Successful home builder marketing requires more than visibility. Builders must understand what captures buyers’ attention, create content that prompts action and ensure their teams respond effectively when prospects reach out. At the 2027 International Builders’ Show (IBS), Carol Morgan, president and founder of Denim Marketing, will share strategies for addressing these challenges in two education…
A strong home builder referral strategy starts long before you ask buyers to share your name. “It’s easier to love a brand when the brand loves you back.” That line opened Denim Marketing and New Homes Solutions Consulting’s February Sales & Marketing Power Hour, and it framed the real issue fast. Home builder referrals aren’t…
Denim Marketing’s dynamic duo returns to the International Builders’ Show (IBS) this year to present sessions on effective marketing and ways to tie it all together. President and Founder of Denim Marketing, Carol Morgan, returns for the 20th consecutive year, and Vice President of Client Services, Courtney Stewart, returns for the 8th year. This year,…
Howdy, partner! The 2026 Lasso Roundup edition of Sales & Marketing Power Hour brought the heat, the honesty and even a mini donkey cameo. Carol Morgan and Kimberly Mackey wrangled a powerhouse panel to help home builders head into 2026 with more clarity, confidence and momentum than 2025 ever offered. As we head into 2026,…
“The future isn’t AI first. It’s customer first — powered quietly and competently by AI.” That closing line from guest expert Brian Kernohan, Chief Revenue Officer at Lumin.ai, summed up the October Sales & Marketing Power Hour perfectly. Co-hosts Carol Morgan of Denim Marketing and Kimberly Mackey of New Homes Solutions dove into the fast-changing…
“Driving traffic without conversions is like building roads to nowhere.” That was the opening quote for the August Sales & Marketing Power Hour, and it set the stage perfectly. Builders spend big on digital marketing, yet many website visitors remain anonymous. So how do you move beyond traffic numbers and turn those clicks into real…
September 24–25, 2025 | Atlanta, Georgia The Commerce Club Register Now: www.BuilderMarketingSummit.com Denim Marketing is attending the 2025 Home Builder Digital Marketing Summit this fall (September 24 and 25) in Atlanta! Hosted by our friends at Blue Tangerine and Outhouse, this exclusive two-day event is designed for sales and marketing professionals in the home building…
With extreme weather events, rising insurance premiums and natural disasters becoming more frequent, builders and marketers face new challenges in maintaining strong sales, especially in sensitive climate-challenged regions. How can we, as the homebuilding industry, effectively position new homes as smart, resilient investments? Sales & Marketing Power Hour tackled this pressing question with the session…
As artificial intelligence reshapes how content is created and consumed, blogging and vlogging are not only alive, but they are also thriving. In the April 2025 edition of Sales & Marketing Power Hour, co-hosts Carol Morgan of Denim Marketing and Kimberly Mackey of New Homes Solutions dove into this essential topic with guests Jaime Godwin…
In a market that demands more from builders and buyers alike, waiting around is no longer an option. The February 2025 Sales & Marketing Power Hour tackled this challenge head-on with the session, “Stop Waiting and Start Selling.” Hosted by Carol Morgan of Denim Marketing and Kimberly Mackey of New Homes Solutions, the discussion featured…