LinkedIn isn’t just for finding jobs, building connections or sharing business news. The professional networking platform is also a savvy business tool for advertising, offering several easy to use features that help businesses reach their ideal customers and achieve their business goals through detailed targeting strategies. Why Advertise on LinkedIn? Audience-wise, LinkedIn is pretty impressive.…
Life after the coronavirus outbreak is going to be very different, our new normal is different now and it is going to continue to change in the future. People are going to place a value on different things than before and put a different focus on where they spend their time. Even in our technology…
Chart your course: whether it is digital marketing, coronavirus messaging, or how to have a safe in-person meeting, we are focused on getting it right for now. In Part 4 of our FREE webinar series, we have prepared a whole new session for you. We are bringing in a guest presenter, Jane Meagher, President of…
We have all made a shift in where we work and how we work. As an industry, this crisis has us innovating and learning to embrace and take advantage of technology such as virtual tours, video, chatbots and more. Technology will help us make sales now, and we will be sharper and more targeted as…
Ramping Up Your Online Presence and Processes is a major part of crisis marketing. I have had the opportunity to brainstorm and give back to my community during the COVID-19 (coronavirus) crisis. Four of us, who met through the National Association of Home Builders (NAHB) while volunteering on various committees, decided to get together to…
It is all over the news – COVID-19, a pandemic. For companies and employees trying to continue moving forward with work, we are in challenging times. Yet, so much of what we do today is done on the computer and online. Can we mitigate the damage by focusing on what we can do online? Let’s…
Today’s digital age has invented and reinvented ways for small businesses to promote their business and expand their reach to new customers. Businesses websites and social media are two ways that small businesses have found success, but many are not getting the value they should out of them. According to a survey conducted by Visual…
Augmented reality (AR) and virtual reality (VR) are two huge buzz words flying around the tech and social media industry. In the past, users logged onto desktops computers to access Facebook and other social platforms. As mobile devices and smartphones became widely available, technology and social media shifted to mobile-first applications. Now, a new wave…
Carol Morgan, founder and president of Denim Marketing, recently launched CarolMorgan.net, a website that is the hub for all of her speaking services and available seminars. For businesses, conferences and associations looking for a seasoned speaker on leadership, social media or marketing, this site provides a list of seminars, as well as a video of…
Courtney Rogers, Senior Account Manager at Denim Marketing, recently participated in a webinar on “Women Specific Challenges in the Building Industry.” The focus of the National Association of Home Builders’ Young Professionals group webinar was young women, and Heather Laminack with Ferrier Builders, Inc. served as the moderator. The panel included Rogers, as well as…
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