We Love to Write at Denim Marketing

Love is in the air! Crafting content and telling stories is a key component of every service offered by Denim Marketing, and lucky for us, we love to write! It’s long been said that content is king, and we believe it’s true. From writing for public relations to getting creative on social media, it’s how…

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Master-Planned Communities Benefit from Public Relations

From commercial development to active adult communities to large scale master-planned communities with golf and resort-style amenities, Denim Marketing has lived, worked and played in this space since 1999.  There are too many highlights to mention, but we have detailed a few of our public relations and blogging successes in this article. Denim Marketing is…

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PR for Kitchen and Bath Products

Kitchens and baths are just sexy and so are the products – from modern faucets, low flow toilets, farm sinks and sleek Quartz countertops to laminate wall panels and party bathrooms. Denim Marketing has kitchen and bath PR experience with manufacturers and fabricators of kitchen and bath products including faucets, countertops, cabinets, carpet, flooring, tile,…

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5 Reasons that Home Builders Need Public Relations

Do you utilize public relations (PR) as part of your marketing strategy? Why or why not? It seems like most companies overlook PR and all the opportunities it can afford their company. I recently wrote, “5 Reasons that Home Builders need PR” for the Lasso CRM blog, but thought we might reach a slightly different…

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Your Marketing Foundation

How stable is the foundation of your marketing program? Is it built on shifting sand or bedrock? A strong digital foundation centers on a business’ website, branding and content. These assets work together to form the core of your marketing foundation and your marketing program. All other tactics should refer customers back to these core…

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Why Should Your Marketing Plan Include Public Relations?

Public relations plays a key role in an effective marketing strategy. It creates awareness for a company’s image and the products and services it offers while at the same time improving branding and driving traffic to the company website. The Denim Marketing team treats public relations as part of the foundation of your marketing program.…

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When to Consider Adding a New Platform to Your Strategy

Thinking about expanding your reach on social media to connect with new audiences? Before launching new accounts and creating a bunch of new content, it’s important to think about a few things. Not all social media platforms are created equally! Some yield better results than others, and there will be different results from putting the…

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Go Digital or Go Home

It can be argued that digital advertising is an absolutely necessary component of any marketing strategy (or necessary evil, depending on your viewpoint). However, according to most statistics related to digital advertising, businesses still have a long way to go to get it right. According to a 2016 study, 85 percent of mobile advertisers think…

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SEO: The Marketing Puzzle Within the Marketing Puzzle

Search engine optimization (SEO) is rarely fully understood. Plug a few keywords into your website, launch it, and BOOM! Google ranks your site at the top. You’re done, right? Unfortunately, there is much more to good SEO practices than incorporating keywords into your website and blog or news page. This is, indeed, a good way…

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Ironing Out the Wrinkles with Reputation Management

In a world where clients find businesses from a Google search, it is crucial to know what other people are saying about your company. Putting a Reputation Management program in place and monitoring conversations helps companies truly understand how clients see, think and talk about them. Conversations about your company are typically started by customers.…

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