Successful Marketing for Cities: #ThisIsPowderSprings

Denim Marketing has been working to implement successful marketing for cities, and this includes work for the City of Powder Springs. Our most recent project, the #ThisIsPowderSprings campaign, was designed to continue the momentum gained during the ‘P.S. Did you know?’ campaign which took place in 2018. This new campaign urged people to share things…

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Denim Wins Best Social Media Marketing for Home Builders

Denim Marketing is proud to announce it won four OBIEs at the Greater Atlanta Home Builders Association’s (HBA) 39th Annual OBIE Awards for its specialty – best social media marketing for home builders. The agency swept the Best Social Media Campaign Category winning Gold OBIEs for both the Builder/Developer and Associates categories. Denim Marketing also…

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Marketing Brochure for Be Pro Be Proud S.C.

Among the most prevalent trends in the home building industry is a push to get vocational and technical trades back into high schools. And, even more than that, to educate parents and students that construction jobs are high paying, valid career choices. Students can enter the work force after skills training or a two-year technical…

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Strategic Social Media Starts with a Plan

Having a plan is important, whether you are hiking the Appalachian trail, building a house or conducting strategic social media. Atlanta intown home builder Van Hardimon Homes hired the Denim Marketing team to create a strategic approach to his company’s social media marketing, including Facebook, Instagram and advertising. As a boutique, in-fill builder, Van focuses…

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Home Builder Promotions: Hip 2 B Square

Denim Marketing concepted and launched the home builder promotion Hip 2 B Square for Heatherland Homes to promote its two new Marietta communities that are walkable to the popular Marietta Square. The promotion not only made people aware of the community, but also encouraged people to visit the community model homes, as well as enjoy…

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Successful Campaign Increases City’s Facebook Engagement by 230%

The ‘P.S. Did you know?’ campaign was designed to promote the benefits of living in the City of Powder Springs while encouraging interaction through social media. This city marketing campaign encouraged residents and people familiar with the City to share their favorite things about Powder Springs to Facebook, Twitter or Instagram using the hashtag #PSContest.…

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What’s Powering Your Social Media Foundation?

It is no longer a question of whether social media drives leads and sales; the question is how does your business use this powerful tool to drive traffic and leads? Is your social media foundation working? Is social media one of the tactics used in your marketing strategy or is it something that happens at…

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Does Your Brand Convey Brand Promise?

What does your brand say about you? Does it evoke the thoughts and emotions that you want it to? Is your brand living up to your brand promise? The branding process typically starts with a brand brainstorming session or multiple focus groups where participants (employees, clients and partners) toss out words that they feel are…

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Building Affordable Homes is Difficult

There are many roadblocks to building affordable homes. And by affordable, I mean that no matter what your job is, a home is something that you can afford. Whether you are a teacher, a nurse, fireman, sanitation engineer, EMT, military or working in another job serving the public, you should be able to live near…

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