Looking for content ideas for home builder social media and blogs? We understand needing that next great idea, and we also know that writer’s block is real! Blogs and social media play an important role in expanding builder reach and increasing engagement with potential leads. That’s why home builder content should always be relevant and…
To accommodate social-distancing guidelines, most home builders required appointments during Coronavirus for all buyers. Now that virus restrictions are easing, many home builders are still requiring appointments for buyers interested in their homes with varying levels of flexibility. This pandemic-driven change has brought many other benefits for home builders during the buying process, which indicates…
Marketing strategies are never one size fits all, and this is especially true when marketing to different generations. Every generation has varying preferences, habits and values, and a marketing strategy targeting any of these groups should reflect those distinctions. It’s essential to understand the differences between the generations to implement marketing tactics that fully engage…
Google Analytics is an incredibly valuable asset for businesses seeking insight on traffic performance on their website — which marketing dollars are effective, what ad campaigns worked best and much more. It is important to understand how to use this resource effectively in order to get the most out of this tracking tool. Some of…
When creating social media graphics or marketing collateral for an upcoming promotion, the application of graphic design is vast and versatile. For anyone who wants to create great graphics but does not know where to start, Canva is one of the best resources available. Canva is a free online platform that enables users to conveniently…
“Buy Now” buttons are a trending topic in the home building industry as builders examine how websites can become a larger element in the buyers journey. This process is popular in the auto industry as car dealers have honed the use of “Buy Now” buttons, so home builders are considering how they can translate that…
Are you fully taking advantage of blogging as an opportunity to boost your brand? Even if your company already has a blog, it’s critical to assess its ongoing performance to ensure the best marketing results. Denim Marketing’s new video series The Marketing Thread continues with 10 tips for better blogs. Creating a blog is one…
Demand for new homes is incredibly high and builders are throttling sales through multiple methods including commission cuts. Many builders make these cuts in attempts to be more profitable or slow down their high pipeline influx, but some argue this practice is not a sustainable solution. “Cut the Commission” was the topic of a recent…
It’s crucial to stay informed on key social media statistics and demographics to make marketing strategy decisions. It’s important to know where your target audience spends time and how they’re using different social media platforms. The best marketing choices are based on statistics and fact, so when it comes to your marketing, numbers are your…
Chatbots are a hot topic in the home building industry. With record numbers of leads coming into websites, many builders are scrambling to find ways to answer all of them. In addition to providing a first response to interested buyers, chatbots also interact with customers in an innovative way. “Are Chatbots & Automation Taking Over…
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