Marketing and Selling to different generations and niche markets is complex. MarketNsight’s John Hunt and Denim Marketing’s Carol Morgan present, “Tiny Houses, Narrow Lots and the Demographics and Psychographics of Today’s Buyers” to explain the emergence of new microproduct nationwide.

As development and building costs explode, we see more and more microproduct being developed. This includes smaller houses, and townhomes on super narrow lots– often demanding prices as high as $450/sq-foot. And, it isn’t just small homes and townhomes, we see tiny houses and teeny condos too. Why are homes getting smaller? Housing has become expensive, not everyone can afford a $400,000 or million dollar home. To meet price-based demand, builders and developers are innovating down. From creative adaptive reuse to the need to fill a workforce housing requirement, microproduct is popping up nationwide.

Most people think it is only the Millennials buying these small homes, but it is Gen X and the Boomers too. Understanding the demographics and psychographics of buyers impacts marketing decisions and your bottom line. Drawing on 20 years of ViaSearch buyer profile data, media ratings and buyer preferences along with actual permits, sales and deeds gives a clear overview of what is going on with today’s buyer. Find out what today’s buyer looks like from the millennials who are starting to “nest” to the empty nester boomer buyer.

Learning Outcomes:

• Gain insight into why small homes, townhomes and narrow lots are popular
• Learn what is influencing the buying decisions of millennials, Gen X and Boomers
• Learn where on social media to market to the various generations
• Discover how to determine what product to build and how

MarketNsight’s John Hunt and Denim Marketing’s Carol Morgan will present this seminar at the International Builders Show in Vegas in February 2019. After that, the seminar will be available nationwide for conferences and associations.

This seminar is new for 2019. To book Tiny Houses, Narrow Lots and the Demographics and Psychographics of Today’s Buyers, call 770-383-3360 x20 or contact carol (at) denimmarketing.com. For our full list of seminars, click here.

For more information on how Denim Marketing can help your business with strategic marketing, a marketing plan or reaching your target market, Contact Us!