Why Should Your Marketing Plan Include Public Relations?

Public relations plays a key role in an effective marketing strategy. It creates awareness for a company’s image and the products and services it offers while at the same time improving branding and driving traffic to the company website. The Denim Marketing team treats public relations as part of the foundation of your marketing program.…

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When to Consider Adding a New Platform to Your Strategy

Thinking about expanding your reach on social media to connect with new audiences? Before launching new accounts and creating a bunch of new content, it’s important to think about a few things. Not all social media platforms are created equally! Some yield better results than others, and there will be different results from putting the…

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Go Digital or Go Home

It can be argued that digital advertising is an absolutely necessary component of any marketing strategy (or necessary evil, depending on your viewpoint). However, according to most statistics related to digital advertising, businesses still have a long way to go to get it right. According to a 2016 study, 85 percent of mobile advertisers think…

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SEO: The Marketing Puzzle Within the Marketing Puzzle

Search engine optimization (SEO) is rarely fully understood. Plug a few keywords into your website, launch it, and BOOM! Google ranks your site at the top. You’re done, right? Unfortunately, there is much more to good SEO practices than incorporating keywords into your website and blog or news page. This is, indeed, a good way…

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Ironing Out the Wrinkles with Reputation Management

In a world where clients find businesses from a Google search, it is crucial to know what other people are saying about your company. Putting a Reputation Management program in place and monitoring conversations helps companies truly understand how clients see, think and talk about them. Conversations about your company are typically started by customers.…

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Reach Buyers through Advertising

A well-built website, search engine optimization, campaigns, social media, blogging and public relations are all components of a well-built marketing strategy. Advertising buttons it all up in an ideal package to reach potential buyers. Often, this happens even before they begin their search. Studies say that to break through the online clutter, it is important…

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Websites – Creating Your Digital Handshake

Your website is the fabric that makes your initial impression and creates a digital handshake – that first introduction and “hello” to your target audience. Working with website development partners, we help many of our clients launch new websites that are optimized for search engines, responsive on mobile devices and tablets, easily navigable by potential…

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How Blogs are Like Jeans

When denim jeans were introduced to the world, few thought they would become the fashion and utility garment of choice they are today. Blogging has a similar history. Previously considered something that individuals did to chronicle their lives, blogs have become indispensable over the last decade to brands and companies worldwide. Blogging for business is…

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Strategic Marketing – The Pattern for Success

Strategic marketing is the pattern Denim Marketing uses to cut the cloth for all of your marketing initiatives. It is a process that moves us from a nebulous set of wishes to a solid set of measurable and attainable goals, and then to an actionable plan that produces results. Every company needs a strategic marketing…

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Find the Right Social Media Fit

Social media platforms vary as widely as different fits of jeans – skinny, flared, boot-cut or straight. Every site has its own nuances. For instance it is considered acceptable, maybe even mandatory to use hashtags on Instagram and Twitter, but on Facebook hashtags are really only acceptable when they are used for contests and promotions.…

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