Graphics Improve Customer Experience

Standing out from the crowd in a sea of social media, blogs, advertisements and campaigns can be nearly impossible. If your business doesn’t want to post “just another post” that gets scrolled past, then focus on creating graphics that catch your target audience’s eye. Posting quality content not only catches their attention, it improves the…

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Lasso CRM is Designed for Helping Homebuilders Track Leads

The goal of businesses is to get more customers!  But often businesses get customers to sign up online or better yet through the door, and then the customer is dissatisfied with the interaction (or more likely, lack thereof) they receive from the business. Having a customer relationship management (CRM) system is no longer optional, but…

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Morgan to Speak at Atlanta Women’s Business Expo

Being the keynote speaker at a conference is an honor, and delivering a powerful speech takes more than words. Back for its 13th year, The University of Georgia Small Business Development Cent (UGA SBDC) hosts its annual Atlanta Women’s Business Expo, and this year President of Denim Marketing, Carol Morgan has been chosen as the…

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Tapping into the Minds of Shoppers

Whether you’re in the market for a new pair of jeans, browsing a retail store for a new blender or looking for a new home, most shoppers feel in control of their purchasing decisions. The truth is that there is a specific science behind what influences purchases. If you have ever gone into a store…

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Your Marketing Foundation

How stable is the foundation of your marketing program? Is it built on shifting sand or bedrock? A strong digital foundation centers on a business’ website, branding and content. These assets work together to form the core of your marketing foundation and your marketing program. All other tactics should refer customers back to these core…

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Don’t Be Fooled: Focus on Quality NOT Quantity

Want 10,000 Facebook fans? Be number one on Google! Crazy offers. You get them in your email. You see them in online ads. And now, you get them on and for Facebook and other social media sites — fantastic offers to improve your metrics that are too good to believe. Maybe these promises ARE too…

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Managing Your Online Reputation

This article first appeared in the Summer 2018 issue of Atlanta Building News.  Home builders still shying away from using social media for business out of fear of making their company vulnerable to public comment, should definitely be afraid – afraid to not use it! Of course, managing an online reputation is not limited to…

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Don’t Count on Luck to Maintain Your Online Reputation

Savannah is known for hosting the second largest St. Patrick’s Day Parade and Street Festival in the country. Lots of beads and green beer – talk about a reason for needing reputation management! But, don’t count on the luck of the Irish to keep a stellar reputation online, find out tips for maintaining it from…

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