Denim Marketing offers full service marketing including strategic marketing, public relations, social media, blogging, reputation management, promotions, campaigns, graphics, advertising, SEO and websites.
Build-to-rent (BTR) has moved from a niche product to a major force in today’s housing market. Builders and developers across the country are expanding into BTR to meet consumer demand, diversify portfolios and respond to affordability challenges. But here’s where many get it wrong: they market BTR the same way they market for-sale communities. That…
Do you utilize public relations (PR) as part of your marketing strategy? Why or why not? It seems like most homebuilding companies overlook PR and the opportunities it can offer. Maybe they just don’t see the value? Maybe they don’t understand it? Or perhaps they are scared of the element they can’t control — the…
What Do Small Builders Need to Get Found Online Today? Small home builders need consistent marketing across PR, blogging, email and social media to show up in both Google search and AI-powered search tools. Denim Marketing’s Small Builder Package is built to provide that consistency—combining ongoing marketing support with a strong digital foundation so builders…
Like rhinestones or embroidery on pockets, a well-crafted home builder marketing campaign attracts exactly the right kind of attention. Many companies embrace social media, blogging and email marketing as part of their everyday strategy. But when it’s time to launch a new community, offer an incentive or reach a fresh audience, a targeted campaign works…
Buyers are no longer just typing keywords into Google and scrolling through the top links. They’re asking questions, using voice search and relying on AI-powered results that summarize and recommend brands before they ever click on a result. This shift is exactly why blogging, public relations and testimonials are now the gold standard for home…
Businesses with a Facebook Business page are probably familiar with Facebook ads and “boosting” posts. Advertising on Meta’s platform is incredibly beneficial in creating conversions and increasing leads – even with a budget as modest as $200 – but only if there is an effective strategy behind it. Otherwise, ad spend risks being wasted! Tired…
Denim Marketing had a fantastic 2022! To celebrate, we created this fun infographic detailing several fun highlights and statistics for the year in review. 1,265 blogs written – When we say we like to write, we mean it! Denim Marketing’s team specializes in high-quality content for home builders, developers and others in the new home construction…
Denim Marketing is delighted to announce that we recently welcomed St. Bourke! An asset management and property development company, we create well-crafted news releases and help manage their brand social media presence. “We selected Denim Marketing as our partner for public relations and social media services due to their deep understanding of the real estate…
Branding is incredibly important for standing out to customers and setting your business apart from competitors. Branding tells people about the purpose of business, its values and what it strives to deliver. This is conveyed through memorable logos, taglines, images, even colors and fonts that communicate the compelling elements about a business to consumers. Just…
Strategic marketing is the pattern Denim Marketing uses to cut the cloth for all of your marketing initiatives. It is a process that moves us from a nebulous set of wishes to a solid set of measurable and attainable goals, and then to an actionable plan that produces results. After all, a goal without a…
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