The latest news from Denim Marketing, stories from around the Internet and more.
Interactive floor plans (IFP) draw homebuyers in and encourage them to customize their homes. Outhouse creates interactive floor plans that inspire emotional engagement and help buyers to envision themselves living in that home. They also create an interactive experience that keeps buyers on home builder websites longer. Homebuyers create and save customized floor plans and…
Home builder buyer registrations just got easier thanks to a sales tool from NoviHome that makes follow-up more efficient. With Novi, home builders can electronically register buyers via lots of different ways. By digitally registering buyers, home builders can increase registrations by as much as nine times! And buyers can register the way they want.…
Are you searching for a simple way to figure out which marketing campaigns are making your phone ring? For homebuilders looking to be more strategic and effective with tracking MarTech, call tracking provides sophisticated data analytics. CallRail is a call tracking company that has built an entire platform around call tracking and collecting customer data.…
Color renderings or architectural renderings are very popular with today’s new homebuyers. This MarTech allows shoppers to envision what the home will look like when complete. If a home builder is building a new home plan, they won’t have a picture to put on the website or show to a prospective buyer. And luckily for…
Selling Homes with Nothing to See: Virtual Tours vs Model Homes! Do home builders still need model homes in today’s digital environment? Some people say they don’t! Virtual tours are more popular than ever for selling homes, and it’s clear that this trend is here to stay! With the incredible cost and time-saving benefits of…
Denim Marketing Founder Carol Morgan is the newest inductee into the National Association of Home Builders (NAHB) Society of Honored Associates. Morgan was honored with this recognition at the Associates Committee Awards Ceremony during the 2022 International Builders’ Show in Orlando, Florida. Inductees into the Society encourage others to get more involved with the association…
Wondering what are the hot social media trends to watch? Well, social media changes almost as frequently as we refresh our phones. As media users, our independent actions influence algorithms and “trickle up” to the businesses who actually foot the bill for our “free” social media access. Homebuilders are among those businesses, and industry marketing…
Your team doesn’t stop working when the contract’s signed. Why should your marketing? Home builders stay on-trend when it comes to interior design, elevations and floorplans. If they wish to stay on-trend with their marketing as well, it’s time to take another look at home builder marketing, the marketing funnel and the new homebuyer’s journey.…
Denim Marketing is proud to congratulate Senior Account Manager Courtney Stewart for completing the Young Professionals Emerging Leaders Program. Created by the Greater Atlanta Home Builders Association, the YP Emerging Leaders Program engages and builds the next generation of rising leaders within the homebuilding industry. Stewart was a member of the inaugural class of 2021.…
Sales & Marketing Power Hour, a webinar series for new home sales and marketing professionals, is a Silver Award winner in the Best Professional Development Series at the 2022 Nationals Gala. Produced and presented by the National Sales and Marketing Council (NSMC), a council of the National Association of Home Builders (NAHB), The Nationals salutes…
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