Instagram Strategy Success for SR Homes

Instagram is a prevalent social media tool for businesses. Between the hashtag, live video, advertising and story features, the platform offers many useful tools for businesses to expand reach, build brand awareness and promote products and services. Working with Denim Marketing on its social media strategy, SR Homes finds great success using Instagram. Part of…

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The Providence Group Finds Success in Video Campaigns

Video serves a vital role in online marketing and selling homes; it is versatile, entertaining, engaging and easily sharable across multiple platforms. Due to the COVID-19 (coronavirus) pandemic, home builders across the country were forced to temporarily close sales centers and resort to new methods of sales, marketing and communications. Many home builders, including several…

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Corporate Social Responsibility and the PR Payoff

Corporate Social Responsibility (CSR) is a hot topic, and for good reason. Consumers and companies alike make decisions on where to purchase goods and services based on whether companies are doing their part. And, for companies willing to promote their corporate social responsibility, the public relations payoff can be huge. Denim Marketing recently had the…

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B2C Public Relations Success with DecoTeak

E&T Horizons, a certified WBENC women’s business enterprise, recently hired Denim Marketing to expand the reach of its business to consumer (B2C) product lines which include the Design By Intent® Innovato line of SwapAble® modern bathroom and shower furniture and accessories that are safe and functional, beautiful and elegant, as well as a full range…

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Successful Marketing for Cities: #ThisIsPowderSprings

Denim Marketing has been working to implement successful marketing for cities, and this includes work for the City of Powder Springs. Our most recent project, the #ThisIsPowderSprings campaign, was designed to continue the momentum gained during the ‘P.S. Did you know?’ campaign which took place in 2018. This new campaign urged people to share things…

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Denim Wins Best Social Media Marketing for Home Builders

Denim Marketing is proud to announce it won four OBIEs at the Greater Atlanta Home Builders Association’s (HBA) 39th Annual OBIE Awards for its specialty – best social media marketing for home builders. The agency swept the Best Social Media Campaign Category winning Gold OBIEs for both the Builder/Developer and Associates categories. Denim Marketing also…

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Marketing Brochure for Be Pro Be Proud S.C.

Among the most prevalent trends in the home building industry is a push to get vocational and technical trades back into high schools. And, even more than that, to educate parents and students that construction jobs are high paying, valid career choices. Students can enter the work force after skills training or a two-year technical…

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Strategic Social Media Starts with a Plan

Having a plan is important, whether you are hiking the Appalachian trail, building a house or conducting strategic social media. Atlanta intown home builder Van Hardimon Homes hired the Denim Marketing team to create a strategic approach to his company’s social media marketing, including Facebook, Instagram and advertising. As a boutique, in-fill builder, Van focuses…

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Home Builder Promotions: Hip 2 B Square

Denim Marketing concepted and launched the home builder promotion Hip 2 B Square for Heatherland Homes to promote its two new Marietta communities that are walkable to the popular Marietta Square. The promotion not only made people aware of the community, but also encouraged people to visit the community model homes, as well as enjoy…

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Successful Campaign Increases City’s Facebook Engagement by 230%

The ‘P.S. Did you know?’ campaign was designed to promote the benefits of living in the City of Powder Springs while encouraging interaction through social media. This city marketing campaign encouraged residents and people familiar with the City to share their favorite things about Powder Springs to Facebook, Twitter or Instagram using the hashtag #PSContest.…

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