Events including seminars, webinars, conferences and more.
Successful home builder marketing requires more than visibility. Builders must understand what captures buyers’ attention, create content that prompts action and ensure their teams respond effectively when prospects reach out. At the 2027 International Builders’ Show (IBS), Carol Morgan, president and founder of Denim Marketing, will share strategies for addressing these challenges in two education…
Denim Marketing is once again sponsoring and attending the 2026 Builder Marketing Summit this fall (September 23-24) in Dallas! Hosted by our friends at Blue Tangerine and Outhouse, this special two-day event brings together home builder marketing teams and industry leaders to explore practical strategies for improving digital marketing, sales and leadership performances. With professional…
A strong home builder referral strategy starts long before you ask buyers to share your name. “It’s easier to love a brand when the brand loves you back.” That line opened Denim Marketing and New Homes Solutions Consulting’s February Sales & Marketing Power Hour, and it framed the real issue fast. Home builder referrals aren’t…
Denim Marketing’s dynamic duo returns to the International Builders’ Show (IBS) this year to present sessions on effective marketing and ways to tie it all together. President and Founder of Denim Marketing, Carol Morgan, returns for the 20th consecutive year, and Vice President of Client Services, Courtney Stewart, returns for the 8th year. This year,…
Denim Marketing, a leading Atlanta-based agency specializing in strategic marketing for the homebuilding industry, earned top honors for its work marketing Knight Walk at Howell Station, a boutique townhome community in West Midtown. The agency’s creative campaigns for the community captured two Gold and one Silver award at the 45th Annual OBIE Awards. Denim Marketing…
The housing market presents unique challenges: interest rates are high, the economy is shifting and digital disruption is the new normal. To thrive in this unpredictable environment, builders must be nimble, creative and customer-focused. The Denim Marketing team attended the Home Builder Digital Marketing Summit and gained valuable insights from a panel of industry leaders…
“The future isn’t AI first. It’s customer first — powered quietly and competently by AI.” That closing line from guest expert Brian Kernohan, Chief Revenue Officer at Lumin.ai, summed up the October Sales & Marketing Power Hour perfectly. Co-hosts Carol Morgan of Denim Marketing and Kimberly Mackey of New Homes Solutions dove into the fast-changing…
“Driving traffic without conversions is like building roads to nowhere.” That was the opening quote for the August Sales & Marketing Power Hour, and it set the stage perfectly. Builders spend big on digital marketing, yet many website visitors remain anonymous. So how do you move beyond traffic numbers and turn those clicks into real…
September 24–25, 2025 | Atlanta, Georgia The Commerce Club Register Now: www.BuilderMarketingSummit.com Denim Marketing is attending the 2025 Home Builder Digital Marketing Summit this fall (September 24 and 25) in Atlanta! Hosted by our friends at Blue Tangerine and Outhouse, this exclusive two-day event is designed for sales and marketing professionals in the home building…
As artificial intelligence reshapes how content is created and consumed, blogging and vlogging are not only alive, but they are also thriving. In the April 2025 edition of Sales & Marketing Power Hour, co-hosts Carol Morgan of Denim Marketing and Kimberly Mackey of New Homes Solutions dove into this essential topic with guests Jaime Godwin…