Home Builder Social Media and Blog Ideas

Social media and blog ideasLooking for content ideas for home builder social media and blogs? We understand needing that next great idea, and we also know that writer’s block is real!  Blogs and social media play an important role in expanding builder reach and increasing engagement with potential leads. That’s why home builder content should always be relevant and interesting for the best chances of attracting and retaining buyer attention.

The Denim Marketing team created this list to provide home builders with social media and blog ideas.

Social Media


  • #ReplyPost – ask followers a question about their preferences
  • Create a poll
  • Photo contest
  • Answer FAQ’s
  • Caption contests
  • Contests or giveaways
  • This or That posts
  • Share user-generated content
  • Celebrate employee birthdays
  • Share company anniversaries

Your Homes/Projects

  • Before and after: new home builds
  • Floorplan feature
  • Behind-the-Scenes
  • Progress updates on current projects
  • Project sneak peeks
  • A day on the job
  • Video tours
  • Create post series on what makes your homes unique
  • Special features in your homes
  • Popular blog posts from your website
  • Promote VIP lists for new communities
  • Feature upgrade options
  • Customizable features in your homes
  • Door options
  • Promote decorated model homes open for touring
  • Sustainable home features
  • Videos – testimonials, staff, projects, new models, etc.
  • Promote virtual home tours

Brand Identity

  • Meet the team
  • Hashtag series
  • Home builder story – share your history and values
  • Employment opportunities
  • Team members with family
  • Happy homeowner testimonials
  • Company status updates – open for all, by appointment, or other?
  • Sales success

Community Involvement/Activities

  • Posts about causes you support
  • Promote organizations the company supports requesting donations
  • Community involvement/CSR
  • Events attended by the business
  • Share success/awards

Design Trends

  • Construction trends and predictions
  • Trending energy-efficient features
  • Kitchen design trends
  • Outdoor living area trends
  • Design trends (paint, style, décor)
  • Trending home layouts
  • Trending interior design styles
  • Design trends: owner’s suite bathroom
  • Design trends: owner’s suite bedroom
  • Trending countertop styles
  • Benefits of custom shelving and closets
  • Popular mudroom features

Community/Local Area

  • Local community event highlights
  • Local area attraction features
  • Best seasonal events
  • Post series about local famers markets
  • Summer activities near your communities
  • Holiday events near your communities


  • Share home building process tips
  • Seasonal tips (spring cleaning, prepping for the Christmas season, etc.)
  • Tips on saving money (on moving expenses, décor, etc)
  • Did you know? – informative posts
  • Industry news
  • Pantry organization tips
  • Refrigerator organization tips
  • Pros of buying a new home

Fun Posts

  • Unique holidays (ex: National Bubble Bath Day, National Iced Tea Day)
  • Celebrate national holidays
  • Fun company facts
  • Holiday promotions


Company Background

  • Employee features
  • Interviews with key staff
  • Homebuyer stories
  • Why you should build with us
  • Future projects coming soon
  • Our design process for new homes
  • Philanthropic efforts
  • A day in the life of. . (interior designer, builder, etc.)

Your Homes/Surrounding Community

  • Feature floorplans
  • Feature finished homes
  • New communities coming soon
  • Final opportunities in your communities
  • Communities now selling
  • Join Our VIP List
  • Community amenities perfect for the summer
  • Roofing material roundup
  • Community overviews
  • Best seasonal events around your communities
  • Best farmers markets around your communities
  • Community/neighborhood spotlight
  • Local area feature/things to do near your communities
  • Available upgrade options in our new homes
  • Tour our model home
  • Insider’s guide to XXX city

Design Trends

  • Design trends (paint, style, décor)
  • Incorporating smart devices into your new home
  • 2021 trends for creating an energy efficient home
  • Keys to building a sustainable home
  • Trending home layouts
  • Best floor plans for families
  • Trending kitchen styles for your home
  • Design trends to incorporate in your owner’s suite bathroom
  • Design trends to incorporate in your outdoor living space
  • Design trends to incorporate in your owner’s suite bedroom
  • Trending countertop styles for your new home
  • Organizing your home with custom shelving and closets
  • Must-have mudroom features for ultimate organization
  • Hardware trends to consider for your new home
  • Popular doors for new homebuyers

Home Design Tips/How-To

  • How to create the best owner’s bath
  • Customizing spaces in your home
  • Best layouts for a functional kitchen
  • Best layouts for the perfect family room
  • Flexible spaces – creating the perfect home office
  • Home maintenance – dos and don’ts
  • Choosing your home aesthetic
  • Creating a pet-friendly home
  • Creating a child-friendly home
  • Steps to building a new family home
  • Guide to designing your dream kitchen
  • Guide to designing your dream owner’s suite
  • Benefits of open-concept floorplans
  • Landscaping tips
  • Home maintenance tips
  • Home décor tips – creating your dream home
  • Spring cleaning tips
  • Must-have outdoor living space features
  • Tips for building an outdoor kitchen for your new home
  • Guide for creating the best curb appeal
  • Benefits of creating entertaining spaces in your home
  • Storage solutions to consider when remodeling
  • Tips for using flexible spaces for online learning
  • How to decorate on a budget
  • Best tips for kitchen organization
  • Creating the perfect coffee station
  • Creating the perfect bar
  • Creating spaces in your home for the perfect staycation
  • Tips for growing a fabulous home garden

Home Building Process

  • Questions to ask before building a new home
  • The essentials for getting ready to build a new home
  • Why to buy new home vs. an existing home
  • Common mistakes to avoid when building a new home
  • Questions to ask before hiring a home builder
  • How to choose a home builder
  • Tips for building a new home in [the area where you build]
  • Benefits of buying a presale home
  • Energy efficiency – keeping prices down when the weather heats up
  • Benefits of building a custom home
  • How to save money on moving expenses, décor and more
  • Renting versus owning pro and cons
  • Housing market predictions
  • Behind the wall – plumbing, insulation, wiring, etc.


  • Must-have home features for the holidays
  • New year’s resolutions for your new home
  • Sprucing up your home for the holidays
  • Best holiday decorations for your home
  • New homes for the new year
  • Festive fall décor for your new home
  • Holiday recipes to make in your custom kitchen

Need more creative content ideas for your home building company? Denim Marketing is ready to help you develop a full marketing strategy to keep your content flowing with relevant and popular topics that are topical and on brand for your audience. Contact us today to learn more about our s

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