Branding is incredibly important for standing out to customers and setting your business apart from competitors. Branding tells people about the purpose of business, its values and what it strives to deliver. This is conveyed through memorable logos, taglines, images, even colors and fonts that communicate the compelling elements about a business to consumers. Just…
Selling Homes with Nothing to See: Virtual Tours vs Model Homes! Do home builders still need model homes in today’s digital environment? Some people say they don’t! Virtual tours are more popular than ever for selling homes, and it’s clear that this trend is here to stay! With the incredible cost and time-saving benefits of…
Denim Marketing Founder Carol Morgan is the newest inductee into the National Association of Home Builders (NAHB) Society of Honored Associates. Morgan was honored with this recognition at the Associates Committee Awards Ceremony during the 2022 International Builders’ Show in Orlando, Florida. Inductees into the Society encourage others to get more involved with the association…
Wondering what are the hot social media trends to watch? Well, social media changes almost as frequently as we refresh our phones. As media users, our independent actions influence algorithms and “trickle up” to the businesses who actually foot the bill for our “free” social media access. Homebuilders are among those businesses, and industry marketing…
Your team doesn’t stop working when the contract’s signed. Why should your marketing? Home builders stay on-trend when it comes to interior design, elevations and floorplans. If they wish to stay on-trend with their marketing as well, it’s time to take another look at home builder marketing, the marketing funnel and the new homebuyer’s journey.…
Denim Marketing is proud to congratulate Senior Account Manager Courtney Stewart for completing the Young Professionals Emerging Leaders Program. Created by the Greater Atlanta Home Builders Association, the YP Emerging Leaders Program engages and builds the next generation of rising leaders within the homebuilding industry. Stewart was a member of the inaugural class of 2021.…
Sales & Marketing Power Hour, a webinar series for new home sales and marketing professionals, is a Silver Award winner in the Best Professional Development Series at the 2022 Nationals Gala. Produced and presented by the National Sales and Marketing Council (NSMC), a council of the National Association of Home Builders (NAHB), The Nationals salutes…
The homebuilding industry is constantly having to pivot and adjust to the real estate landscape because keeping up to date with the latest marketing strategies and tactics is crucial. Based on Mandy Holm’s Tech Bytes session at the recent International Builders’ Show, this blog offers tips for selling new homes off the Instagram grid. Does…
How to Keep Brand Messaging On-Track Is your brand creating confusion in buyers’ minds? Take time to check in with your brand and messaging to ensure your target audience understands who your company is and what it sells. From a self-help quick check to making sure your logos, photos and content match across the various…
Is your website an e-commerce engine where homebuyers can click a Buy Now button and purchase a new home online? Is this something homebuyers expect? Car dealers have perfected selling cars online with a variety of options and upgrades. Why haven’t homebuilders figured it out? This session at the International Builders’ Show (IBS) delved into…
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