We’d like to congratulate HomeAid Atlanta for its recent Essentials Drive which collected 175,000 items valued at $33,000 to support homeless mothers and children. I am happy to serve on both the HomeAid Atlanta Outreach and Essentials committees. This has been a rewarding experience and is just one of the many ways that Denim Marketing…
Denim Marketing has been involved in the Greater Atlanta Home Builders Association’s (GAHBA) Sales and Marketing Council (SMC) for years. Currently, Denim Marketing Account Manager Mandy Holm serves on the SMC Board. She follows in the footsteps of several team members who have given back by serving on the council over the years. In fact,…
How to Get Your Entire Team to Think Like Marketers Marketing departments are at the forefront of digital transformation. An emphasis needs to be placed on how modern marketing teams structure and align their people, process and partners. The modern marketer is a multitasking juggler who can hold their own in this digital world. In…
Denim Marketing is proud of its team’s participation in the Greater Atlanta Home Builders Association. Denim Marketing’s Senior Account Manager Courtney Rogers is in her second year serving as Chair of the Young Professionals Group (YP). This council seeks to encourage young leaders to get involved and continue the proud tradition of industry involvement into…
Over the past six months, I’ve conducted a lot of social media and strategic marketing audits, and the one thing that stands out is a need for companies to concentrate on the fundamentals. So in this article, which is part two of a series, we will go back the basics of social media marketing. This…
At the 2019 International Builders’ Show, I had the pleasure of presenting Narrow Lots and Micro Product: Demographics and Psychographics of Today’s Buyers with John Hunt of MarketNsight. I always learn something new while putting presentations together and it is fun to see the latest, greatest statistics on subjects such as social media. From way…
NAHB Membership is up for the first time since the great recession! And, UP is good! As the Chair of Membership for NAHB in 2018, I had the pleasure of working with a phenomenal team of volunteers and staff to create and manage initiatives to increase membership. With a directive and the support of NAHB…
If a picture is worth a thousand words, imagine the impact a video can have. As new trends continue to emerge in 2019, it’s apparent that consumers simply love video content. Video is proven to be more engaging, more memorable, and most of all, more effective. As popular as video content is, many businesses are…
Looking to hire a new marketing or public relations agency? Well, here are a few questions you might want to ask. I was recently interviewed by a potential client and this is the set of questions that he used. Thanks to Leif Olsen for a delightful conversation, sharing his list of questions and allowing me…
The NAHB International Builders’ Show (IBS) is one of the building industry’s biggest events, giving thousands of industry professionals’ access to the tools, people and sessions that teach them how to build their business to last! Denim Marketing team members have attended IBS for more than 10 years, and every year, they come back with…
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