Success in a Challenging Market

  • When: Tuesday, February 27 | 10:15 – 11:15 A.M.
  • Where: LVCC – West 318

In this fast-moving, jam-packed session, learn how to create more effective sales and marketing strategies for every step of the customer journey and how to navigate the challenges of a housing slowdown. Hear 15 secrets from industry experts, each with over 25 years of experience, for success in research, product development, building a world-class sales team, creating and implementing a full funnel, omnichannel marketing strategy and more.  Walk away with detailed fundamentals, practical insights and tips for implementation. Morgan is presenting with Mollie Carmichael of Zonda, Dave Miles with Millesbrand and Tracy Yeadon of True Homes.

Jam(b) Session: How A.I. is Revolutionizing New Home Sales & Marketing

  • When: Wednesday, February 28 | 12:15 – 1:15 P.M.
  • Where: LVCC – IBS Learning Lab – West 232

AI is sparking conversations…and even more questions! This lively, free-flowing, Jam(b) Session offers a no-holds-barred introduction to AI’s reality in homebuilding. Sales and marketing thought leaders actively engaged in this new frontier—including experts in AI, chatbots, augmented reality and more—come together to debunk myths and answer your most pressing questions. Learn how AI can be integrated into everyday tasks. Identify pitfalls to avoid. See the tools, integrations, and applications real right now vs. those that are science fiction. AI isn’t just knocking at the door, it’s blazing through, transforming the landscape for homebuilding sales, marketing and the customer journey. Come embrace the evolution and engage in the conversation!  Morgan is joined by John Lee with Anewgo, Kimberly Mackey with New Homes Solutions Consulting, Bassam Salem with AtlasRTX and Will Zhang with

Courtney Stewart, vice president of client services for Denim Marketing, returns for her sixth year to present the following session with John Mader of Wray Ward:

Two-Story Talk: Amplifying & Analyzing Your Facebook & Instagram Presence

  • When: Thursday, February 29 | 8:30 – 9:30 A.M.
  • Where: LVCC – IBS Learning Lab – West 232

Having a strong social media strategy takes more than just a few clicks. It’s equal parts developing creative content, utilizing paid tools, and navigating an array of insights and analytics to determine what gets your audience’s attention, what results in clicks and what you should share more. This Two-Story Talk will help you take the guesswork out of developing a strategic approach. Our first 30-minute talk explores Instagram and Facebook best practices: building a brand, creating impactful content and understanding emerging trends. We’ll then shift our focus to the different metrics available for tracking and measuring those efforts and how these tools can help to drive your content and direction. Leave with a cohesive, strategic plan for elevating your brand, amplifying your message and maximizing your efforts on these two dynamic platforms.

The International Builders’ Show takes place in person at the Las Vegas Convention Center. This year marks the 80th anniversary of the world’s largest annual light construction show. Visit for complete details regarding exhibitors and education sessions.

For more information on Denim Marketing, Contact Us!

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