What to Avoid When Going Live on Facebook, Instagram

Not to be the bearer of bad news, but if you are running a Facebook or Instagram business page and not utilizing the live stream function, you are doing it wrong. As a marketing firm, the Denim Marketing team often recommends the use of Facebook Live and Instagram Live to its clients. Livestreaming is a…

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B2C Public Relations Success with DecoTeak

E&T Horizons, a certified WBENC women’s business enterprise, recently hired Denim Marketing to expand the reach of its business to consumer (B2C) product lines which include the Design By Intent® Innovato line of SwapAble® modern bathroom and shower furniture and accessories that are safe and functional, beautiful and elegant, as well as a full range…

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Expert Series: Daniel Levitan with Levitan & Associates

Daniel Levitan founded Levitan & Associates in 1995. He opened this Fort Lauderdale-based management consulting firm immediately after the closing of The Greenman Group. At the time of its closing, the Greenman Group was one of the largest, fully integrated comprehensive sales and marketing consulting firms in the country that exclusively served the homebuilding industry.…

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User-Generated Content: Turning Fans into Creators

Turn your business’s raving fans into content creators with user-generated content. As traditional marketing methods becomes less and less effective, we have seen a significant rise in user-generated content on social media and online. Today’s customers value and trust the opinions of others, often times more than the business or brand itself. As a result,…

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Morgan on The Homebuilders Digital Marketing Podcast

Carol Morgan, founder and president of Denim Marketing recently joined Kevin Weitzel and Greg Bay on The Homebuilders Digital Marketing Podcast to discuss the importance of having a strategic public relations (PR) and social media plan in place. In the podcast, Morgan dives deep into the difference between PR and social media and some of…

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Expert Series: Dennis O’Neil with ONeil Interactive

Dennis O’Neil, President of ONeil Interactive, founded his company in 2008. Focused on increasing homebuilder sales through technology. His firm is insanely curious about consumer experience and how technology shapes this experience. In his role as president, his responsibilities primarily consist of leading the 16-person team of smart professionals, Dennis is a daily contributor to…

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2020 Vision: It’s a Game Changer

Join us for 2020 Vision: It’s a Game Changer, our new webinar series on the second Friday of every month. It isn’t just the rules that have changed; we are playing a completely different game now. Home building started strong in 2020, sales were up and inventory was low, then along came COVID-19, a pandemic…

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Facebook Advertising: Where Social Ads Surpass Print

The world has gone digital and so has advertising. In 2019, the money spent on social advertising surpassed traditional print ads for the first time. According to Advertising Expenditure Forecasts from Zenith Media, advertisers will spend more on social media platforms than on print for the first time this year. Advertising expenditure on social media will…

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Virtual Meetings: To Zoom or Not to Zoom

Whether you call them virtual meetings or video conferences, this technology is bridging the distance by allowing businesses to communicate internally and externally when in-person meetings are not an option. With social distancing being enforced across the country, more and more businesses are turning to these virtual means of communication. Virtual video meetings allow face…

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