“The future isn’t AI first. It’s customer first — powered quietly and competently by AI.” That closing line from guest expert Brian Kernohan, Chief Revenue Officer at Lumin.ai, summed up the October Sales & Marketing Power Hour perfectly. Co-hosts Carol Morgan of Denim Marketing and Kimberly Mackey of New Homes Solutions dove into the fast-changing…
“Driving traffic without conversions is like building roads to nowhere.” That was the opening quote for the August Sales & Marketing Power Hour, and it set the stage perfectly. Builders spend big on digital marketing, yet many website visitors remain anonymous. So how do you move beyond traffic numbers and turn those clicks into real…
September 24–25, 2025 | Atlanta, Georgia The Commerce Club Register Now: www.BuilderMarketingSummit.com Denim Marketing is attending the 2025 Home Builder Digital Marketing Summit this fall (September 24 and 25) in Atlanta! Hosted by our friends at Blue Tangerine and Outhouse, this exclusive two-day event is designed for sales and marketing professionals in the home building…
With extreme weather events, rising insurance premiums and natural disasters becoming more frequent, builders and marketers face new challenges in maintaining strong sales, especially in sensitive climate-challenged regions. How can we, as the homebuilding industry, effectively position new homes as smart, resilient investments? Sales & Marketing Power Hour tackled this pressing question with the session…
As artificial intelligence reshapes how content is created and consumed, blogging and vlogging are not only alive, but they are also thriving. In the April 2025 edition of Sales & Marketing Power Hour, co-hosts Carol Morgan of Denim Marketing and Kimberly Mackey of New Homes Solutions dove into this essential topic with guests Jaime Godwin…
In a market that demands more from builders and buyers alike, waiting around is no longer an option. The February 2025 Sales & Marketing Power Hour tackled this challenge head-on with the session, “Stop Waiting and Start Selling.” Hosted by Carol Morgan of Denim Marketing and Kimberly Mackey of New Homes Solutions, the discussion featured…
Denim Marketing’s Vice President of Client Services, Courtney Stewart, takes the stage at the 2025 International Builders’ Show to share valuable insights with industry professionals. The show runs from February 25 – 27, 2025, at the Las Vegas Convention Center and remains the premier event for residential construction, celebrating its 81st anniversary this year. This…
Howdy partner! We just held our annual Sales & Marketing Power Hour Lasso Roundup, and we have some great tips for sales and marketing professionals to kick the new year off with a bang!Thanks to our power-packed group of guests and sponsor, Lasso CRM. We hope you’ll take away a few tips from this Sales…
The recent National Association of Realtors (NAR) ruling has introduced significant changes to the real estate landscape, and home builders must be proactive in understanding how to adjust. In a recent Sales and Marketing Power Hour, industry leaders Kimberly Mackey from New Homes Solutions and Carol Morgan from Denim Marketing shared their expertise on navigating…
Our recent Sales and Marketing Power Hour was a dive into everything tech. Hosts Carol Morgan with Denim Marketing and Kimberly Mackey with New Homes Solutions Consulting were joined by industry experts Monica Wheaton, Vice President of Customer Success with ECI Software Solutions, and Beth Byrd, Director of Sales with Beacon Homes, to take a…
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