Does Your Brand Convey Brand Promise?

What does your brand say about you? Does it evoke the thoughts and emotions that you want it to? Is your brand living up to your brand promise? The branding process typically starts with a brand brainstorming session or multiple focus groups where participants (employees, clients and partners) toss out words that they feel are…

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Are Hashtags Still Relevant?

Let’s start with, what is a hashtag and why should I care? The pound sign (#) first became called a hashtag back in 2007 with the dawn of Twitter.  A tweet by Chris Messina, a former Google developer and San Francisco techie said, “How do you feel about using # (pound) for groups. As in…

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Tiny Houses, Narrow Lots and the Demographics of Today’s Buyers

Marketing and Selling to different generations and niche markets is complex. MarketNsight’s John Hunt and Denim Marketing’s Carol Morgan present, “Tiny Houses, Narrow Lots and the Demographics and Psychographics of Today’s Buyers” to explain the emergence of new microproduct nationwide. As development and building costs explode, we see more and more microproduct being developed. This includes…

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Netiquette: Communications 3.0

Netiquette, where common courtesy meets the internet, has become a necessary focus as business communications have evolved and become internet based. The telephone and snail mail are no longer the primary forms of business communication as texting, instant messaging and social media have become main stream. When is it OK to text a client or…

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Building Affordable Homes is Difficult

There are many roadblocks to building affordable homes. And by affordable, I mean that no matter what your job is, a home is something that you can afford. Whether you are a teacher, a nurse, fireman, sanitation engineer, EMT, military or working in another job serving the public, you should be able to live near…

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5 Reasons that Home Builders Need Public Relations

Do you utilize public relations (PR) as part of your marketing strategy? Why or why not? It seems like most companies overlook PR and all the opportunities it can afford their company. I recently wrote, “5 Reasons that Home Builders need PR” for the Lasso CRM blog, but thought we might reach a slightly different…

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Your Marketing Foundation

How stable is the foundation of your marketing program? Is it built on shifting sand or bedrock? A strong digital foundation centers on a business’ website, branding and content. These assets work together to form the core of your marketing foundation and your marketing program. All other tactics should refer customers back to these core…

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Don’t Be Fooled: Focus on Quality NOT Quantity

Want 10,000 Facebook fans? Be number one on Google! Crazy offers. You get them in your email. You see them in online ads. And now, you get them on and for Facebook and other social media sites — fantastic offers to improve your metrics that are too good to believe. Maybe these promises ARE too…

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Seminar: Online Reputation Management

Carol Morgan with Denim Marketing and Paul Cardis of Avid Ratings present Online Reputation Management: Give Them Something to Talk About. This seminar offers ways that companies can proactively work on reputation management while also giving some suggestions of what not to do. The majority of people trust online reviews and endorsements from friends when…

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