Instagram Strategy Success for SR Homes

Instagram is a prevalent social media tool for businesses. Between the hashtag, live video, advertising and story features, the platform offers many useful tools for businesses to expand reach, build brand awareness and promote products and services. Working with Denim Marketing on its social media strategy, SR Homes finds great success using Instagram. Part of…

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2020 Online Homebuyer Mystery Shop Revealed

The results are in for the 2020 Online Homebuyer Mystery Shop Report. Compiled by Denim Marketing, Melinda Brody & Company and Blue Gypsy Inc., the survey compares the follow-up efforts of 50 home builders across the country for 30 days. The builders were chosen randomly, with nearly 30 coming from the Builder Top 200 List.…

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Morgan Completes Leadership Bartow 2020

Denim Marketing congratulates our Founder and President Carol Morgan for successfully completing the Cartersville-Bartow Chamber of Commerce‘s Leadership Bartow 2020 Class. Not an easy task in 2020, this year’s Leadership Class (like so many other events and plans) was interrupted by the outbreak of COVID-19 (coronavirus) and cut short. During the year-long program, Carol participated…

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HomeAid Atlanta Welcomes Morgan to its Board

HomeAid Atlanta, a nonprofit organization that builds housing for people experiencing homelessness, is excited to welcome Carol Morgan, President of Denim Marketing to its Board of Directors! Carol is a longtime supporter of HomeAid Atlanta and was awarded HomeAid Atlanta’s Trade Partner of the Year Award for 2013. Over the years, Carol has assisted HomeAid…

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Corporate Social Responsibility and the PR Payoff

Corporate Social Responsibility (CSR) is a hot topic, and for good reason. Consumers and companies alike make decisions on where to purchase goods and services based on whether companies are doing their part. And, for companies willing to promote their corporate social responsibility, the public relations payoff can be huge. Denim Marketing recently had the…

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Expert Series: Daniel Levitan with Levitan & Associates

Daniel Levitan founded Levitan & Associates in 1995. He opened this Fort Lauderdale-based management consulting firm immediately after the closing of The Greenman Group. At the time of its closing, the Greenman Group was one of the largest, fully integrated comprehensive sales and marketing consulting firms in the country that exclusively served the homebuilding industry.…

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Morgan on The Homebuilders Digital Marketing Podcast

Carol Morgan, founder and president of Denim Marketing recently joined Kevin Weitzel and Greg Bay on The Homebuilders Digital Marketing Podcast to discuss the importance of having a strategic public relations (PR) and social media plan in place. In the podcast, Morgan dives deep into the difference between PR and social media and some of…

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Expert Series: Dennis O’Neil with ONeil Interactive

Dennis O’Neil, President of ONeil Interactive, founded his company in 2008. Focused on increasing homebuilder sales through technology. His firm is insanely curious about consumer experience and how technology shapes this experience. In his role as president, his responsibilities primarily consist of leading the 16-person team of smart professionals, Dennis is a daily contributor to…

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2020 Vision: It’s a Game Changer

Join us for 2020 Vision: It’s a Game Changer, our new webinar series on the second Friday of every month. It isn’t just the rules that have changed; we are playing a completely different game now. Home building started strong in 2020, sales were up and inventory was low, then along came COVID-19, a pandemic…

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Carol Morgan Discusses Netiquette with Anya Chrisanthon

Carol Morgan, founder and president of Denim Marketing recently spoke to Anya Chrisanthon about Netiquette on Anya’s New Construction Marketing Podcast. In the podcast, Carol goes into detail about the importance of internet etiquette in business communication and strategies to use to find the best communication channel based on the person you are communicating with,…

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