Over the past six months, I’ve conducted a lot of social media and strategic marketing audits, and the one thing that stands out is a need for companies to concentrate on the fundamentals. So in this article, which is part two of a series, we will go back the basics of social media marketing. This…
At the 2019 International Builders’ Show, I had the pleasure of presenting Narrow Lots and Micro Product: Demographics and Psychographics of Today’s Buyers with John Hunt of MarketNsight. I always learn something new while putting presentations together and it is fun to see the latest, greatest statistics on subjects such as social media. From way…
NAHB Membership is up for the first time since the great recession! And, UP is good! As the Chair of Membership for NAHB in 2018, I had the pleasure of working with a phenomenal team of volunteers and staff to create and manage initiatives to increase membership. With a directive and the support of NAHB…
If a picture is worth a thousand words, imagine the impact a video can have. As new trends continue to emerge in 2019, it’s apparent that consumers simply love video content. Video is proven to be more engaging, more memorable, and most of all, more effective. As popular as video content is, many businesses are…
Looking to hire a new marketing or public relations agency? Well, here are a few questions you might want to ask. I was recently interviewed by a potential client and this is the set of questions that he used. Thanks to Leif Olsen for a delightful conversation, sharing his list of questions and allowing me…
The NAHB International Builders’ Show (IBS) is one of the building industry’s biggest events, giving thousands of industry professionals’ access to the tools, people and sessions that teach them how to build their business to last! Denim Marketing team members have attended IBS for more than 10 years, and every year, they come back with…
Kitchens and baths are just sexy and so are the products – from modern faucets, low flow toilets, farm sinks and sleek Quartz countertops to laminate wall panels and party bathrooms. Denim Marketing has kitchen and bath PR experience with manufacturers and fabricators of kitchen and bath products including faucets, countertops, cabinets, carpet, flooring, tile,…
The need for marketing in any industry is essential, but where that marketing is most effective is an integral part of what a business actually is to its customers. Digital marketing needs to be emphasized for a business to maximize reaching consumers where they spend their time and money. To dig deeper into the 2019…
Marketing resolutions don’t have to be hard to execute or expensive to implement. As you dive into marketing for 2019, take our top marketing resolutions into account. First of all, remember to conduct a quick audit of your marketing basics. These are the core of what makes the entire marketing strategy effective – your brand,…
Back in the day, before the great housing recession, condo marketing and public relations for condos was hot! There were lots of condos being built in Atlanta, around the Southeast, and nationally. We had the distinct pleasure of promoting many of them through public relations, blogging, social media and community outreach. Some of the projects…
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