The 2020 Online Homebuyer Mystery Shop Report was revealed as part of the 2020 Vision: It’s a Game Changer webinar series on Friday, September 11 at 2 p.m. ET. Hosted by Carol Morgan, founder and president of Denim Marketing, and Kimberly Mackey, founder and sales and marketing management consultant of New Homes Solutions Consulting, attendees learned more about the results of this report and get insight from the team that compiled it. Additionally, Ben Marks with Melinda Brody & Company and Leah Fellows with Blue Gypsy, Inc. joined this webinar to give insight.
This dynamic group of industry leaders dove into the report to discuss its interesting statistics and potential solutions. Listen to the recording to see what these sales and marketing professionals had to say about the latest follow up findings!
If you are a home builder, you may find yourself wondering if follow up is your weakest link. Well, it might just be. In the 2020 Online Homebuyer Mystery Shop Report, Denim Marketing, Melinda Brody & Company and Blue Gypsy Inc. compared the follow-up efforts of 50 home builders across the country for 30 days. The builders were chosen randomly, with nearly 30 coming from the Builder Top 200 List. The survey reveals a variety of statistics and interesting findings regarding follow up methods used during the homebuying process.
It’s no surprise that follow up is important for lead conversions. Home builder marketing efforts drive traffic to builder websites, but if follow up falls flat when a lead comes in, those marketing dollars are wasted and the sale is potentially lost. A huge factor that influences the homebuyer customer experience is the builder’s effective use of an online sales counselor (OSCs).
Melinda Brody & Company, known for its effective video mystery shops, developed an online shopping protocol for this survey. Mystery shoppers visited individual builder websites during normal business hours. Shoppers filled out an online contact form with their information and asked a relevant question about the builder or community in the comments section of the form. Responses were tracked for 30 days and examined as a whole and in two distinct groups – builders with OSCs (58%) and builders without OSCs (42%).
Register now for the new joint Denim Marketing/New Homes Solutions monthly webinar series “2020 Vision: It’s a Game Changer!” The webinars happen the 2nd Friday of each month in 2020.
October 9 – It’s A Party! Promotions for Realtors & Buyers
November 13 – TBD
December 11 – TBD
Whether you are a sales or marketing professional or a homebuilding President or CEO, this webinar series is for you.
Join industry experts and head coaches Carol Morgan and Kimberly Mackey the second Friday of each month at 2 p.m. ET for this webinar series focused on your success.
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