The 2021 Online Homebuyer Mystery Shop Report results are out! This report provides insight on home builder communication methods. This marks the second year that Denim Marketing, Melinda Brody & Company and Blue Gypsy Inc. have assessed and compared the follow-up efforts of 50 national, regional and local home builders across the country. Due to…
Why should home builders use hashtags? We’ll let you in on a well-known secret – hashtags are the ultimate tool to expand online reach beyond the brand’s current followers. Hashtags are a highly important (but often overlooked) tool used on social media platforms as a method to enhance brand visibility and reach target audiences with…
There is lots of confusion about what content to use where, what makes good content and how to identify the best use for content. Lots of noise out there, lots of people vying for attention. What is your best content strategy? Deciding where certain content should be shared – whether through social media, blogging, email…
Due to the emergence of the COVID-19 pandemic, many companies have transitioned to remote or hybrid work styles to accommodate social distancing mandates. Although this work model offers greater flexibility, the transition can be challenging and requires intentional practices to fully adapt. From preserving company culture to maintaining a work/life balance, several factors contribute to…
A strong media relations strategy must incorporate consistent messaging, well-targeted media lists, newsworthy media pitches and compelling, well-written content. Creating a transparent relationship between a business and journalists is a crucial way to connect with the intended target audience. Hosted by Digital Content Producer Todd Schnick and various Denim Marketing team members, The Marketing Thread…
Social media videos are more prevalent than ever, offering brands an exceptional opportunity to take advantage of this trend. Creating brand video content is a great way to attract new customers and drive audience engagement. Research shows that 93% of brands attained new customers after sharing a video on social media. To put some sparkle…
Founded in 2010 by Owner Leah Kaiz Fellows, Blue Gypsy Inc. provides Online Sales Counselor (OSC) training for new home builders, developers and real estate professionals. Known as the “blue gypsy” within the industry, Fellows is an online sales training expert, adventurer and homebuilding trade professional. In 2010, Fellows was faced with a decision: find…
Creating an engaging social media presence for your business is a crucial way to connect with the intended target audience. Social media is centered around reaching new audiences and forming relationships. To engage social media users, businesses share engaging content that interests and resonates with the target audience. Hosted by Digital Content Producer Todd Schnick…
Marketing homes to active adult buyers who now have more choices than ever is no easy feat. Especially when one of their choices is to just stay put in their current home. It’s essential to understand this target demographic to create a sense of urgency and persuade them to move. These buyers are unique because…
Facebook advertising is an important way to connect with target audiences on one of the biggest social media sites in the world. The platform is designed to put messages and content in front of exactly the right segment of people that are most likely to invest in your business. To get the best results, it…
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