The latest news from Denim Marketing, stories from around the Internet and more.
Color renderings or architectural renderings are very popular with today’s new homebuyers. This MarTech allows shoppers to envision what the home will look like when complete. If a home builder is building a new home plan, they won’t have a picture to put on the website or show to a prospective buyer. And luckily for…
Selling Homes with Nothing to See: Virtual Tours vs Model Homes! Do home builders still need model homes in today’s digital environment? Some people say they don’t! Virtual tours are more popular than ever for selling homes, and it’s clear that this trend is here to stay! With the incredible cost and time-saving benefits of…
Denim Marketing Founder Carol Morgan is the newest inductee into the National Association of Home Builders (NAHB) Society of Honored Associates. Morgan was honored with this recognition at the Associates Committee Awards Ceremony during the 2022 International Builders’ Show in Orlando, Florida. Inductees into the Society encourage others to get more involved with the association…
Wondering what are the hot social media trends to watch? Well, social media changes almost as frequently as we refresh our phones. As media users, our independent actions influence algorithms and “trickle up” to the businesses who actually foot the bill for our “free” social media access. Homebuilders are among those businesses, and industry marketing…
Your team doesn’t stop working when the contract’s signed. Why should your marketing? Home builders stay on-trend when it comes to interior design, elevations and floorplans. If they wish to stay on-trend with their marketing as well, it’s time to take another look at home builder marketing, the marketing funnel and the new homebuyer’s journey.…
Denim Marketing is proud to congratulate Senior Account Manager Courtney Stewart for completing the Young Professionals Emerging Leaders Program. Created by the Greater Atlanta Home Builders Association, the YP Emerging Leaders Program engages and builds the next generation of rising leaders within the homebuilding industry. Stewart was a member of the inaugural class of 2021.…
Sales & Marketing Power Hour, a webinar series for new home sales and marketing professionals, is a Silver Award winner in the Best Professional Development Series at the 2022 Nationals Gala. Produced and presented by the National Sales and Marketing Council (NSMC), a council of the National Association of Home Builders (NAHB), The Nationals salutes…
How to Keep Brand Messaging On-Track Is your brand creating confusion in buyers’ minds? Take time to check in with your brand and messaging to ensure your target audience understands who your company is and what it sells. From a self-help quick check to making sure your logos, photos and content match across the various…
Recent changes by both Facebook and Apple have made targeting specific audiences harder than ever when creating Facebook and Instagram ads, especially for homebuilders. This blog offers tips for creating effective Facebook ads and is based on Courtney Stewart’s Tech Bytes session at the International Builder’s Show. Several years ago, Facebook created Special Ad categories…
Is your website an e-commerce engine where homebuyers can click a Buy Now button and purchase a new home online? Is this something homebuyers expect? Car dealers have perfected selling cars online with a variety of options and upgrades. Why haven’t homebuilders figured it out? This session at the International Builders’ Show (IBS) delved into…
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