Marketing and Selling to different generations and niche markets is complex. MarketNsight’s John Hunt and Denim Marketing’s Carol Morgan present, “Tiny Houses, Narrow Lots and the Demographics and Psychographics of Today’s Buyers” to explain the emergence of new microproduct nationwide. As development and building costs explode, we see more and more microproduct being developed. This includes…
Netiquette, where common courtesy meets the internet, has become a necessary focus as business communications have evolved and become internet based. The telephone and snail mail are no longer the primary forms of business communication as texting, instant messaging and social media have become main stream. When is it OK to text a client or…
There are many roadblocks to building affordable homes. And by affordable, I mean that no matter what your job is, a home is something that you can afford. Whether you are a teacher, a nurse, fireman, sanitation engineer, EMT, military or working in another job serving the public, you should be able to live near…
Standing out from the crowd in a sea of social media, blogs, advertisements and campaigns can be nearly impossible. If your business doesn’t want to post “just another post” that gets scrolled past, then focus on creating graphics that catch your target audience’s eye. Posting quality content not only catches their attention, it improves the…
Businesses are always on the hunt for a new way to branch out and reach a broader audience. The hunt is never over, but podcasts are making the search a lot easier! Podcasts are a valuable part of business marketing strategies and for good reason. Aside from reaching a broader audience ( i.e. more qualified…
The goal of businesses is to get more customers! But often businesses get customers to sign up online or better yet through the door, and then the customer is dissatisfied with the interaction (or more likely, lack thereof) they receive from the business. Having a customer relationship management (CRM) system is no longer optional, but…
Being the keynote speaker at a conference is an honor, and delivering a powerful speech takes more than words. Back for its 13th year, The University of Georgia Small Business Development Cent (UGA SBDC) hosts its annual Atlanta Women’s Business Expo, and this year President of Denim Marketing, Carol Morgan has been chosen as the…
Whether you’re in the market for a new pair of jeans, browsing a retail store for a new blender or looking for a new home, most shoppers feel in control of their purchasing decisions. The truth is that there is a specific science behind what influences purchases. If you have ever gone into a store…
Utility companies are shifting how they market to their customers. By embracing digital engagement, they are finding new ways to interact through social media, text and email marketing, and at the same time diversifying from being just an energy provider to expanding their offerings to include energy-efficiency solutions, home energy audits, online stores, rebates and…
How stable is the foundation of your marketing program? Is it built on shifting sand or bedrock? A strong digital foundation centers on a business’ website, branding and content. These assets work together to form the core of your marketing foundation and your marketing program. All other tactics should refer customers back to these core…
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