Marketing strategies are never one size fits all, and this is especially true when marketing to different generations. Every generation has varying preferences, habits and values, and a marketing strategy targeting any of these groups should reflect those distinctions. It’s essential to understand the differences between the generations to implement marketing tactics that fully engage…
The Young Professional Group, a division of the Greater Atlanta Home Builders Association, recently announced the 16 participants for its inaugural Emerging Leaders Program. The program is dedicated to engaging and building the next generation of rising leaders by teaching them about the association’s four pillars: advocacy, networking, education and community service. Courtney Stewart, senior…
Google Analytics is an incredibly valuable asset for businesses seeking insight on traffic performance on their website — which marketing dollars are effective, what ad campaigns worked best and much more. It is important to understand how to use this resource effectively in order to get the most out of this tracking tool. Some of…
Denim Marketing is excited to announce it received five awards in the 15th Annual Hermes Creative Awards including one Platinum, two Gold and two honorable mentions. One of the largest international competitions in the world for creative professionals, the Hermes Creative Awards evaluate the creative industry’s best publications, branding collateral, websites, videos and advertising, marketing…
When creating social media graphics or marketing collateral for an upcoming promotion, the application of graphic design is vast and versatile. For anyone who wants to create great graphics but does not know where to start, Canva is one of the best resources available. Canva is a free online platform that enables users to conveniently…
Denim Marketing is happy to partner with the Cartersville-Bartow Chamber of Commerce to offer Mastering Marketing a webinar mini-series focusing on email marketing, social media engagement, blogging and cool tools to help make marketing easier. Join us on Wednesday mornings in May at 9 a.m. Here’s the line up: Email Marketing: Reaching customers where they…
“Buy Now” buttons are a trending topic in the home building industry as builders examine how websites can become a larger element in the buyers journey. This process is popular in the auto industry as car dealers have honed the use of “Buy Now” buttons, so home builders are considering how they can translate that…
Kimberly Mackey of New Homes Solutions Consulting and Carol Morgan of Denim Marketing invite you to join them for Sales & Marketing Power Hour, a fresh, new webinar series that continues the momentum of the 2020 Vision: It’s a Game Changer webinar series. Hosted once a month on Fridays at noon E.T., Sales & Marketing…
In 2009, Mickey Mellen with GreenMellen left his day job to start building websites on the side. He was also responsible for running a fairly lucrative blog, Google Earth Blog. After work kept pouring in, Mellen quickly realized he needed more help. So, later in 2009, he created GreenMellen with friend and designer Ali Green.…
Are you fully taking advantage of blogging as an opportunity to boost your brand? Even if your company already has a blog, it’s critical to assess its ongoing performance to ensure the best marketing results. Denim Marketing’s new video series The Marketing Thread continues with 10 tips for better blogs. Creating a blog is one…
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