Having a plan is important, whether you are hiking the Appalachian trail, building a house or conducting strategic social media. Atlanta intown home builder Van Hardimon Homes hired the Denim Marketing team to create a strategic approach to his company’s social media marketing, including Facebook, Instagram and advertising. As a boutique, in-fill builder, Van focuses…
Denim Marketing concepted and launched the home builder promotion Hip 2 B Square for Heatherland Homes to promote its two new Marietta communities that are walkable to the popular Marietta Square. The promotion not only made people aware of the community, but also encouraged people to visit the community model homes, as well as enjoy…
Do you have manners? Do you feel challenged by digital communications? The National Association of Home Builder’s Professional Women in Building has teamed up with Carol Morgan to present: Manners for Digital Communications on June 27 from 2 – 3 p.m. ET. This is a FREE webcast for all PWB members. Click Here to Register…
We’d like to congratulate HomeAid Atlanta for its recent Essentials Drive which collected 175,000 items valued at $33,000 to support homeless mothers and children. I am happy to serve on both the HomeAid Atlanta Outreach and Essentials committees. This has been a rewarding experience and is just one of the many ways that Denim Marketing…
Denim Marketing has been involved in the Greater Atlanta Home Builders Association’s (GAHBA) Sales and Marketing Council (SMC) for years. Currently, Denim Marketing Account Manager Mandy Holm serves on the SMC Board. She follows in the footsteps of several team members who have given back by serving on the council over the years. In fact,…
How to Get Your Entire Team to Think Like Marketers Marketing departments are at the forefront of digital transformation. An emphasis needs to be placed on how modern marketing teams structure and align their people, process and partners. The modern marketer is a multitasking juggler who can hold their own in this digital world. In…
Denim Marketing is proud of its team’s participation in the Greater Atlanta Home Builders Association. Denim Marketing’s Senior Account Manager Courtney Rogers is in her second year serving as Chair of the Young Professionals Group (YP). This council seeks to encourage young leaders to get involved and continue the proud tradition of industry involvement into…
Over the past six months, I’ve conducted a lot of social media and strategic marketing audits, and the one thing that stands out is a need for companies to concentrate on the fundamentals. So in this article, which is part two of a series, we will go back the basics of social media marketing. This…
At the 2019 International Builders’ Show, I had the pleasure of presenting Narrow Lots and Micro Product: Demographics and Psychographics of Today’s Buyers with John Hunt of MarketNsight. I always learn something new while putting presentations together and it is fun to see the latest, greatest statistics on subjects such as social media. From way…
NAHB Membership is up for the first time since the great recession! And, UP is good! As the Chair of Membership for NAHB in 2018, I had the pleasure of working with a phenomenal team of volunteers and staff to create and manage initiatives to increase membership. With a directive and the support of NAHB…
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