Denim Marketing Sponsors Home Builder Digital Marketing Summit

As an agency highly involved in the homebuilding industry with a focus on staying up to date on the latest marketing trends, Denim Marketing is thrilled to serve as a Silver Sponsor of the 2022 Home Builder Digital Marketing Summit. Hosted by Blue Tangerine and Outhouse, this year’s event returns in-person to Phoenix, Arizona. Taking…

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Sales & Marketing Power Hour Moves to Hump Day

Sales & Marketing Power Hour, a webinar series for new home sales and marketing professionals, kicks off its 2022 series by moving to Hump Day! The first webinar is Wednesday, February 23 at noon E.T., so mark you calendars. As always, Sales & Marketing Power Hour is hosted by the dynamic duo Kimberly Mackey of…

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What Goes Where? PR, Blog & Social Content

There is lots of confusion about what content to use where, what makes good content and how to identify the best use for content. Lots of noise out there, lots of people vying for attention. What is your best content strategy? Deciding where certain content should be shared – whether through social media, blogging, email…

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How to Make Remote Working Effective

Due to the emergence of the COVID-19 pandemic, many companies have transitioned to remote or hybrid work styles to accommodate social distancing mandates. Although this work model offers greater flexibility, the transition can be challenging and requires intentional practices to fully adapt. From preserving company culture to maintaining a work/life balance, several factors contribute to…

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Tips for Effective Media Relations

A strong media relations strategy must incorporate consistent messaging, well-targeted media lists, newsworthy media pitches and compelling, well-written content. Creating a transparent relationship between a business and journalists is a crucial way to connect with the intended target audience. Hosted by Digital Content Producer Todd Schnick and various Denim Marketing team members, The Marketing Thread…

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Is “By Appointment” the New Normal?

To accommodate social-distancing guidelines, most home builders required appointments during Coronavirus for all buyers. Now that virus restrictions are easing, many home builders are still requiring appointments for buyers interested in their homes with varying levels of flexibility. This pandemic-driven change has brought many other benefits for home builders during the buying process, which indicates…

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Marketing to the Generations

Marketing strategies are never one size fits all, and this is especially true when marketing to different generations. Every generation has varying preferences, habits and values, and a marketing strategy targeting any of these groups should reflect those distinctions. It’s essential to understand the differences between the generations to implement marketing tactics that fully engage…

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Tips for Great Graphics (Canva and Other Hacks)

When creating social media graphics or marketing collateral for an upcoming promotion, the application of graphic design is vast and versatile. For anyone who wants to create great graphics but does not know where to start, Canva is one of the best resources available. Canva is a free online platform that enables users to conveniently…

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