Courtney Rogers, Senior Account Manager at Denim Marketing, recently participated in a webinar on “Women Specific Challenges in the Building Industry.” The focus of the National Association of Home Builders’ Young Professionals group webinar was young women, and Heather Laminack with Ferrier Builders, Inc. served as the moderator. The panel included Rogers, as well as…
Carol Morgan, founder and president of Denim Marketing, completed her term as one of National Association of Home Builders (NAHB) Chairman Greg Ugalde’s five national advisers at the International Builders’ Show last month. In this capacity, Morgan helped serve as the Chairman’s eyes and ears to keep a pulse on housing affordability, workforce development and…
Just as businesses finally get the hang of marketing to Millennials, Generation Z makes its debut in the consumer market. Born between the mid-1990s to the early 2000s, this group of teens and young adults are the first generation to grow up with easy access to technology and therefore, have a very different perspective of…
Leyah Valgardson, founder and owner of Leader’s Voice, has worked most of her career in the home building industry. Mainly working in customer experience to ensure homeowners received the best possible experience, Valgardson worked closely with superintendents and builders. Along with the invaluable skills Valgardson gained while working in the building industry, she also realized…
The term “fake news” has been tossed around a lot lately in the news, on social media and in everyday conversation. While you may have heard of fake news, you may not know exactly what it is, what it looks like or what it affects. Fake news refers to news that is fabricated or deliberately…
First introduced in 2004 by Adam Curry, podcasting has been around for more than a decade-and-a-half but has recently seen a resurgence with over 800,000 active podcasts and more than 30 million podcast episodes today. Ranging from comedy and gaming to education and news, these popular digital audio files meet the needs and entertainment desires…
Have you ever wondered what the origin of a New Year’s resolution is? Well, according to the internet, the ancient Babylonians were the first people to celebrate the New Year, and they are said to be the first to make resolutions 4,000 years ago. Of course, their new year related to the planting of the…
Often the process of thinking through marketing resolutions leads to a plan, and we all know that having a plan increases the likelihood of success! As we welcome 2020, Denim Marketing wants to share some of our Top Marketing Resolutions for 2020 and our thoughts on where marketing for businesses should go this year. After…
Denim Marketing is thrilled to announce its team is returning to the 2020 International Builders’ Show to present a total of six sessions. Topics include digital marketing, Facebook ads, online etiquette, personal branding, lead generation and more. Listed below are breakdowns of each session presented by Denim Marketing Founder and President Carol Morgan, Senior Account…
If you keep up with social media trends or have a child under age 18, you’ve probably heard of TikTok and Snapchat. These photo- and video-sharing apps are incredibly popular among teens and tweens due to their addicting and viral nature. In particular, these two apps are the new phenomenon in social media marketing and…
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