What’s Powering Your Social Media Foundation?

It is no longer a question of whether social media drives leads and sales; the question is how does your business use this powerful tool to drive traffic and leads? Is your social media foundation working? Is social media one of the tactics used in your marketing strategy or is it something that happens at…

Read More

Economic Uncertainty Got You Down?

If you have watched a TV news cast or read a paper, you’ve read about economic uncertainty. Big-box retailers and malls are closing. Home builder confidence is down, and the stock market is all over the place. So, how as a business, do you plan for the New Year not knowing exactly where the market…

Read More

Denim Marketing Team to Speak at 2019 IBS

Are you creating hyper-local blogs to attract buyers? Are you lost on how to market to different generations? Do the terms Facebook advertising and vlogging make your head hurt? If your answers are No, Yes, Yes, then you’ll be thrilled to learn that our team will be speaking at the 2019 International Builders Show in…

Read More

Voyage Atlanta Features Denim Founder

Voyage Atlanta recently shared our founder’s story, Meet Carol Morgan of Denim Marketing with their audience and we thought it would be fun to share it with you here on our blog as well. Her voyage, or journey, from college to agency president is an interesting read. So, let’s start at the beginning and we…

Read More

Denim Marketing Wins Two OBIEs at 2018 Awards Gala

Denim Marketing is proud to announce that we won two OBIEs at the Greater Atlanta Home Builders Association’s 38th annual OBIE Awards. The rebranded firm found its “fit” within the marketing category by winning a Gold OBIE for Best Social Media Campaign – Associate and winning a Silver OBIE for Best Website – Associate. Presented…

Read More

Does Your Brand Convey Brand Promise?

What does your brand say about you? Does it evoke the thoughts and emotions that you want it to? Is your brand living up to your brand promise? The branding process typically starts with a brand brainstorming session or multiple focus groups where participants (employees, clients and partners) toss out words that they feel are…

Read More

Are Hashtags Still Relevant?

Let’s start with, what is a hashtag and why should I care? The pound sign (#) first became called a hashtag back in 2007 with the dawn of Twitter.  A tweet by Chris Messina, a former Google developer and San Francisco techie said, “How do you feel about using # (pound) for groups. As in…

Read More

Building Affordable Homes is Difficult

There are many roadblocks to building affordable homes. And by affordable, I mean that no matter what your job is, a home is something that you can afford. Whether you are a teacher, a nurse, fireman, sanitation engineer, EMT, military or working in another job serving the public, you should be able to live near…

Read More

5 Reasons that Home Builders Need Public Relations

Do you utilize public relations (PR) as part of your marketing strategy? Why or why not? It seems like most companies overlook PR and all the opportunities it can afford their company. I recently wrote, “5 Reasons that Home Builders need PR” for the Lasso CRM blog, but thought we might reach a slightly different…

Read More
Your browser is out-of-date!

Update your browser to view this website correctly.Update my browser now

×