The latest news from Denim Marketing, stories from around the Internet and more.
New influencer marketing program, aka Realtor Ambassador Program, helps home builders increase visibility, create authentic social media content and connect with more homebuyers. What if your next great marketing partner was already selling homes in your market? Real estate agents are more than a source of buyer referrals. They’re local experts, trusted voices and social…
Denim Marketing, an Atlanta-based agency specializing in strategic marketing for the homebuilding industry, earned eight OBIE Awards at the 46th Annual OBIE Awards, including one Gold for its Small Builder Package and seven Silver honors. Designed for smaller homebuilding companies, Denim Marketing’s Small Builder Marketing Package combines strategic marketing, public relations, blog content optimized for…
Successful home builder marketing requires more than visibility. Builders must understand what captures buyers’ attention, create content that prompts action and ensure their teams respond effectively when prospects reach out. At the 2027 International Builders’ Show (IBS), Carol Morgan, president and founder of Denim Marketing, will share strategies for addressing these challenges in two education…
Denim Marketing is the proud sponsor of Atlanta Real Estate Forum Radio, which recently earned a spot on FeedSpot’s Top 100 Atlanta Podcasts. The show ranked No. 11 among popular Atlanta podcasts and No. 1 among all ranked real estate podcasts, moving up five spots from its No. 16 ranking in 2025. For Denim Marketing…
Denim Marketing is once again sponsoring and attending the 2026 Builder Marketing Summit this fall (September 23-24) in Dallas! Hosted by our friends at Blue Tangerine and Outhouse, this special two-day event brings together home builder marketing teams and industry leaders to explore practical strategies for improving digital marketing, sales and leadership performances. With professional…
This question comes up in nearly every serious conversation we have with prospective clients: Should we hire someone in-house, or bring on an outside agency? It’s a fair question, and one that deserves a more honest answer than most agencies are willing to give. So, here is our honest answer! Whether you’re a home builder…
Build-to-rent (BTR) has moved from a niche product to a major force in today’s housing market. Builders and developers across the country are expanding into BTR to meet consumer demand, diversify portfolios and respond to affordability challenges. But here’s where many get it wrong: they market BTR the same way they market for-sale communities. That…
Do you utilize public relations (PR) as part of your marketing strategy? Why or why not? It seems like most homebuilding companies overlook PR and the opportunities it can offer. Maybe they just don’t see the value? Maybe they don’t understand it? Or perhaps they are scared of the element they can’t control — the…
What Do Small Builders Need to Get Found Online Today? Small home builders need consistent marketing across PR, blogging, email and social media to show up in both Google search and AI-powered search tools. Denim Marketing’s Small Builder Package is built to provide that consistency—combining ongoing marketing support with a strong digital foundation so builders…
One company went from $10 million in annual revenue to $1 million in just 18 months. They had nearly 200 five-star Google reviews, a strong local reputation and steady referrals. And they still lost 90% of their market share. On April 8, 2026, Sales & Marketing Power Hour hosts Carol Morgan of Denim Marketing and…