Sales or Marketing: Whose Job Is It Anyway?

Join Home Builder Digital Marketing Podcast and Sales & Marketing Power for a special two-part crossover event, Sales or Marketing: Whose Job Is It Anyway? Merging these two popular industry platforms in this lively discussion is sure to be an engaging “don’t miss” event featuring a colorful cast of characters and homebuilding industry friends —…

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The Power of Podcasts: Amplify Your Business Reach

In today’s information-driven world, podcasts reign supreme. Consumers flock to these audio bites for insights, entertainment and a deep dive into specific topics. This trend presents a golden opportunity for homebuilding industry members to leverage the power of podcast sponsorships and connect with a highly targeted audience actively engaged in the real estate market. Denim…

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It’s Time to Turn Up the Tech

Join us for this month’s Sales and Marketing Power Hour on April 3 at noon. Hosts Carol Morgan with Denim Marketing and Kimberly Mackey with New Homes Solutions Consulting will be joined by industry experts Monica Wheaton, Vice President of Customer Success with ECI Software Solutions and Beth Byrd, Director of Sales with Beacon Homes.…

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Expert Series: Rami Putrus with AArrow Sign Spinners

Rami Putrus has changed the human directional advertising industry, creating something bigger than flipping signs. As Owner/Operator of AArrow Sign Spinners Atlanta and Director of Sales for the East Coast, Rami has over two decades of industry experience. He has collaborated frequently with home builders since the company’s start. In addition to his business successes,…

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You Are Already Using AI and Don’t Even Know It!

There has been much discussion and chatter lately about Artificial Intelligence (AI), how it will evolve and what it will be used for in the future, but the reality is that most of us already use it every day. AI is powerful; it automates routine tasks and allows humans to use our strategic mental capabilities…

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Sales & Marketing Power Hour: Shaping Your Brand Voice

Our recent Sales and Marketing Power Hour was an engaging session led by hosts Carol Morgan with Denim Marketing and Kimberly Mackey with New Homes Solutions Consulting, focusing on the critical aspects of branding and its impact on sales. Taylor Humphrey, the Director of Sales and Marketing for Pacesetter Homes, shared insights into the foundational…

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Courtney Stewart Named 2023 HBA Council Chair of the Year

Join us in congratulating Courtney Stewart for being named the 2023 Council Chair of the Year from the Greater Atlanta Home Builders Association (GAHBA). This award highlights her exemplary leadership and significant contributions to the Professional Women in Building (PWB) Council during 2023. Stewart chaired PWB in 2023 during its 10th anniversary and currently serves…

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Denim Marketing Celebrates 25th Anniversary

Denim Marketing, a public relations and digital marketing leader, announces its 25th anniversary. Founded in 1999, the award-winning agency has evolved significantly, adapting to the ever-changing marketing and media landscape. The brainchild of visionary entrepreneur Carol Morgan, Denim Marketing started with a focus on public relations. Over time, it expanded to encompass a comprehensive suite…

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Home Builder Marketing Resolutions for 2024

Happy New Year! As the new year unfolds, it’s the perfect time to set home builder marketing resolutions. The evolving real estate landscape, driven by a lack of inventory and higher interest rates, necessitates a proactive approach to marketing. Changing consumer preferences and technological advancements will keep new home marketers on their toes! Effective marketing…

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Top 10 Marketing Blogs of 2023

As we welcome 2024 and say goodbye to last year, Denim Marketing looks back on the top blogs of 2023. Last year was marked by significant new market trends, the introduction of AI and much more. From chats with well-known industry leaders on Sales and Marketing Power Hour webinars to 12 months of trends and…

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