What is Image Alt Text and How Do You Use It?

If you spend time writing blogs or website content, you’ve probably seen or are familiar with image alt text. Alt text, or alternative text, is often overlooked in search engine optimization (SEO) by novices since it’s not visible on the web page. However small, this piece of information plays a critical role in web page…

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Corporate Social Responsibility and the PR Payoff

Corporate Social Responsibility (CSR) is a hot topic, and for good reason. Consumers and companies alike make decisions on where to purchase goods and services based on whether companies are doing their part. And, for companies willing to promote their corporate social responsibility, the public relations payoff can be huge. Denim Marketing recently had the…

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B2C Public Relations Success with DecoTeak

E&T Horizons, a certified WBENC women’s business enterprise, recently hired Denim Marketing to expand the reach of its business to consumer (B2C) product lines which include the Design By Intent® Innovato line of SwapAble® modern bathroom and shower furniture and accessories that are safe and functional, beautiful and elegant, as well as a full range…

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User-Generated Content: Turning Fans into Creators

Turn your business’s raving fans into content creators with user-generated content. As traditional marketing methods becomes less and less effective, we have seen a significant rise in user-generated content on social media and online. Today’s customers value and trust the opinions of others, often times more than the business or brand itself. As a result,…

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Morgan on The Homebuilders Digital Marketing Podcast

Carol Morgan, founder and president of Denim Marketing recently joined Kevin Weitzel and Greg Bay on The Homebuilders Digital Marketing Podcast to discuss the importance of having a strategic public relations (PR) and social media plan in place. In the podcast, Morgan dives deep into the difference between PR and social media and some of…

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Expert Series: Dennis O’Neil with ONeil Interactive

Dennis O’Neil, President of ONeil Interactive, founded his company in 2008. Focused on increasing homebuilder sales through technology. His firm is insanely curious about consumer experience and how technology shapes this experience. In his role as president, his responsibilities primarily consist of leading the 16-person team of smart professionals, Dennis is a daily contributor to…

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Facebook Advertising: Where Social Ads Surpass Print

The world has gone digital and so has advertising. In 2019, the money spent on social advertising surpassed traditional print ads for the first time. Zenith Media states, “Advertisers will spend more on social media platforms than on print for the first time this year, according to Zenith’s Advertising Expenditure Forecasts. Advertising expenditure on social…

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Grow Your Business with LinkedIn Advertising

LinkedIn isn’t just for finding jobs, building connections or sharing business news. The professional networking platform is also a savvy business tool for advertising, offering several easy to use features that help businesses reach their ideal customers and achieve their business goals through detailed targeting strategies. Why Advertise on LinkedIn? Audience-wise, LinkedIn is pretty impressive.…

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Increase Your Digital Presence with Podcasting

First introduced in 2004 by Adam Curry, podcasting has been around for more than a decade-and-a-half but has recently seen a resurgence with over 800,000 active podcasts and more than 30 million podcast episodes today. Ranging from comedy and gaming to education and news, these popular digital audio files meet the needs and entertainment desires…

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Facebook is the Future of Advertising

With the overwhelming number of people on social media, and the percentages growing every year, it is no longer an option for businesses to be absent from certain platforms. In order to grow as an industry or company and stay relevant to the appropriate audience, social media interaction is key. Learning which sites to be…

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