Coronavirus Messaging: Keeping it on Track

We have all made a shift in where we work and how we work. As an industry, this crisis has us innovating and learning to embrace and take advantage of technology such as virtual tours, video, chatbots and more. Technology will help us make sales now, and we will be sharper and more targeted as…

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Crisis Marketing in a Time of Uncertainty

Ramping Up Your Online Presence and Processes is a major part of crisis marketing. I have had the opportunity to brainstorm and give back to my community during the COVID-19 (coronavirus) crisis. Four of us, who met through the National Association of Home Builders (NAHB) while volunteering on various committees, decided to get together to…

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Sales and Marketing During COVID-19

It is all over the news – COVID-19, a pandemic. For companies and employees trying to continue moving forward with work, we are in challenging times. Yet, so much of what we do today is done on the computer and online. Can we mitigate the damage by focusing on what we can do online? Let’s…

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Carol Morgan Speaks on Marketing & Leadership

Carol Morgan, founder and president of Denim Marketing, recently launched CarolMorgan.net, a website that is the hub for all of her speaking services and available seminars. For businesses, conferences and associations looking for a seasoned speaker on leadership, social media or marketing, this site provides a list of seminars, as well as a video of…

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Women Specific Challenges in the Building Industry

Courtney Rogers, Senior Account Manager at Denim Marketing, recently participated in a webinar on “Women Specific Challenges in the Building Industry.” The focus of the National Association of Home Builders’ Young Professionals group webinar was young women, and Heather Laminack with Ferrier Builders, Inc. served as the moderator. The panel included Rogers, as well as…

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Morgan Engages with NAHB in New Leadership Role

Carol Morgan, founder and president of Denim Marketing, completed her term as one of National Association of Home Builders (NAHB) Chairman Greg Ugalde’s five national advisers at the International Builders’ Show last month. In this capacity, Morgan helped serve as the Chairman’s eyes and ears to keep a pulse on housing affordability, workforce development and…

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Expert Series: Leyah Valgardson of Leader’s Voice

Leyah Valgardson, founder and owner of Leader’s Voice, has worked most of her career in the home building industry. Mainly working in customer experience to ensure homeowners received the best possible experience, Valgardson worked closely with superintendents and builders. Along with the invaluable skills Valgardson gained while working in the building industry, she also realized…

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Increase Your Digital Presence with Podcasting

First introduced in 2004 by Adam Curry, podcasting has been around for more than a decade-and-a-half but has recently seen a resurgence with over 800,000 active podcasts and more than 30 million podcast episodes today. Ranging from comedy and gaming to education and news, these popular digital audio files meet the needs and entertainment desires…

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Our 2020 Personal Resolutions

Have you ever wondered what the origin of a New Year’s resolution is? Well, according to the internet, the ancient Babylonians were the first people to celebrate the New Year, and they are said to be the first to make resolutions 4,000 years ago. Of course, their new year related to the planting of the…

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Top Marketing Resolutions for 2020

Often the process of thinking through marketing resolutions leads to a plan, and we all know that having a plan increases the likelihood of success! As we welcome 2020, Denim Marketing wants to share some of our Top Marketing Resolutions for 2020 and our thoughts on where marketing for businesses should go this year. After…

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