Denim Marketing, a public relations and digital marketing leader, announces its 25th anniversary. Founded in 1999, the award-winning agency has evolved significantly, adapting to the ever-changing marketing and media landscape. The brainchild of visionary entrepreneur Carol Morgan, Denim Marketing started with a focus on public relations. Over time, it expanded to encompass a comprehensive suite of services, including social media, content marketing, blogging, email marketing and strategic marketing.
“As we celebrate this remarkable milestone of 25 years at Denim Marketing, I want to extend my deepest gratitude to everyone who has been a part of our success,” said Carol Morgan, Founder and President. “Your support, trust and collaboration are a testament to the incredible relationships we’ve built over the years. Thank you for being an integral part of our story, and I look forward to creating more success stories in the years to come.”
The agency’s journey is marked by significant milestones, such as pioneering real estate blogging in 2006, starting online public relations site posting in 2007, and taking the lead on social media for home builders in 2008. Morgan blazed a path for home builders and others in the industry to use social media by speaking on the topic at the International Builders Show in 2009 and publishing the first social media book for home builders in 2010. These achievements underscore the firm’s role as a trailblazer in the marketing industry.
The evolution from traditional public relations to a digital-first approach reflects Denim Marketing’s adaptability and innovative spirit. Embracing technology and change is a cornerstone of the company’s strategy, enabling it to stay ahead of industry trends while offering clients cutting-edge solutions for their marketing needs.
Throughout its 25 years, Denim Marketing has specialized in serving a diverse range of clients, primarily working with home builders and land developers. The agency’s expertise extends to various sectors within this industry, including condominiums, active adult communities, build-to-rent projects, custom home builders, developers, spec builders and remodelers. Additionally, Denim Marketing caters to the needs of private lenders and brokerages, offering tailored marketing solutions that resonate with each unique segment. This specialization reflects Denim Marketing’s deep understanding of and commitment to the nuances of marketing in the homebuilding and real estate sectors.
Denim Marketing is celebrating its 25th anniversary with branded swag, a special social media campaign, and a custom Denim-curated Spotify playlist. Morgan comments, “I suspect there will be cake at some point.”
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