What Does a $200 Facebook Ad Campaign Look Like?

Businesses with a Facebook Business page are probably familiar with Facebook ads and “boosting” posts. These two advertising features are incredibly beneficial in creating conversions and increasing leads, but only if there is an effective strategy behind it. Otherwise the ads are not likely to achieve the desired results. Are you’re tired of wasting money…

Read More

Instagram Strategy Success for SR Homes

Instagram is a prevalent social media tool for businesses. Between the hashtag, live video, advertising and story features, the platform offers many useful tools for businesses to expand reach, build brand awareness and promote products and services. Working with Denim Marketing on its social media strategy, SR Homes finds great success using Instagram. Part of…

Read More

The Providence Group Finds Success in Video Campaigns

Video serves a vital role in online marketing and selling homes; it is versatile, entertaining, engaging and easily sharable across multiple platforms. Due to the COVID-19 (coronavirus) pandemic, home builders across the country were forced to temporarily close sales centers and resort to new methods of sales, marketing and communications. Many home builders, including several…

Read More

What is Image Alt Text and How Do You Use It?

If you spend time writing blogs or website content, you’ve probably seen or are familiar with image alt text. Alt text, or alternative text, is often overlooked in search engine optimization (SEO) by novices since it’s not visible on the web page. However small, this piece of information plays a critical role in web page…

Read More

Corporate Social Responsibility and the PR Payoff

Corporate Social Responsibility (CSR) is a hot topic, and for good reason. Consumers and companies alike make decisions on where to purchase goods and services based on whether companies are doing their part. And, for companies willing to promote their corporate social responsibility, the public relations payoff can be huge. Denim Marketing recently had the…

Read More

B2C Public Relations Success with DecoTeak

E&T Horizons, a certified WBENC women’s business enterprise, recently hired Denim Marketing to expand the reach of its business to consumer (B2C) product lines which include the Design By Intent® Innovato line of SwapAble® modern bathroom and shower furniture and accessories that are safe and functional, beautiful and elegant, as well as a full range…

Read More

User-Generated Content: Turning Fans into Creators

Turn your business’s raving fans into content creators with user-generated content. As traditional marketing methods becomes less and less effective, we have seen a significant rise in user-generated content on social media and online. Today’s customers value and trust the opinions of others, often times more than the business or brand itself. As a result,…

Read More

Morgan on The Homebuilders Digital Marketing Podcast

Carol Morgan, founder and president of Denim Marketing recently joined Kevin Weitzel and Greg Bay on The Homebuilders Digital Marketing Podcast to discuss the importance of having a strategic public relations (PR) and social media plan in place. In the podcast, Morgan dives deep into the difference between PR and social media and some of…

Read More

Expert Series: Dennis O’Neil with ONeil Interactive

Dennis O’Neil, President of ONeil Interactive, founded his company in 2008. Focused on increasing homebuilder sales through technology. His firm is insanely curious about consumer experience and how technology shapes this experience. In his role as president, his responsibilities primarily consist of leading the 16-person team of smart professionals, Dennis is a daily contributor to…

Read More

Facebook Advertising: Where Social Ads Surpass Print

The world has gone digital and so has advertising. In 2019, the money spent on social advertising surpassed traditional print ads for the first time. Zenith Media states, “Advertisers will spend more on social media platforms than on print for the first time this year, according to Zenith’s Advertising Expenditure Forecasts. Advertising expenditure on social…

Read More
Your browser is out-of-date!

Update your browser to view this website correctly.Update my browser now

×