3 Big Tips for Using Google Analytics More Effectively

Google Analytics is an incredibly valuable asset for businesses seeking insight on traffic performance on their website — which marketing dollars are effective, what ad campaigns worked best and much more. It is important to understand how to use this resource effectively in order to get the most out of this tracking tool. Some of…

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Tips for Great Graphics (Canva and Other Hacks)

When creating social media graphics or marketing collateral for an upcoming promotion, the application of graphic design is vast and versatile. For anyone who wants to create great graphics but does not know where to start, Canva is one of the best resources available. Canva is a free online platform that enables users to conveniently…

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Master-Planned Communities Benefit from Public Relations

From commercial development to active adult communities to large scale master-planned communities with golf and resort-style amenities, Denim Marketing has lived, worked and played in this space since 1999.  There are too many highlights to mention, but we have detailed a few of our public relations and blogging successes in this article. Denim Marketing is…

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5 Reasons that Home Builders Need Public Relations

Do you utilize public relations (PR) as part of your marketing strategy? Why or why not? It seems like most home building companies overlook PR and all the opportunities it can afford their company. Maybe they just don’t see the value? Maybe they don’t understand it? Or, perhaps they are scared of the element they…

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Generation Z Shifts Consumer Market

Generation Z now comprises more than 40% of the world’s population, and is far too big to ignore. Consisting of those between 18 and 24 years old, Gen Z is a causing major shifts in the consumer market with their perspectives and rising influence. While the COVID-19 (coronavirus) pandemic has thrown everyone a few curveballs…

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NterNow Finds Success with Social Media

In March 2020, Denim Marketing took over NterNow’s daily social media management with a goal to more effectively and consistently connect with the company’s target markets – homebuilders and Realtors. Within days, COVID-19 (coronavirus) broke out and it became clear that NterNow had a unique solution to selling homes during social distancing. As home builders…

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What Does a $200 Facebook Ad Campaign Look Like?

Businesses with a Facebook Business page are probably familiar with Facebook ads and “boosting” posts. These two advertising features are incredibly beneficial in creating conversions and increasing leads, but only if there is an effective strategy behind it. Otherwise the ads are not likely to achieve the desired results. Are you’re tired of wasting money…

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Instagram Strategy Success for SR Homes

Instagram is a prevalent social media tool for businesses. Between the hashtag, live video, advertising and story features, the platform offers many useful tools for businesses to expand reach, build brand awareness and promote products and services. Working with Denim Marketing on its social media strategy, SR Homes finds great success using Instagram. Part of…

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The Providence Group Finds Success in Video Campaigns

Video serves a vital role in online marketing and selling homes; it is versatile, entertaining, engaging and easily sharable across multiple platforms. Due to the COVID-19 (coronavirus) pandemic, home builders across the country were forced to temporarily close sales centers and resort to new methods of sales, marketing and communications. Many home builders, including several…

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What is Image Alt Text and How Do You Use It?

If you spend time writing blogs or website content, you’ve probably seen or are familiar with image alt text. Alt text, or alternative text, is often overlooked in search engine optimization (SEO) by novices since it’s not visible on the web page. However small, this piece of information plays a critical role in web page…

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