What’s Powering Your Social Media Foundation?

It is no longer a question of whether social media drives leads and sales; the question is how does your business use this powerful tool to drive traffic and leads? Is your social media foundation working? Is social media one of the tactics used in your marketing strategy or is it something that happens at…

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Does Your Brand Convey Brand Promise?

What does your brand say about you? Does it evoke the thoughts and emotions that you want it to? Is your brand living up to your brand promise? The branding process typically starts with a brand brainstorming session or multiple focus groups where participants (employees, clients and partners) toss out words that they feel are…

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Building Affordable Homes is Difficult

There are many roadblocks to building affordable homes. And by affordable, I mean that no matter what your job is, a home is something that you can afford. Whether you are a teacher, a nurse, fireman, sanitation engineer, EMT, military or working in another job serving the public, you should be able to live near…

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Managing Rebranding and Website Development Consulting

Streamlining Change: From Faber Homes to Faber Builders Client Faber Builders, a home builder located in the Rochester, New York area, partnered with Denim Marketing to improve its overall marketing strategy. From planning to implementation and daily management to reporting, Faber was searching for a trusted partner to manage the majority of its digital marketing…

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Vlogging: Reach Your Audience in a New Way

As marketers, we are always creating new ways to connect with our target audiences. Our radar is always on, looking for the latest tips, tricks and trends to meet them where they are. Thanks to the constant evolution of new technologies, more methods to reach potential customers are becoming more affordable, more common and easier…

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