As artificial intelligence reshapes how content is created and consumed, blogging and vlogging are not only alive, but they are also thriving. In the April 2025 edition of Sales & Marketing Power Hour, co-hosts Carol Morgan of Denim Marketing and Kimberly Mackey of New Homes Solutions dove into this essential topic with guests Jaime Godwin…
The 2024 Online Homebuyer Mystery Shop Report results are in. Compiled by Blue Gypsy Inc, Denim Marketing and Melinda Brody & Company the survey compares the follow-up efforts of 50 home builders across the country for 30 days. The builders were chosen randomly, with nearly 30 coming from the 2024 Builder Top 200 List. The…
In a market that demands more from builders and buyers alike, waiting around is no longer an option. The February 2025 Sales & Marketing Power Hour tackled this challenge head-on with the session, “Stop Waiting and Start Selling.” Hosted by Carol Morgan of Denim Marketing and Kimberly Mackey of New Homes Solutions, the discussion featured…
Is your company maximizing its social media reach? In today’s digital landscape, visibility is everything. Social media platforms thrive on engagement, and likes, shares and comments all contribute to expanding a post’s reach. One simple yet powerful strategy for amplifying content is sharing posts from both a company page and an individual’s profile. This approach…
In tandem with 20 years’ involvement with the National Association of Home Builders (NAHB), Carol Morgan has authored her fifth social media book, “Social Media Marketing for Your Business, Second Edition,” published by Builder Books. Morgan’s newest installment takes a deeper look into the “why” of social media as a contrast to previous books that…
President and Founder of Denim Marketing Carol Morgan is returning for the 19th consecutive year to speak at the 2025 International Builders’ Show (IBS) in February. Joined by other industry leaders for two panel discussions on marketing, Morgan will share her expertise on building an impactful brand in the homebuilding industry and what home builder marketing…
Howdy partner! We just held our annual Sales & Marketing Power Hour Lasso Roundup, and we have some great tips for sales and marketing professionals to kick the new year off with a bang!Thanks to our power-packed group of guests and sponsor, Lasso CRM. We hope you’ll take away a few tips from this Sales…
Denim Marketing, a leader in innovative marketing solutions for new home builders and developers, has achieved a remarkable milestone by winning 10 OBIE Awards at the 44th Annual OBIE Awards ceremony. Carol Morgan, Founder and President of Denim Marketing, comments, “These 10 OBIE Awards are a testament to our team’s dedication and creativity. Each project…
The recent National Association of Realtors (NAR) ruling has introduced significant changes to the real estate landscape, and home builders must be proactive in understanding how to adjust. In a recent Sales and Marketing Power Hour, industry leaders Kimberly Mackey from New Homes Solutions and Carol Morgan from Denim Marketing shared their expertise on navigating…
Denim Marketing is participating in the Home Builder Digital Marketing Summit for the third year in a row. This year’s event, hosted by Blue Tangerine and Outhouse, takes place October 23 – 24, 2024 in Raleigh, NC. The event promises to be bigger and better than ever, with a jam-packed agenda of learning, networking and…
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