Who’s Using What in the Social Media World

Who is your target audience? This is one of the first questions the Denim team asks clients. Targeted marketing is comprised of three main types of segmentation – demographic, geographic and psychographic. Demographic information includes geographic area, age, income, race, gender and education level. It can also include shopping habits, marital status, number of children…

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Content Featuring Emoji’s

Do you know the popular phrase just stated with these emojis? Even if you don’t, these symbols pulled you in and made you want to read the content. Emojis have taken over the way we communicate online. According to a Hubspot study, participants who were sent messages with emojis remembered more of the message than…

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ECBC Goes Country with Conference in Music City

The East Coast Builder’s Show will be held in Nashville this year June 14 – 15. We are excited with this new location as Nashville presents a plethora of fun places to go. It is the country music capital of the U.S. boasting venues such as the Country Music Hall of Fame, Ryman Auditorium and…

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Why Choose Email Marketing

Email marketing is one of the most effective ways to reach and engage a broad audience specific to your company. Email is a big part of everyone’s lives – professionals, individuals and consumers alike. According to Radicati Group, more than 3.7 billion people in the world (approximately half of the worldwide population) used email in…

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Lasso Webinar with Denim’s Carol Morgan

If you have questions about marketing and how social media fits into your corporate marketing strategy, then join Carol Morgan with Denim Marketing for an exclusive look at how you can control your brand. The webinar was presented by Lasso in May 2018 and is based on Carol’s new book, “Social Media Marketing for Your…

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FTC Changes Rules Related to Reviews

Search “review washing” or on Google and you are likely to find suggestions for the best washing machine to buy to get your clothes clean. Refine the search result to “review washing and the FTC” and the results return articles on how the FTC made it illegal to ban honest reviews in February 2017. Google…

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Denim Marketing Gives Back to Greater Atlanta HBA

As a marketing firm that is highly invested in the home building industry across the United States and our home state of Georgia, Denim Marketing firmly believes in giving back to the industry that provides our livelihood. In appreciation for our clients, many of whom are home builders, utilities, mortgage companies, construction products or interior…

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Go Digital or Go Home

It can be argued that digital advertising is an absolutely necessary component of any marketing strategy (or necessary evil, depending on your viewpoint). However, according to most statistics related to digital advertising, businesses still have a long way to go to get it right. According to a 2016 study, 85 percent of mobile advertisers think…

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Denim Fuel Contest: Embrace Your Morning Fuel Habit

The Denim Marketing team is excited to announce our Denim Fuel Contest has begun! We start our morning in denim and think a lot of you do, too. No, we don’t mean jeans (although some of us are wearing them), we mean our Denim branded beverage tumblers. Clients and friends often tell us that they…

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2018 NAHB Membership Chair Focuses on Net Growth and Diversity

Carol Morgan, MIRM, CAPS, CSP and President of Denim Marketing views her new role as the 2018 NAHB Membership Committee Chair as an opportunity to implement innovative ideas to increase membership – a challenge she is eager to meet. The 2018 leadership team includes Helmut Mundt (2019 Membership Chair) and Rich Robinson (2020 Membership Chair). …

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